EXCLUSIVE: Early 3-Day Estimates: 'Epic Movie' to Win Weekend; 'Smokin' Aces' to score $12-$14
by Steve Mason
Been cranking through numbers all day, and I can now safely project Epic Movie (Fox) as the winner of this box office weekend (Jan. 26-28). This is our first-ever round of Early 3-Day Estimates. These numbers are not perfect. There is some margin of error involved, but the ranking of new releases for the weekend and the narrow ranges for weekend grosses are very solid. These numbers are arrived at by taking key East Coast matinees of today's opening films and comparing those numbers to the historical performance of similar films. These numbers are further refined after conversations with industry sources.
Many of the Hollywood box office analysts felt that the "spoof movie" concept had played itself out. Epic Movie creators Jason Friedberg and Aaron Seltzer had a hand in the Scary Movie franchise, and three of the four of those films had opening weekends of $40 million plus, but a year ago, their Date Movie managed just $19 million.
It's no surprise that Epic Movie was not screened for critics. It is likely as desperately unfunny as Date Movie, but nobody in its Under 25 core audience seems to care. Friedberg and Seltzer have another box office winner. It looks like Epic Movie could hit $20-$22.5 million, but one of my sources tells me that it looks more like high teens. I'll call Epic Movie at $18-$20 million.
Count me among the fans of Smokin' Aces (Universal), but the general critical consensus is very negative. I say, it ain't art. It's fun. But, the onslaught of negative reviews has definitely dampened the box office results. Aces will finish the three-day weekend at No. 2 with $12-$14 million.
As bad as the reviews for Smokin' Aces are, the reviews for Sony's Catch & Release, starring Jennifer Garner, are worse. Not even Sony, a studio that could seemingly release co-chairman Amy Pascal's home movies and win a weekend box office crown, can save this tank job. Catch & Release will finish with $6-$7.5 million.
The fourth new release of the weekend is the barely promoted Blood and Chocolate from MGM. This werewolf tale, purportedly from the creators of the Underworld films, is barely registering a blip in the marketplace. This horror flick will finish with between $3-$4 million (and probably closer to $3 million).
EXCLUSIVE FANTASYMOGULS.COM EARLY 3-DAY ESTIMATES
1. Epic Movie (Fox) -- $18-$20 million
2. Smokin' Aces (Universal) -- $12-$14 million
3. Night at the Museum (Fox) -- $7-$8.5 million
4. Dreamgirls (Paramount/Dreamworks) -- $6.5-$8.5 million
5. Stomp the Yard (Sony) -- $6.5-$8 million
*Catch & Release (Sony) -- $6-$7.5 million
*Blood & Chocolate (MGM) -- $3-$4 million


Steve, I'm very like you in often predicting better numbers for movies I like (or at least believe I will enjoy) than what they end up making. I'm sad to say I've learned an important lessons over several years of playing Moguls-type games:
Never bank everything on movies you like.
Thus we had Hitcher bombing last week (though it's not quite an example of the kind of movie I'm really rooting for) and Epic Movie apparently doing better than the probably higher-quality Smokin' Aces.
Unfortunately, it looks like the art of good storytelling is rarely the moneymaking part of filmmaking. Kinda hurts, doesn't it?
Posted by: Omri | January 26, 2007 at 08:37 PM