• Insider Videos
    • IMDB Trailers

    • Last Weekend
    • Year-To-Date
    • Projections

    • Release Schedule
    • Projections

    • Analysis
    • Weekly Tracking
    • Reviews
    • Message Boards

    • Box Office Moguls
    • Ultimate Movie Moguls
    • Weekend Over/Under

My Studios

Featured Columnist

Indie Jones
Indie Jones is not an archaeologist and adventurer, although he would certainly love to be. He lives in Paris, a city that not only shelters rat chefs, but is reputed for offering the richest film programming on the planet. And so he goes, an avid reader and self-declared film addict, haunting theaters, searching for the next cinematic treasure, be it European, American, Asian, African, or maybe one day, who knows, extraterrestrial.
More from Indie Jones

Featured Columnist

Shrykespeare
Shrykespeare is a native Arizonan, one of the few who actually has the nerve to admit it. He is a movie, TV and sports junkie, who occasionally finds time to spend with his tolerant but exasperated wife. His talents include witty banter, golf, Scrabble, and reciting Monty Python and The Holy Grail from memory. His role models are Homer Simpson and Al Bundy, and he vows to make the world a better, lovelier, happier place as soon as those damn Powerball numbers come in.
More from Shrykespeare

Featured Columnist

Howard Roark
The person hiding behind the Howard Roark moniker is an industry veteran who will refrain from listing his credits and accomplishments as it would negate the use of the Howard Roark moniker. Just accept that he thinks he knows more than you. In the words of Kazunori Nozawa: Trust me!

More from Howard Roark

Featured Columnist

Lee Farber
Lee Farber is currently a writer for "The Soup" on the E! channel. Before that, he wrote on "The Wayne Brady Show" and won an Emmy. It's shiny and pointy and looks great when worn around the neck. He is putting together his first feature, "The Yentas of Sunrise Lakes", about old ladies in Florida, because he knows what the public wants. Lee lives in Los Angeles with his wife and his collection of bootleg CDs.

More from Lee Farber

Featured Columnist

Ronald Banks
Ronald Banks lives in the heart of Hollywood where his hobbies are going to the movies, renting movies, and buying movies on DVD. If you see him in the theater, please remember - there is no talking during the film.

More from Ronald Banks

Featured Columnist

Thomas Donnelly
Thomas Dean Donnelly is the screenwriter responsible for 2005's Sahara and A Sound of Thunder, as well as other films. There is nary a studio he hasn't worked for nor an agency he has not been represented at. In his spare time, he designs games, like the one you are playing right now.

More from Thomas Donnelly

Featured Columnist

Whiting Tattoon
Whiting has been intimately involved with no less than twelve Academy and Golden Globe nominated and/or winning films. He has worked for talent, production companies and studios, in capacities ranging from PA to editing to marketing executive to screenwriter. He is an unabashed lover of cinema, a student of the art form and prone to seizure-like moments of clarity.

More from Whiting Tattoon

Featured Columnist

Dmitry Portnoy
Dmitry Portnoy has watched more than 100 movies a year since he was three. And so have you.

More from Dmitry Portnoy

Featured Analyst

Steve Mason
Steve Mason is a Los Angeles-based talk show host for 710 ESPN Radio. He has previously hosted the nationally-syndicated "The Late, Late Radio Show with Tom Snyder & Steve Mason" for CBS Radio and worked the last five Olympic Games for NBC and Westwood One Radio Network. He is also President of Flagship Theatres which owns the University Village Theatres near downtown Los Angeles and Cinemas Palme d'Or in Palm Desert, California.

More from Steve Mason

Featured Columnist

Mike Ogle

More from Mike Ogle

Featured Columnist

Nicodemus
Noted sage and mystic Nicodemus, a reputed cyber-scavenger and data carrier, recently escaped from the National Institute of Mental Health. He spends his hours scuttling amongst the pipes running directly beneath the Information Superhighway, collecting scraps of knowledge and overlooked treasures that fall, unnoticed, through cracks and gratings from the world above. He also writes in characters of magic fire and, on occasion, he really, really likes a nice hunk of moldy cheese.

More from Nicodemus

Featured Columnist

Mister Informative
Mister Informative is a college student from Appleton, Wis. He is a staff leader/projectionist for Carmike Cinemas, a national theater chain headquartered in Columbus, Ga., and is a big fan of the new DLP digital cinema technology. He's also been an associate architect of award-winning, in-lobby promotional displays for Over the Hedge and Talladega Nights. Upon discovering Fantasy Moguls, he promptly joined a league with his co-workers -- and that's where the fun began!

More from Mr. Informative
Now Playing

Recent Posts

Shrykespeare: BARD'S EYE VIEW: Maybe Somewhere Down the Road a Ways / You'll Think of Me and Wonder Where I Am These Days - November 28

Indie Jones: DANCES WITH THE ARTHOUSE: All Good Things ... - November 28

Mister Informative: TIP OF THE WEEK: Giving Thanks for Movies and Farewell to Fantasy Moguls - November 26

Steve Mason: FINAL WEEKEND TRACKING: 'Four Christmases' Likely Winner w/$38.5M for 5-Day; 'Twilight' Next in Line w/$30.7M; 'Bolt' Potentially at No. 3, Followed by 'Transporter 3' at $26.8M and 'Australia' at $24M! - November 25

Shrykespeare: BARD'S EYE VIEW: Jumbo Jim Tangles with Big Willy on the Weekend Before Christmas - November 25

More Advice & Analysis

Archives

November 2008
October 2008
September 2008
More Archives
Subscribe:
RSS
Bloglines
Google
Yahoo
MSN

Advice & Analysis: Weekly Tracking

Advice & Analysis: Reviews

May 03, 2007

WEEKEND TRACKING: Spidey on the verge of a new opening weekend record; 'Lucky You' under $10 mil

by Steve Mason

In my Early Weekend Preview on Tuesday, I explained why I think that Spider-Man 3 (Sony) will be the all-time, opening-weekend box-office champion when Monday morning rolls around. Here's what I wrote: "My early opening week estimate for Spider-Man 3 is for $130-$140 million, and if you put a gun to my head, I'll say it does break the all-time opening weekend record." Nothing I have seen this week in industry tracking, early reviews, overseas box office, conversations with insiders or general buzz has dissuaded me from my early week call. The third chapter of Spider-Man will be at the top of this list in a few days.

1. Pirates of the Caribbean: Dead Man's Chest (July 7, 2006) -- $135.6 million
2. Spider-Man (May 3, 2002) -- $114.8 million
3. Star Wars: Episode III -- Revenge of the Sith (May 19, 2005) -- $108.4 million
4. Shrek 2 (May 19, 2004) -- $108 million
5. X-Men: The Last Stand (May 26, 2006) -- $102.7 million
6. Harry Potter & the Goblet of Fire (Nov. 18, 2005) -- $102.6 million
7. Harry Potter & the Prisoner of Azkaban (May 4, 2004) -- $93.7 million
8. The Matrix Reloaded (May 15, 2003) -- $91.7 million
9. Harry Potter & the Sorcerer's Stone (Nov. 16, 2001) -- $90.3 million
10. Harry Potter & the Chamber of Secrets (Nov. 15, 2002) -- $88.3 million

As far as reviews go, SM3 is running at 69 percent positive (or Fresh) at RottenTomatoes.com, and when you break out the best critics, the "Cream of the Crop" ratings, the review score drops to 53 percent. Here's how that compares to the first two Spidey chapters:

RottenTomatoes.com
Spider-Man -- 90 percent Fresh ("Cream of the Crop" -- 84 percent)
Spider-Man 2 -- 93 percent Fresh ("Cream of the Crop" -- 95 percent)
Spider-Man 3 -- 69 percent Fresh ("Cream of the Crop" -- 53 percent)

MetaCritic.com is another clearinghouse for reviews, but they have a different methodology. They assign each review a number from 1-100 and create an average. Here is how the Spider-Man reviews stack up there:

MetaCritic.com
Spider-Man -- 73
Spider-Man 2 -- 83
Spider-Man 3 -- 59

How much do reviews matter? Well, look at how the reviews scored for current opening weekend champion Pirates of the Caribbean: Dead Man's Chest. RottenTomatoes.com has Pirates of the Caribbean: Dead Man's Chest with 54 percent Fresh ("Cream of the Crop" -- 42 percent), while MetaCritic.com pegs it at 53. In the end, not only will the reviews not matter, they're wrong. Film critics have contempt for sequels and, it's true, Hollywood has churned out a lot of lame ones. That contempt is misplaced here.

Just because it's the third Spider-Man movie, just because it cost $300 (or $500 million) and just because the masses are excited to see it, that doesn't make it bad. The stuffy, snooty critical establishment wonders why they are becoming less and less relevant? The answer is that these elite media types are out of touch with what "Joe Moviegoer" likes.

There is no questioning Spider-Man 3's drawing power overseas.

  • Italy: Opening day generated $4 million, compared to $2.5 million for previous single-day champ The Da Vinci Code
  • France: All-time single-day record broken with $6.8 million, besting the final Star Wars: Episode III -- Revenge of the Sith
  • Germany: Opening day of $4.6 million; on pace to break the four-day record set by Spider-Man 2
  • Japan: $3.47 million on opening day tops the first two Spider-Man movies

SM3 has also become the all-time, opening-day box-office record-holder in Belgium, Egypt, South Korea, Hong Kong, Thailand, Malaysia, Singapore and Taiwan. I made one more round of calls to all of my studio sources today, and they are all chuckling about Sony execs who are trying to lower expectations. The Sony guys are saying, "We'll be happy with $100 million," or "Split the difference between the first Spidey ($114.8 million) and the second ($88.1 million)." Uh-huh. With $300-plus million invested in this movie, there will be execs on suicide watch if the film comes in under $120 million.

On Friday, we'll run all of the so-called expert predictions, but the Box Office Mojo Derby Averages are already posted. I have the greatest respect for the Box Office Mojo community. They follow movies and box-office history intently, and they are calling for $132.5 million. Box Office Mojo is now reporting what my insiders told me earlier this week. Spider-Man 3 will be at a record 4,252 North American locations starting Thursday night/Friday morning at 12:01 a.m. It's not just the number of locations that is a record, it's the number of screens. With IMAX and digital included, SM3 will be on an estimated 10,500 screens!

When I add up all of these factors, my final prediction is for $135-$140 million. The record will fall. With the first major summer blockbuster "blocking the sun," so to speak, Warner Bros. is hoping that they can squeeze a few dollars out of Curtis Hanson's poker romance Lucky You, which is being released "in the shade." With a Total Aware of 64 percent in industry tracking (Males Under 25, 47 percent; Males 25 Plus, 63 percent; Females Under 25, 70 percent; and Females 25 Plus, 76 percent), this picture has a shot at $10 million, but that's its ceiling.

Here are my Final Predictions for May 4-6:
1. Spider-Man 3 (Sony) -- $137.5 million
2. Lucky You (Warner Bros.) -- $8.6 million
3. Disturbia (Paramount) -- $5.2 million
4. Fracture (New Line) -- $4.2 million
5. The Invisible (Buena Vista) -- $4 million
6. Blades of Glory (Paramount) -- $3.9 million
7. Next (Paramount) -- $3.6 million
8. Hot Fuzz (Rogue) -- $3.7 million
9. Meet the Robinsons (Buena Vista) -- $3.5 million
10. Are We Done Yet? (Sony) -- $2.1 million

Share:  Newsvine Facebook Digg! del.ici.ous

Posted at 09:37 AM in Advice and Analysis, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfcb653ef00d834fe640553ef

Listed below are links to weblogs that reference WEEKEND TRACKING: Spidey on the verge of a new opening weekend record; 'Lucky You' under $10 mil:

Comments

David Broekelschen

hey, david B here with the real estimates. i get the rave that Spider-man 3 is in the most theatres and screens ever. Bad news for me cuz i don't have it in my league. I'm comfortably predicting 140-150 mil, with all the screens and the raise of movie ticket prices. - Steve Mason is trash, don'y listen to his slewing lies!

Posted by: David Broekelschen | May 03, 2007 at 04:40 PM

Manoj the podiatry student

Good call, Steve. Personally, I think the new Batman movie series is 10 times better than Spidey's, but oh well, this thing is sure to be a big moneymaker. If it was opening in the beginning of summer (June), it'd probably be up for even more money on opening weekend ($155-mil?). Hope you have fun at Huntington Beach!!

Posted by: Manoj the podiatry student | May 04, 2007 at 01:11 AM

Manoj the podiatry student

Good call, Steve. Personally, I think the new Batman movie series is 10 times better than Spidey's, but oh well, this thing is sure to be a big moneymaker. If it was opening in the beginning of summer (June), it'd probably be up for even more money on opening weekend ($155-mil?). Hope you have fun at Huntington Beach!!

Posted by: Manoj the podiatry student | May 04, 2007 at 01:11 AM

Post a comment

If you have a TypeKey or TypePad account, please Sign In.

You are currently signed in as (nobody). Sign Out

© 2007 Atomic Moguls, Inc. All Rights Reserved.
About Fantasy Moguls | Contact | Support FAQ | Privacy Policy | Terms of Service