MOVIE MARKET: 'Jesse James' Assassinated; The Next 'Little Miss Sunshine'?; Cate's Two Star Turns; 'Atonement' an Oscar Sure Thing
by Steve Mason
Has The Assassination of Jesse James by the Coward Robert Ford been shot in the back?
I've been hearing negative buzz about The Assassination of Jesse James by the Coward Robert Ford (Warner Bros.) for months. The confirmation of this film's certain bomb status arrived from Venice last week from film critic Kirk Honeycutt of The Hollywood Reporter. He describes the film as smothered in pointlessly long takes, repetitive scenes, grim Western landscapes and mumbled, heavily-accented dialogue.
Then, seemingly, out of the blue, Brad Pitt wins the Venice Film Festival's Best Actor award for Jesse James. Without question, this helps Assassination, but I still don't think that it's a movie I would own in my Fantasy Moguls league. In the past eight years, only two Venice Best Actor winners have gone on to Oscar nominations — Javier Bardem in Before Night Falls and David Strathairn for Good Night, and Good Luck — and there have been some real head-scratchers over the years. Wesley Snipes in One Night Stand? Or how about last year's recognition for Ben Affleck in Hollywoodland?
At any rate, don't be seduced by Pitt and his Venice recognition. He has missed commercially before with long, aimless duds like Seven Years in Tibet ($10 million opening weekend, $37 million cume), and Assassination is 2 hours and 20 minutes long. Jesse James has been a red-headed stepchild at Warner Bros for awhile, and the reviews out of Venice clarify why. Honeycutt is particularly critical of the accents used in the movie:
Whether they accurately reflect the country rube-cracker speech of 19th-century Missouri or not, they frequently land on 21st-century ears as unintelligible sounds. Couldn't this have been cleaned up in ADR?
Here's a link to the trailer, and to the full Hollywood Reporter review. If you own this movie on your Fantasy Moguls slate, I would drop it. On Sept. 21, Warner Bros. will likely roll it out on fewer than 1,500 screens, and possibly far fewer. After a soft opening, it may never get wider as the studio refuses to throw good money after bad. I'll be shocked if it tops $25 milllion domestic.
Do you know Juno?
My friend Peter Sciretta from /Film is raving about a little movie called Juno that he saw at the Toronto International Film Festival. This is Jason Reitman's follow-up to the terrific Thank You For Smoking ($24.7 million cume), and it’ll be rolled out by Fox Searchlight starting Dec. 15. Ellen Page, amazing in Hard Candy, stars as Juno MacGuff, a teenager who gets pregnant from her first sexual experience. The boyfriend is played by Michael Cera from Superbad, and Jennifer Garner and Jason Bateman play the suburban couple that wants to adopt the baby. No trailer or poster yet, but the film will be available in the upcoming October-December Fantasy Moguls flight. It could be the next Little Miss Sunshine.
Whether it's Bob Dylan or Queen Elizabeth, Cate Blanchett is a major fall force.
I'm a huge Cate Blanchett fan. From the moment I saw her in 1998's Elizabeth, I was smitten. It stands, for me, as one of the great performances of the past 20 years. She lost the Oscar that year to Gwyneth Paltrow in Shakespeare in Love, but I've often thought Gwyneth should send the little golden guy to Cate and concede that there must've been some mistake. It didn’t stop there for Blanchett (it did pretty much stop for Paltrow). She followed with amazing turns in The Talented Mr. Ripley, An Ideal Husband, The Aviator, Babel and Notes On a Scandal. She won her first Oscar for her portrayal of Katherine Hepburn in The Aviator.
Now, she's got two major films on the way, including the sequel Elizabeth: The Golden Age (Universal), which will open wide on Oct. 12. Despite the return of director Shekhar Kapur, screenwriter Michael Hirst and Academy Award winners Cate Blanchett and Geoffrey Rush, the first review out of the Toronto Film Festival is a negative one. Todd McCarthy from Variety says:
Elizabeth: The Golden Age is a follow-up less golden than its 1998 predecessor. Without the pleasure of watching Cate Blanchett continue the role that launched her to stardom, there would be little to recommend this latest of many cinematic and television accounts of the celebrated monarch's life, which is melodramatic, narrowly concerned with portraying her human vulnerabilities, and, thanks to a constantly pounding musical score, bombastic. Commercial prospects look OK but less promising than what a first-rate film of this nature would command.
Here's a link to McCarthy's full review, and to the trailer for the movie. Based on the downbeat critique, I'm lowering my projections for this film just a bit. Still, I think the IMDb User review score should be at least 7.1 and $30 million domestic is likely. I expect 3 Top 5 points and 3 PTA points.
Blanchett's other role this fall is very daring. She is one of six actors who play Bob Dylan in Todd Haynes's quirky pseudo-biopic I'm Not There (MGM/Weinstein). Originally reviewed by Todd McCarthy at Telluride, it definitely sounds like an odd, but fascinating film. I'm Not There got a boost this weekend as Blanchett won Best Actress at the Venice Film Festival for her Dylan turn. How does Cate manage to pull this role off? Here's what McCarthy writes:
Scrawny, her eyes often concealed by large shades and topped by a curly mop identical to Dylan's at the time of "Don't Look Back," Blanchett is, appropriately enough, truly electrifying at first; she's uncannily got down the skittish movements, wary eyes, curt mumble and occasional flashes of brilliance, and comes far closer than anyone else to approximating the Dylan the public knows. As the performance goes on — it's by a fair distance the dominant turn in the picture, both in impact and duration — and the character becomes increasingly wigged out by drugs and paranoia, the reliance on mannerisms over psychological depth becomes more apparent. Still, Blanchett's casting and performance rep a daring coup, and she can now rightly claim to be the only thesp on Earth ever to have been asked to channel both Bob Dylan and Katharine Hepburn, and to have done so successfully.
The Weinsteins intend to platform I'm Not There starting on Nov. 21, and the Blanchett performance has a chance to drive a fantastic PTA run. I'm looking for an IMDb User review score of 7 with $6 million or so in box office and as many as 7 or 8 PTA points.
Atonement is officially an Oscar favorite.
In the next Fantasy Moguls flight (October-December), you'll have a shot at Atonement (Focus Features), set for a limited release on Dec. 7. If you're playing Ultimate Movie Moguls, where IMDb score and PTA points count, this is a must-have film. Director Joe Wright was successful with Pride & Prejudice, and now he's reteamed with star Keira Knightley on a film based on Ian McEwen's novel of the same name. At the moment, critics are unabashed in their praise. I first read Derek Elley's Variety review after he saw the movie in Venice, and thought it seemed a bit over the top. He glowingly writes:
Rarely has a book sprung so vividly to life, but also worked so enthrallingly in pure movie terms, as with Atonement, Brit helmer Joe Wright’s smart, dazzlingly upholstered adaptation of Ian McEwan’s celebrated 2001 novel. Period yarn, largely set in 1930s and '40s England, about an adolescent outburst of spite that destroys two lives and crumples a third, preserves much of the tome's metaphysical depth and all of its emotional power. And, as in Wright's Pride & Prejudice, Keira Knightley — echoed by co-thesp James McAvoy — proves every bit as magnetic as the divas of those classic mellers pic consciously references.
Now Jeffrey Wells from Hollywood Elsewhere has chimed in. After initially expressing some doubt about Elley's "cartwheels and somersaults" after seeing Atonement, Wells now agrees.
You can absolutely confirm and take to the bank all serious notions of Joe Wright's Atonement (Focus Features) being a top-ranked Best Picture contender. It's a shatteringly well-made, deeply felt, rich-aroma romance that will go all the way with (almost all) critics, Academy voters and public alike. Wright has totally pole-vaulted himself past the level of Pride & Prejudice (a well-made Jane Austen-er that I was only okay with) and taken costars Keira Knightley, James McAvoy and especially Vanessa Redgrave (a locked Best Supporting Actress contender) right along with him.”
Wow. This is heady stuff, so pass on Atonement at your own risk. Focus is the company that rolled out Brokeback Mountain in December 2005, so they are incredibly good at handling a platform release. At the moment, Atonement seems headed for at least an 8.5 IMDb User review score, as much as $35 million-$40 million domestic, possibly 2-3 Top 5 points and 10-12 PTA points.


I'm crazy about Juno as well! As a huge Arrested Development fan Jason Bateman and Michael Cera are compelling reasons enough. Hey, I only really wanted to see Superbad because of Michael Cera.
As a moderate fan of Alias, Jennifer Garner's inclusion is great too. It'd be interesting to see Garner and Bateman's chemistry after roles alongside each other in the Kingdom. P.S Jennifer Garner can act, she just isn't usually given the chance.
As an admirer of Ellen Page's work in Hard Candy, it's like the topping on the cake.
Ditto on the comment that this could be the next Little Miss Sunshine.
Posted by: annyonggob888 | September 10, 2007 at 12:07 AM
Wait, so Jeff Wells and Todd McCarthy are the bee's knees when it come to their opinions on "Elizabeth: The Golden Age," "I'm Not There" and "Atonement," but their unqualified raves about "The Assassination of Jesse James by the Coward Robert Ford" count for nothing? Both of them turned cartwheels over "Jesse James," but Kirk Honeycutt's pooh-poohing of the film is suddenly the only review that's going to influence public opinion?
Also, players should ignore a Venice award for Brad Pitt, but it's a positive sign in the case of Cate Blanchett? I'm confused, Mase.
Posted by: Banjo the Woodchuck | September 10, 2007 at 06:57 AM
Who gives a *beep* about THR? Emanuel Levy, Coming Soon, European Films and Variety have given it incredibly positive reviews.
Posted by: Jonathan | September 10, 2007 at 01:45 PM
Saw Juno today at the festival. As a Canadian I'm a little biased, but the whole audience was laughing like crazy and it's the first film I've seen here that had an extended standing ovation at the end... Again, Canadian director, Canadian stars, made up here too. My personal take? A little too cute, I missed the dark edge Thank You For Smoking had. But Ellen Page, who carries this whole movie on her slender little shoulders is as mesmerizing as she was in Hard Candy. I don't think it'll make huge money, but those who do watch it will consider it money well spent!
Posted by: Movie Cave | September 10, 2007 at 08:41 PM
You're basing Jesse James' potential on 1 negative review? C'mon steve, who's paying you for this negative buzz. Currently it's been hailed as one of the greatest films of the year. Very bias of Jesse James you are in this article Steve.
Posted by: tuan69 | September 11, 2007 at 03:32 AM
He is SO wrong about Jesse James. His ugly and unfair
bias against this movie
is clearly a result of his
unjustified personal bias
against Brad Pitt. I don't
want to start a debate about
that. A small minority
of people didn't allow
themselves to be
brutally brainwashed
by you-know-what, which
was the result of a tabloid
lie spun out of control
which would create an
ongoing misportrayal and villification which
tragically, the masses
would be easily manipulated
by. He clearly is part of
that bandwagon. His
entire perspective of this
guy is outrageously wrong and is based on a lie.
Unforunately, that will
affect the movie because
there will be that crowd
who wants this movie to
do poorly critically
and commercially out
of their baseless hatred
for Brad and anything
associated with him.
If people understood
the truth and the reality
about this wrongly destroyed
icon, he would be the most beloved and respected actor ever. This is a modern
masterpiece that was
wonderfully acted by
everybody involved. It is a not your typical western but more of a character study. He is clearly bitter about Brad receiving the best actor prize. Brad gives
a great, understated
performance but it will be probably be Casey Affleck who gets nominated for an Oscar, in the supporting category. He is the dark soul and center of this film. If Brad gets a Best Actor nomination it will probably be for The Curious Case of Benjamin Button, if thatmovie gets released this
year. I don't judge an actor or movie's value by the box office. His performance in Seven Years in Tibet was moving & touching, and underrated.
His award for Jesse James
was well-deserved, though
he probably won't get
the Oscar nom. The
stories about the
production problems were greatly exaggerated. They
were seeking to find the
best release date. A lot
of those problems were
from people within
the industry who jumped
on that bandwagon who
keep trying to sabotage
the success of Plan B.
Also there was a conflict
since Plan B transferred
to Paramount in the
middle of shooting. There
were 3 different versions
of this movie, all of them
good, and they were trying
to pick the best one.
Unforunately, they picked
the one I liked the least
for the Venice Film Festival. I hoping they
will pick the best version
for its theatrical release.
That version had less of
those cinematography shots,
more dialogue, and more
Mary-Louise Parker. I
am really hoping this
movie's release date
gets postponed again.
It would be suicidal
to release this movie
in the same month as
3:10 to Yuma and September
Dawn, 3 westerns all in
the same month. A genre
that has long faded in
its appeal for the masses.
Joseph-Gordon Levitt, Cillian Murphy, Don Cheadle,
and Daniel Day-Lewis are all getting strong buzz for Best Actor for the Oscars, according to my insiders from the Academy. Though things could dramatically change because it is still early. Cate Blanchett is bound to get nominated for
either The Golden Age
or I'm Not There. I thought
her performance in I'm
Not There was truly
brilliant and exceptional,
and probably the best of
her career so far. Keira
Knightley and Nicole Kidman
are also already receiving
the buzz for being potential
Best Actress nominees.
I highly recommend The Assassination of Jesse James by Robert Coward Ford, I'm Not There, There Will Be Blood, The Curious
Case of Benjamin Button,
and Sweeney Todd for those who appreciate quality filmaking.
Posted by: Jasmine | September 11, 2007 at 09:47 AM
I apologize for the
bad spacing. It
was not like that
when I typed the
message.
Posted by: Jasmine | September 11, 2007 at 09:49 AM
Wow. Thanks for the heads up on Juno. Page was absolutely amazing in Hard Candy and with the great cast with her I can't wait to see how it turns out.
Posted by: JackO | September 11, 2007 at 04:28 PM
Hi all,
Thanks for all the response.
For the record, I am a huge Brad Pitt fan and have and always have been. Fantastic in 12 Monkeys (an underrated film), Se7en, Fight Club, Snatch and Babel. He was also a producer on this year's excellent A Mighty Heart and an incredible doc a couple of years ago called God Grew Tired of Us: The Lost Boys of the Sudan.
Also, I could care less about who anybody is dating, is married to, has broken up with, etc.. I don't think that I've ever written on this site about any of that stuff with Pitt or anybody else. I love Brad's committment to social causes and the same goes for his wife.
My reaction to Jesse James is based not just on the one review (which I found quotable). It's based on other friends who have seen the movie (I haven't yet). People are using words like "numbing," esoteric, dull.
We've got to be careful about jumping to conclusions about people. If you knew me, you'd know it's ridiculous to say that I have a hatred for Brad Pitt.
As a theatre owner, this is not a movie that I am not pursuing for either of my locations. It may be great art (that's open to debate), but I don't believe that there's any $$$ in it. When I talk to distributors, I know if they've "got the goods." I don't get the sense that WB knows what to do with this movie.
It's a lot like last year's Children of Men. I walked out of a screening and was completely blown away. People the distributor didn't believe in the movie, it got a hamhanded release and deserved a much more careful and thoughtful release plan.
WB seems much, much higher on Brave One, Michael Clayton, August Rush and The Bucket List. Right or wrong, they don't seem to be giving Jesse James the same push.
Aweome analysis from Jasmine on all of the other upcoming movies. I agree with a lot of what she's written.
Mase
Posted by: Steve Mason | September 12, 2007 at 08:58 AM
One other thing. I'm not bitter about Brad Pitt winning Best Actor at Venice. It's just a head-scratcher. Everbody I know who has seen the movie thinks that Casey Affleck gives the awards-worthy performance.
Mase
Posted by: Steve Mason | September 12, 2007 at 09:02 AM
Do you have tracking numbers and predictions for this weekend? I was also wondering if you had any ideas on what the PTA race will look like.
Posted by: Tye Copeland | September 13, 2007 at 09:17 AM
Hey Mase,
Sense you were talking about how you were pursuing Jesse James for your theaters, I was wondering, how do you get movies into your theaters? Do you pay the distributors, or do the distributors pay you, or what? Just curious.
Posted by: J.I. | September 15, 2007 at 06:10 PM
Mason,
"Atonement" an Oscar frontrunner? What? Who tipped you off to that? I hope you found that nugget of information before you saw the trailer, because the trailer looks generically awful -- nothing like "Pride and Prejudice", in my mind. Of course there are huge differences, but from the trailer, there's nothing that looks different from every other wartime-set film about a long, lost love ever made.
Ease up on "Assassination of Jesse James". I haven't seen it yet, but it's getting the shaft from Warner Bros. Who's fault is that? Whatever nitwit thought it'd be a good idea to release it under the "Warner Bros." banner and not Warner Independent, where it should have been. It's an unknown director, but because of a huge cast, epic feel and an A-list star in Brad Pitt, of course, they got greedy. Hopefully that shouldn't surprise you. It just broke $1M and doesn't even look like $25M is much of an option the lack of P&A its receiving. Considering the technical achievements involved (from the director and D.P. Roger Deakins (who is sure to get an Oscar nom. for this one!)), this had huge potential at playing on the same market that is awaiting Terrence Malick's next (or "Days of Heaven" rereleasing on Criterion).
Posted by: friskytiger81 | October 16, 2007 at 03:45 PM