THE PICK-UP ARTIST: Fear Not...Panic is On The Way
by Howard Roark
I have been absolutely flooded with email over the past two weeks with Mogulers (yes, it is a proper noun) concerned about the performance of their slates, in particular those saddled with such underperformers as Flushed Away, Stranger Than Fiction and A Good Year. Even Deja Vu -- which had Disney Thanksgiving Blockbuster written all over it (at least it did to those of us who remember the abomination that National Treasure was ... and how it collected $173 million in total domestic box office) -- barely made $20 million over the 3-day period, and looks as if it will settle under the $75 million mark after all is said and done. Panic is starting to set in and while usually the response would be not to panic…let me be the first to tell you ... PANIC!
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