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Advice & Analysis: Weekly Tracking

Advice & Analysis: Reviews

May 25, 2007

THE SCORECARD: Average of 10 "expert" sources call for 'Pirates' 4-day of $168M; 'Shrek' forecast calls for $78M

by Steve Mason

Each week, we round up the weekend box-office predictions of the so-called experts, including yours truly. The old show business adage "Nobody knows anything" is in full effect because, even by studying and poring over the tracking, the release plan, the screen counts and the reviews, and even after seeing the films, the moviegoing public is still too fickle and unpredictable for this to be a science rather than an art.

Hopefully, this weekly feature will keep me, and the rest of the box office “authorities,” humble and be instructive for Fantasy Moguls players.

Please note: Predictions are different from projections. Predictions are based on hunches. Projections, like the ones I will go online with tonight (Friday, May 25), are based on actual box office numbers. The numbers that I go online with tonight are the earliest Friday and weekend projections available anywhere, and they are generally quite accurate.

This week, we have 10 individual "experts" plus the Box Office Mojo Derby Averages. Even Brandon Gray from Box Office Mojo has gone online with predictions for this monumental Memorial Day movie weekend. (Lee's Movie Info has gone online with three-day predictions, so his numbers are not included in the four-day averages.)

My predictions of $149.1 million for the four-day and $154 million for the 4.5 day are the lowest numbers on the board. Joshua Rich from Entertainment Weekly has called for the highest four-day number at $181 million, while the highest 4.5 day prediction is $189 million from BOM's Brandon Gray. The Scorecard average for P3 is $168.5 million for the four-day, and $178.8 million with Thursday night business included.

Here are the weekend box office predictions of each expert source followed by the expert prediction averages for the weekend:

Steve Mason, FantasyMoguls.com (Four-day predictions)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $149.1 million [3-day, $123 million-$126 million; 4.5-day, $154 million]
2. Shrek the Third (Dreamworks/Paramount) -- $88.1 million
3. Spider-Man 3 (Sony) -- $18.9 million
4. Bug (Lionsgate) -- $5.5 million
5. Waitress (Fox Searchlight) -- $3.9 million
6. 28 Weeks Later (Fox Atomic) -- $3.5 million
7. Disturbia (Dreamworks/Paramount) -- $2.8 million
8. Georgia Rule (Universal) -- $2 million
9. Fracture (New Line) -- $1.8 million
10. Delta Farce (Lionsgate) -- $1 million

Gitesh Pandya, Box Office Guru (Four-day predictions)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $162 million [4.5-day, $183 million]
2. Shrek the Third (Dreamworks/Paramount) -- $80 million
3. Spider-Man 3 (Sony) -- $19 million
4. Bug (Lionsgate) -- $6 million

Lee's Movie Info (Three-day predictions only)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $157 million
2. Shrek the Third (Dreamworks/Paramount) -- $67.8 million
3. Spider-Man 3 (Sony) -- $17.7 million
4. Bug (Lionsgate) -- $4.7 million
5. 28 Weeks Later (Fox Atomic) -- $3.2 million
6. Waitress (Fox Searchlight) -- $2.7 million

Box Office Report (Four-day predictions)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $168 million [4.5-day, $178 million]
2. Shrek the Third (Dreamworks/Paramount) -- $72 million
3. Spider-Man 3 (Sony) -- $19 million
4. Bug (Lionsgate) -- $5 million
5. 28 Weeks Later (Fox Atomic) -- $3.8 million
6. Waitress (Fox Searchlight) -- $3.5 million
7. Disturbia (Dreamworks/Paramount) -- $3 million
8. Georgia Rule (Universal) -- $2.8 million
9. Fracture (New Line) -- $1.8 million
10. Delta Farce (Lionsgate) -- $1.2 million

Box Office Mojo Derby Averages (Four-day predictions)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $163.5 million
2. Shrek the Third (Dreamworks/Paramount) -- $73.3 million
3. Spider-Man 3 (Sony) -- $20.1 million
4. Bug (Lionsgate) -- $6.2 million
5. 28 Weeks Later (Fox Atomic) -- $4.8 million
6. Waitress (Fox Searchlight) -- $4.1 million
7. Disturbia (Dreamworks/Paramount) -- $4.1 million
8. Georgia Rule (Universal) -- $3.5 million
9. Fracture (New Line) -- $2.7 million
10. Delta Farce (Lionsgate) -- $2.2 million

Brandon Gray, Box Office Mojo (Four-day predictions only)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $170.4 million [4.5-day, $189 million]
2. Shrek the Third (Dreamworks/Paramount) -- $77 million

World of KJ (Four-day predictions)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $172 million
2. Shrek the Third (Dreamworks/Paramount) -- $66 million
3. Spider-Man 3 (Sony) -- $17 million
4. Waitress (Fox Searchlight) -- $4 million
5. 28 Weeks Later (Fox Atomic) -- $3.5 million
6. Bug (Lionsgate) -- $3 million
7. Disturbia (Dreamworks/Paramount) -- $2.7 million
8. Georgia Rule (Universal) -- $2.2 million
9. Fracture (New Line) -- $1.5 million
10. Away From Her (Lionsgate) -- $900,000

Reagen Sulewski, Box Office Prophets (Four-day predictions)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $175 million [4.5-day, $186 million]
2. Shrek the Third (Dreamworks/Paramount) -- $80.3 million
3. Spider-Man 3 (Sony) -- $16.7 million
4. Bug (Lionsgate) -- $4.3 million
5. 28 Weeks Later (Fox Atomic) -- $4.1 million
6. Waitress (Fox Searchlight) -- $3.4 million
7. Georgia Rule (Universal) -- $2.9 million
8. Disturbia (Dreamworks/Paramount) -- $2.8 million
9. Fracture (New Line) -- $1.6 million
10. Delta Farce (Lionsgate) -- $1.1 million

Edward Douglas, Coming Soon Weekend Warrior (Four-day predictions)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $164.3 million [4.5-day, $175 million]
2. Shrek the Third (Dreamworks/Paramount) -- $82.3 million
3. Spider-Man 3 (Sony) -- $18 million
4. Bug (Lionsgate) -- $5.1 million
5. 28 Weeks Later (Fox Atomic) -- $3.5 million
6. Disturbia (Dreamworks/Paramount) -- $2.5 million
7. Georgia Rule (Universal) -- $2.4 million
8. Waitress (Fox Searchlight) -- $2.1 million
9. Fracture (New Line) -- $1.7 million
10. Delta Farce (Lionsgate) -- $900,000

Joshua Rich, Entertainment Weekly (Four-day predictions)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $181 million
2. Shrek the Third (Dreamworks/Paramount) -- $82 million
3. Spider-Man 3 (Sony) -- $19 million
4. Bug (Lionsgate) -- $5 million
5. 28 Weeks Later (Fox Atomic) -- $4 million

Box Office Psychics (Four-day predictions)
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $180 million
2. Shrek the Third (Dreamworks/Paramount) -- $82 million
3. Spider-Man 3 (Sony) -- $20 million
4. 28 Weeks Later (Fox Atomic) -- $4.5 million
5. Bug (Lionsgate) -- $4 million
6. Georgia Rule (Universal) -- $3 million
6. Fracture (New Line) -- $3 million
8. Delta Farce (Lionsgate) -- $1.5 million

BOX OFFICE "EXPERT" PREDICTION AVERAGES
1. Pirates of the Caribbean: At World's End (Buena Vista) -- $168.5 million
[4.5-day, $178.8 million]
2. Shrek the Third (Dreamworks/Paramount) -- $78.3
million
3. Spider-Man 3 (Sony) -- $18.6 million
4. Bug (Lionsgate) -- $4.9 million
5. 28 Weeks Later (Fox Atomic) -- $4 million
6. Waitress (Fox Searchlight) -- $3.5 million
7. Disturbia (Dreamworks/Paramount) -- $3 million
8. Georgia Rule (Universal) -- $2.8 million
9. Fracture (New Line) -- $2 million
10. Delta Farce (Lionsgate) -- $1.3 million
* Away From Her (Lionsgate) -- $900,000

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Posted at 03:12 PM in Advice and Analysis, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink

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