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Lee Farber is currently a writer for "The Soup" on the E! channel. Before that, he wrote on "The Wayne Brady Show" and won an Emmy. It's shiny and pointy and looks great when worn around the neck. He is putting together his first feature, "The Yentas of Sunrise Lakes", about old ladies in Florida, because he knows what the public wants. Lee lives in Los Angeles with his wife and his collection of bootleg CDs.

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Thomas Dean Donnelly is the screenwriter responsible for 2005's Sahara and A Sound of Thunder, as well as other films. There is nary a studio he hasn't worked for nor an agency he has not been represented at. In his spare time, he designs games, like the one you are playing right now.

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Steve Mason

Steve Mason is a Los Angeles-based talk show host for 710 ESPN Radio. He has previously hosted the nationally-syndicated "The Late, Late Radio Show with Tom Snyder & Steve Mason" for CBS Radio and worked the last five Olympic Games for NBC and Westwood One Radio Network. He is also President of Flagship Theatres which owns the University Village Theatres near downtown Los Angeles and Cinemas Palme d'Or in Palm Desert, California.

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Mister Informative is a college student from Appleton, Wis. He is a staff leader/projectionist for Carmike Cinemas, a national theater chain headquartered in Columbus, Ga., and is a big fan of the new DLP digital cinema technology. He's also been an associate architect of award-winning, in-lobby promotional displays for Over the Hedge and Talladega Nights. Upon discovering Fantasy Moguls, he promptly joined a league with his co-workers -- and that's where the fun began!

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Advice & Analysis: Weekly Tracking

Advice & Analysis: Reviews

March 30, 2007

EARLY ROUGH NUMBERS: 'Robinsons' Stronger Than Expected

by Steve Mason

It’s very early, and these numbers are very preliminary, but there may be an upset brewing at America's multiplexes. A studio source is telling me that both Blades of Glory (Paramount) and Meet the Robinsons (Buena Vista) are opening strongly, but Robinsons may have the advantage.

The Disney animated picture, which had softer-than-expected tracking, may now be on pace to deliver an estimated $31-$35 million over the weekend, compared to $29-$33 million for the Ferrell/Heder skating satire. The other new film opening today is Miramax’s well-reviewed The Lookout, which is expected to do no better than $2-$3 million for its opening weekend.

Studios take early raw data for films and compare it to historical data for comparable films. The numbers are then refined all weekend long, and they become more accurate as the weekend moves along. At this point, either Robinsons or Blades could win, but the Disney film will definitely finish the weekend better than industry expectations. Come back to FantasyMoguls.com for updates throughout the evening and all weekend.

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Posted at 04:33 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink

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