• Insider Videos
    • IMDB Trailers

    • Last Weekend
    • Year-To-Date
    • Projections

    • Release Schedule
    • Projections

    • Analysis
    • Weekly Tracking
    • Reviews
    • Message Boards

    • Box Office Moguls
    • Ultimate Movie Moguls
    • Weekend Over/Under

My Studios

Featured Columnist

Indie Jones
Indie Jones is not an archaeologist and adventurer, although he would certainly love to be. He lives in Paris, a city that not only shelters rat chefs, but is reputed for offering the richest film programming on the planet. And so he goes, an avid reader and self-declared film addict, haunting theaters, searching for the next cinematic treasure, be it European, American, Asian, African, or maybe one day, who knows, extraterrestrial.
More from Indie Jones

Featured Columnist

Shrykespeare
Shrykespeare is a native Arizonan, one of the few who actually has the nerve to admit it. He is a movie, TV and sports junkie, who occasionally finds time to spend with his tolerant but exasperated wife. His talents include witty banter, golf, Scrabble, and reciting Monty Python and The Holy Grail from memory. His role models are Homer Simpson and Al Bundy, and he vows to make the world a better, lovelier, happier place as soon as those damn Powerball numbers come in.
More from Shrykespeare

Featured Columnist

Howard Roark
The person hiding behind the Howard Roark moniker is an industry veteran who will refrain from listing his credits and accomplishments as it would negate the use of the Howard Roark moniker. Just accept that he thinks he knows more than you. In the words of Kazunori Nozawa: Trust me!

More from Howard Roark

Featured Columnist

Lee Farber
Lee Farber is currently a writer for "The Soup" on the E! channel. Before that, he wrote on "The Wayne Brady Show" and won an Emmy. It's shiny and pointy and looks great when worn around the neck. He is putting together his first feature, "The Yentas of Sunrise Lakes", about old ladies in Florida, because he knows what the public wants. Lee lives in Los Angeles with his wife and his collection of bootleg CDs.

More from Lee Farber

Featured Columnist

Ronald Banks
Ronald Banks lives in the heart of Hollywood where his hobbies are going to the movies, renting movies, and buying movies on DVD. If you see him in the theater, please remember - there is no talking during the film.

More from Ronald Banks

Featured Columnist

Thomas Donnelly
Thomas Dean Donnelly is the screenwriter responsible for 2005's Sahara and A Sound of Thunder, as well as other films. There is nary a studio he hasn't worked for nor an agency he has not been represented at. In his spare time, he designs games, like the one you are playing right now.

More from Thomas Donnelly

Featured Columnist

Whiting Tattoon
Whiting has been intimately involved with no less than twelve Academy and Golden Globe nominated and/or winning films. He has worked for talent, production companies and studios, in capacities ranging from PA to editing to marketing executive to screenwriter. He is an unabashed lover of cinema, a student of the art form and prone to seizure-like moments of clarity.

More from Whiting Tattoon

Featured Columnist

Dmitry Portnoy
Dmitry Portnoy has watched more than 100 movies a year since he was three. And so have you.

More from Dmitry Portnoy

Featured Analyst

Steve Mason
Steve Mason is a Los Angeles-based talk show host for 710 ESPN Radio. He has previously hosted the nationally-syndicated "The Late, Late Radio Show with Tom Snyder & Steve Mason" for CBS Radio and worked the last five Olympic Games for NBC and Westwood One Radio Network. He is also President of Flagship Theatres which owns the University Village Theatres near downtown Los Angeles and Cinemas Palme d'Or in Palm Desert, California.

More from Steve Mason

Featured Columnist

Mike Ogle

More from Mike Ogle

Featured Columnist

Nicodemus
Noted sage and mystic Nicodemus, a reputed cyber-scavenger and data carrier, recently escaped from the National Institute of Mental Health. He spends his hours scuttling amongst the pipes running directly beneath the Information Superhighway, collecting scraps of knowledge and overlooked treasures that fall, unnoticed, through cracks and gratings from the world above. He also writes in characters of magic fire and, on occasion, he really, really likes a nice hunk of moldy cheese.

More from Nicodemus

Featured Columnist

Mister Informative
Mister Informative is a college student from Appleton, Wis. He is a staff leader/projectionist for Carmike Cinemas, a national theater chain headquartered in Columbus, Ga., and is a big fan of the new DLP digital cinema technology. He's also been an associate architect of award-winning, in-lobby promotional displays for Over the Hedge and Talladega Nights. Upon discovering Fantasy Moguls, he promptly joined a league with his co-workers -- and that's where the fun began!

More from Mr. Informative
Now Playing

Recent Posts

Shrykespeare: BARD'S EYE VIEW: Maybe Somewhere Down the Road a Ways / You'll Think of Me and Wonder Where I Am These Days - November 28

Indie Jones: DANCES WITH THE ARTHOUSE: All Good Things ... - November 28

Mister Informative: TIP OF THE WEEK: Giving Thanks for Movies and Farewell to Fantasy Moguls - November 26

Steve Mason: FINAL WEEKEND TRACKING: 'Four Christmases' Likely Winner w/$38.5M for 5-Day; 'Twilight' Next in Line w/$30.7M; 'Bolt' Potentially at No. 3, Followed by 'Transporter 3' at $26.8M and 'Australia' at $24M! - November 25

Shrykespeare: BARD'S EYE VIEW: Jumbo Jim Tangles with Big Willy on the Weekend Before Christmas - November 25

More Advice & Analysis

Archives

November 2008
October 2008
September 2008
More Archives
Subscribe:
RSS
Bloglines
Google
Yahoo
MSN

Advice & Analysis: Weekly Tracking

Advice & Analysis: Reviews

April 19, 2007

WEEKEND TRACKING: 'Fracture' a slight favorite over Shia and 'Vacancy'; 'Land of Women' sub-$10 mil

by Steve Mason

Making weekend box office predictions is not a science. It's a "black art." Sometimes a picture can show up solidly in tracking and tank. Halle Berry's Perfect Stranger (Sony) was a good example of that last weekend.  Other times a movie can show up with so-so tracking and still score a monster number. That's how things went for Disturbia (Paramount).

There is a difference between predictions and projections. On Thursday, I make my box office predictions. There are lots of other "box-office swamis" across the World Wide Web, and starting tomorrow (Friday), I'll be rounding up as many of their predictions as I can and posting them here at FantasyMoguls.com.

Projections, which I go online with starting Friday night by midnight PT, are based on actual raw numbers. I've been refining my projection capabilities since long before we launched FantasyMoguls.com, and hopefully, you’ve detected a trend.

Our Friday and 3-Day projections go online before anybody else, and they're damn accurate. Here is how things went this past weekend.

Here are the projections that we went online with last Friday night, Apr. 13:

Disturbia -- $21 million
Blades of Glory -- $12.7 million
Meet the Robinsons -- $12.2 million
Perfect Stranger -- $10.9 million

Here are the actuals released Monday, Apr. 16:

Disturbia - $22.2 million
Blades of Glory - $13.8 million
Meet the Robinsons - $12.4 million
Perfect Stranger - $11.2 million

Now, it's time for another week of educated guessing with four new films and last week's champ Disturbia, a strong contender to win again. I'm going to put my money on Fracture (New Line), starring Anthony Hopkins and Ryan Gosling, for the win. It's rated R, which limits its potential audience, but its reviews are coming in solid-to-good, and its tracking numbers are slightly better-than-average.

In covering the press junket for Fracture, I was made keenly aware of the fact that Hopkins's character is very different than Hannibal Lecter, but, if I'm being honest, his performance echoes his most iconic role. There is lots of cat-and-mouse with Gosling's hotshot attorney character, and it's very reminiscent of Hannibal and Clarice in Silence of the Lambs.

To some degree, New Line has missed the boat on this film. If I was marketing the movie, I would have played up the similarity to Hopkins's Lecter role. Now, Hopkins and director Gregory Hoblit wouldn't have liked this, but New Line is a business, and they're trying to make money (especially after misfires like Code Name: The Cleaner and The Last Mimzy). Fracture would have cracked $20 million this weekend if New Line had played "the Lecter card." But they didn't. Still, they've got Gosling (The Notebook) in his first role since his Oscar nomination for Half Nelson (Thinkfilm) and Sir Anthony. 

It's helpful to look at Hopkins's all-time strongest opening weekends:

1. Hannibal -- $58 million
2. Mission Impossible II -- $57.8 million
3. How the Grinch Stole Christmas -- $55 million
4. Red Dragon -- $36.5 million
5. Bram Stoker’s Dracula -- $30.5 million
6. The Mask of Zorro -- $22.5 million
7. Meet Joe Black -- $15 million
8. Silence of the Lambs -- $13.7 million
9. Alexander -- $13.6 million
10. Instinct -- $10.3 million

Given the strong reviews and solid 25-Plus appeal, I'll put Fracture at the top of the heap for the weekend with $12-$15 million, outgrossing holdover Disturbia, which will likely be in the $10-$13 million range.

The other two wide releases (Hot Fuzz from Rogue will open on just 825 screens) are Vacancy (Sony) and In the Land of Women (Warner Bros.). Land of Women stars Adam Brody, a likeable kid from Fox's recently-canceled The O.C., along with Meg Ryan, Olympia Dukakis and some attractive young female stars. I just taped a television appearance for Dailies on The Reelz Channel, and I joked that if a guy goes to see this movie, he'll come down with a case of estrogen poisoning. The bottom line is that there are "chick flicks" and "flicks only for chicks." Now, the average movie-going male can buy a ticket to and enjoy The Devil Wears Prada or The Break-Up, but it's a different story when the flick seems to be made exclusively for chicks.

Here is a list of the top-grossing "chick flicks" released in the past 12 months:

1. The Devil Wears Prada -- $124.7 million
2. The Break-Up -- $118.7 million
3. You, Me & Dupree -- $75.6 million
4. Step Up -- $65.3 million
5. The Holiday -- $63.2 million
6. Music & Lyrics -- $50.2 million
7. Because I Said So -- $42.6 million
8. Take the Lead -- $34.7 million
9. Tyler Perry's Daddy's Little Girls -- $31.3 million
10. Catch & Release -- $15.5 million

It's tough to decide what is a "chick flick" and what's not, but I think that this list is pretty dead-on. Notice that as you move down the list, the titles get more and more female-driven. Red-blooded males could never announce to their buddies that they went to see Catch & Release, but, it's OK for a dude to say, "I took my girlfriend to see Me, You & Dupree."

Also, despite its decent First Choice number and its PG-13 rating, the awareness for In the Land of Women is still just 37 percent (although it does score 48 percent awareness with Females Under 25). I'm calling this movie higher than most, but it still looks like under $10 million to me. I'll predict $6-$9 million.

As I've written about pretty extensively here on FantasyMoguls.com, the horror genre has drifted out of fashion and profitability in the last year. No longer can any studio just put out a bloody scarefest and count on $15-$20 million. In fact no horror film, released so far in 2007, has opened with $15 million or more on opening weekend:

Jan. 12 -- Primeval, $6 million opening ($10.5 million cume)
Jan. 19 -- The Hitcher, $7.8 million opening ($16.4 million cume)
Jan. 26 -- Blood & Chocolate, $2 million opening ($3.5 million cume)
Feb. 2 -- The Messengers, $14.7 million opening ($35.3 million cume)
Feb. 9 -- Hannibal Rising, $13 million opening ($27.5 million cume)
Feb. 23 -- The Number 23, $14.6 million opening ($35.1 million cume)
Feb. 23 -- The Abandoned, $782,000 opening ($1.3 million cume)
Mar. 16 -- Dead Silence, $7.8 million opening ($16.5 million cume)
Mar. 23 -- The Hills Have Eyes 2, $9.6 million opening ($20.2 million cume)
Apr. 5 -- The Reaping, $10 million opening ($20.7 million cume)

Given the dismal slasher pic track record of late, I'm not looking for a major breakout for Vacancy, starring Kate Beckinsale and Luke Wilson. The campaign isn't half bad, and its aware numbers are very good (Males Under 25, 63 percent; Females Under 25, 57 percent; Males 25 Plus, 57 percent; and Females 25 Plus, 55 percent), but it will be likely be in the hunt for second place for the weekend, not first (it will be hurt by the R rating, but Sony has strong-armed this movie onto over 2,500 screens). Look for Vacancy to bank $10-$13 million by Monday morning.

Hot Fuzz
will bow on 825 screens tomorrow (more than the expected 700), and there is some real buzz in the marketplace for this British send-up of buddy cop movies. I'm told that its Total Aware number is just 31 percent, but with Males Under 25, it's at 49 percent, and its First Choice number with Males 25 Plus is 7 percent (better than the other 3 new releases). Fuzz should deliver $6,000-$8,000 per screen  and finish with $5-$8 million.

Here are my predictions for this weekend (Apr. 20-22):
1. Fracture (New Line) -- $14.1 million
2. Disturbia (Paramount) -- $12 million
3. Vacancy (Sony) -- $11.3 million
4. Blades of Glory (Paramount) -- $8.9 million
5. Meet the Robinsons (Buena Vista) -- $8.3 million
6. In the Land of Women (Warner Bros.) -- $7.7 million
7. Perfect Stranger (Sony) -- $6.8 million
8. Hot Fuzz (Rogue) -- $6 million
9. Are We Done Yet? (Sony) -- $5.7 million
10. Wild Hogs (Buena Vista) -- $3 million

Share:  Newsvine Facebook Digg! del.ici.ous

Posted at 03:02 PM in Advice and Analysis, Steve Mason, The Hollywood Independent, Weekly Roundup, Weekly Tracking | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfcb653ef00d8341c378053ef

Listed below are links to weblogs that reference WEEKEND TRACKING: 'Fracture' a slight favorite over Shia and 'Vacancy'; 'Land of Women' sub-$10 mil:

Comments

Yes, Yes, YES; we get it already! How much stroking that ego are you going to do, Steve? That ego should be chaffing with how much you've been stroking it over the last week. I thank you for your sources and their accuracy.

Posted by: friskytiger81 | April 20, 2007 at 10:12 AM

Post a comment

If you have a TypeKey or TypePad account, please Sign In

You are currently signed in as (nobody). Sign Out

© 2007 Atomic Moguls, Inc. All Rights Reserved.
About Fantasy Moguls | Contact | Support FAQ | Privacy Policy | Terms of Service