WEEKEND ESTIMATES: 'Saw IV' Takes Steeper-Than-Expected Sat. Plunge but Should Still Top $31M; 'Dan in Real Life' Surges to $4.7M Sat. and Estimated $12.07M for 3-Day; Lumet's 'Devil' w/$35,774 Weekend PTA!; Carter Doc Flops
by Steve Mason
(Please note: Saturday night, I posted a weekend projection of $14.1 million for Dan in Real Life. There was a mistake in my formula, and the actual projection should be $12.07 million. Sorry for the inconvenience. The information has been corrected below.)
SATURDAY NIGHT: The Saw franchise is alive and well, but Jigsaw may be showing his age. Saw IV (Lionsgate), which opened with a monstrous $14 million-plus on Friday, appears to have taken a bigger-than-expected Saturday drop. Whereas 2006's Saw III fell about 20 percent from its opening day, the newest gruesome installment tailed off by 30 percent day-over-day. The Saturday haul is still a healthy $10.01 million, but it's now unlikely that Saw IV will challenge the franchise's best-ever opening weekend ($33.6 million for Saw III).
The other new wide release, Dan in Real Life (Buena Vista), starring Golden Globe winner Steve Carell and Oscar winner Juliette Binoche, has proved to be a nice change of pace for moviegoers fatigued by depressing fare. Dan added $4.7 million on Saturday, a nice 14 percent bump from Friday, and I now anticipate that Peter Hedges's follow-up to Pieces of April will reach $12.07 million for a very solid opening weekend. It's very close for third place, but Sony vampire holdover 30 Days of Night should edge Disney's long-running The Game Plan, despite a likely Sunday matinee increase for the football comedy. Tyler Perry's Why Did I Get Married? (Lionsgate) will round out the weekend Top 5, climbing past $47 million domestic.
In the PTA race, Sidney Lumet's Before the Devil Knows You're Dead (Thinkfilm) will win easily with a three-day PTA of $35,774 culled from two New York City locations. After Dark's Wristcutter's: A Love Story is a distant second at $10,480. Meanwhile, new release Jimmy Carter: Man From Plains (Sony Classics) has met with low approval ratings. On just 7 screens, the Jonathan Demme-directed doc managed only $1,534, which bodes poorly for both expansion and Oscar contention.
EXCLUSIVE FANTASY MOGULS REVISED SATURDAY ESTIMATES
1. NEW Saw IV (Lionsgate) — $10.01 million, $3,145 PTA [$24.3 million cume]
2. NEW Dan in Real Life (Buena Vista) — $4.7 million, $2,448 PTA [$8.8 million cume]
3. The Game Plan (Buena Vista) — $2.87 million, $860 PTA [$75.5 million cume]
4. Tyler Perry's Why Did I Get Married? (Lionsgate) — $2.59 million, $1,366 PTA [$45.7 million cume]
5. 30 Days of Night (Sony) — $2.55 million, $895 PTA [$25.4 million cume]
6. Michael Clayton (Warner Bros.) — $2.18 million, $845 PTA [$27.4 million cume]
7. Gone Baby Gone (Miramax) — $1.61 million, $945 PTA [$10.2 million cume]
8. The Comebacks (Fox Atomic) — $1.47 million, $525 PTA [$9.2 million cume]
9. We Own the Night (Sony) — $1.41M- $587 PTA [$24.1 million cume]
10. Tim Burton's The Nightmare Before Christmas (Buena Vista) — $1.39 million, $2,447 PTA [$68.1 million cume]
11. Rendition (New Line) — $1.23 million, $548 PTA [$8.8 million cume]
12. The Heartbreak Kid (Dreamworks/Paramount) — $691,200, $345 PTA [$34.6 million cume]
13. Across the Universe (Sony) — $660,000, $685 PTA [$18.8 million cume]
14. Elizabeth: The Golden Age (Universal) — $648,000, $406 PTA [$13.5 million cume]
15. Darjeeling Limited (Fox Searchlight) — $638,450, $915 PTA [$5.5 million cume]
* Into the Wild (Paramount Vantage) — $612,500, $931 PTA [$8.4 million cume]
* NEW Bella (Roadside Attractions) — $466,200, $2,825 PTA [$886,200 cume]
* Lars & the Real Girl (MGM) — $350,000, $1,182 PTA [$1 million cume]
* Things We Lost in the Fire (Dreamworks/Paramount) — $288,200, $252 PTA [$2.6 million cume]
* Lust Caution (Focus) — $201,500, $1,409 PTA [$2.6 million cume]
* The Assassination of Jesse James by the Coward Robert Ford (Warner Bros.) — $162,500, $553 PTA [$2.7 million cume]
* Transformers (Dreamworks/Paramount) — $129,750, $530 PTA [$318.6 million cume]
* Control (MGM/Weinstein) — $28,898, $1,927 PTA [$171,195 cume]
* NEW Before the Devil Knows You're Dead (Thinkfilm) — $28,627, $14,314 PTA [$48,646 cume]
* NEW Mr. Untouchable (Magnolia) — $18,898, $756 PTA [$35,923 cume]
* Wristcutters: A Love Story (After Dark) — $16,250, $4,063 PTA [$90,363 cume]
* NEW Music Within (MGM) — $13,295, $782 PTA [$36,217 cume]
* Reservation Road (Focus) — $11,797, $302 PTA [$74,177 cume]
* NEW Jimmy Carter: Man From Plains (Sony Classics) — $4,644, $663 PTA [$7,392 cume]
* NEW Rails & Ties (Warner Bros.) — $3,978, $796 PTA [$7,186 cume]
* NEW Lynch (Independent) — $2,716, $2,716 PTA [$5,734 cume]
* Finishing the Game (IFC Films) — $3,609, $722 PTA [$43,980 cume]
* NEW Slipstream (Strand) — $2,404, $401 PTA [$4,198 cume]
* NEW How to Cook Your Life (IDP Films) — $2,357, $589 PTA [$4,389 cume]
EXCLUSIVE FANTASY MOGULS REVISED 3-DAY ESTIMATES
1. NEW Saw IV (Lionsgate) — $31.3 million, $9,839 PTA [$31.3 million cume]
2. NEW Dan in Real Life (Buena Vista) — $12.07 million, $7,386 PTA [$12.07 million cume]
3. 30 Days of Night (Sony) — $6.39 million, $2,723 PTA [$27 million cume]
4. The Game Plan (Buena Vista) — $6.21 million, $1,861 PTA [$77 million cume]
5. Tyler Perry's Why Did I Get Married? (Lionsgate) — $5.64 million, $2,975 PTA [$47.2 million cume]
6. Michael Clayton (Warner Bros.) — $5.13 million, $1,986 PTA [$28.8 million cume]
7. Gone Baby Gone (Miramax) — $4 million, $2,339 PTA [$11.4 million cume]
8. The Comebacks (Fox Atomic) — $3.46 million, $1,231 PTA [$10 million cume]
9. Tim Burton's The Nightmare Before Christmas (Buena Vista) — $3.41 million, $6,054 PTA [$69.1 million cume]
10. We Own the Night (Sony) — $3.37M- $1,403 PTA [$25 million cume]
11. Rendition (New Line) — $3.07 million, $1,367 PTA [$9.7 million cume]
12. The Heartbreak Kid (Dreamworks/Paramount) — $1.63 million, $818 PTA [$35 million cume]
13. Darjeeling Limited (Fox Searchlight) — $1.61 million, $2,319 PTA [$5.98 million cume]
14. Across the Universe (Sony) — $1.6 million, $1,666 PTA [$19.2 million cume]
15. Elizabeth: The Golden Age (Universal) — $1.52 million, $955 PTA [$13.9 million cume]
* Into the Wild (Paramount Vantage) — $1.5 million, $2,290 PTA [$8.8 million cume]
* NEW Bella (Roadside Attractions) — $1.22 million, $7,405 PTA [$1.22 million cume]
* Lars & the Real Girl (MGM) — $871,500, $2,944 PTA [$1.2 million cume]
* Things We Lost in the Fire (Dreamworks/Paramount) — $695,530, $609 PTA [$2.8 million cume]
* Lust Caution (Focus) — $462,475, $3,234 PTA [$2.8 million cume]
* The Assassination of Jesse James by the Coward Robert Ford (Warner Bros.) — $406,250, $1,382 PTA [$2.8 million cume]
* Transformers (Dreamworks/Paramount) — $299,468, $1,222 PTA [$318.727 million cume]
* Control (MGM/Weinstein) — $79,762, $5,317 PTA [$192,869 cume]
* NEW Before the Devil Knows You're Dead (Thinkfilm) — $71,548, $35,744 PTA [$71,548 cume]
* NEW Mr. Untouchable (Magnolia) — $49,151, $1,966 PTA [$49,151 cume]
* NEW Music Within (MGM) — $45,789, $2,693 PTA [$45,789 cume]
* Wristcutters: A Love Story (After Dark) — $41,921, $10,480 PTA [$102,714 cume]
* Reservation Road (Focus) — $30,682, $787 PTA [$82,435 cume]
* Finishing the Game (IFC Films) — $13,813, $2,763 PTA [$46,506 cume]
* NEW Jimmy Carter: Man From Plains (Sony Classics) — $10,736, $1,534 PTA [$10,736 cume]
* NEW Rails & Ties (Warner Bros.) — $10,169, $2,034 PTA [$10,169 cume]
* NEW Lynch (Independent) — $7,717, $7,717 PTA [$7,717 cume]
* NEW How to Cook Your Life (IDP Films) — $6,086, $1,522 PTA [$6,086 cume]
* NEW Slipstream (Strand) — $5,929, $988 PTA [$5,929 cume]
EXCLUSIVE FANTASY MOGULS EARLY SATURDAY PTA ESTIMATES
1. NEW Before the Devil Knows You're Dead (Thinkfilm) — 2 locations, $14,314 PTA
2. Wristcutters: A Love Story (After Dark) — 4 locations, $4,063 PTA
3. NEW Saw IV (Lionsgate) — 3,183 locations, $3,145 PTA
4. NEW Bella (Roadside Attractions) — 165 locations, $2,825 PTA
5. NEW Lynch (Independent) — 1 location, $2,716 PTA
6. Tim Burton's The Nightmare Before Christmas (Buena Vista) — 564 locations, $2,477 PTA
7. NEW Dan in Real Life (Buena Vista) — 1,921 locations, $2,448 PTA
8. Control (MGM/Weinstein) — 15 locations, $1,927 PTA
9. Lust, Caution (Focus) — 143 locations, $1,409 PTA
10. Tyler Perry's Why Did I Get Married (Lionsgate) — 1,897 locations, $1,366 PTA
EXCLUSIVE FANTASY MOGULS REVISED 3-DAY PTA ESTIMATES
1. NEW Before the Devil Knows You're Dead (Thinkfilm) — 2 locations, $35,744 PTA
2. Wristcutters: A Love Story (After Dark) — 4 locations, $10,480 PTA
3. NEW Saw IV (Lionsgate) — 3,183 locations, $9,839 PTA
4. NEW Lynch (Independent) — 1 location, $7,717 PTA
5. NEW Bella (Roadside Attractions) — 165 locations, $7,405 PTA
6. NEW Dan in Real Life (Buena Vista) — 1,921 locations, $6,284 PTA
7. Tim Burton's The Nightmare Before Christmas (Buena Vista) — 564 locations, $6,054 PTA
8. Control (MGM/Weinstein) — 15 locations, $5,317 PTA
9. Lust, Caution (Focus) — 143 locations, $3,234 PTA
10. Tyler Perry's Why Did I Get Married (Lionsgate) — 1,897 locations, $2,975 PTA
FRIDAY NIGHT: Despite tracking that suggested a certain "Jigsaw fatigue," Saw IV (Lionsgate) has opened to an estimated $14 million Friday, which should carry it to within striking distance of the biggest opening weekend of the franchise.
2004's original Saw was a surprise hit with an $18.2 million opening weekend, en route to $55.1 million domestic. After that, Lionsgate has released an installment the weekend prior to Halloween each year. Saw II opened with $31.7 million ($87 million cume) and last year's Saw III grabbed $33.6 million in its opening three-day ($80.2 million cume). Saw IV should bank $33.3 million or so by Monday morning, but it won't be a surprise to see it top the opening weekend performance of Saw III.
Dan in Real Life (Buena Vista), starring Steve Carell and Juliette Binoche, has beaten industry expectations with a $3.8 million Friday and a likely $11.9 million opening weekend. In a fall of dour Hollywood offerings, Dan, from the director of Pieces of April, Peter Hedges, is a crowd-pleaser that could hold up well in coming weeks.
It appears that Sony's vampire pic 30 Days of Night has fallen hard. After a $2 million Friday, third for the day, its probable $5.9 million weekend will represent a 63 percent drop. The Game Plan (Buena Vista), starring Dwayne "The Rock" Johnson keeps on rolling. The family comedy was No. 4 on Friday with an estimated $2 million, but it will be third for the weekend with $6.2 million or so and a new cume of over $76 million. Tyler Perry's Why Did I Get Married (Lionsgate) was fifth for the day with $1.65 million and its $5.8 million weekend will likely round out the weekend Top 5.
Sidney Lumet's Before the Devil Knows You're Dead (Thinkfilm), featuring Oscar-caliber performances from Philip Seymour Hoffman and Ethan Hawke, has opened huge at two locations. Its Friday PTA of $10,655 should translate to a three-day per-theatre average of about $38,000.
Bella, a new release from IDP directed by Alejandro Gomez Monteverde, has opened surprisingly strong at 165 locations. The 2006 winner of the Toronto International Film Festival People's Choice Award topped $2,500 per on Friday, and it'll finish the weekend with an estimated $1.36 million and a three-day PTA of $8,300.
The news was not as good for several other new titles. Rails & Ties (Warner Bros.), directed by Alison Eastwood and starring Marcia Gay Harden and Kevin Bacon, managed only a $605 PTA at five locations on Friday, which doesn't bode well for expansion. Meanwhile, Jonathan Demme's Jimmy Carter: Man From Plains (Sony Classics) proves that Carter is just as unpopular now as he was in the late 1970s when the U.S. was gripped by "stagflation." This doc is a non-starter with a $324 PTA at seven locations on Friday.
EXCLUSIVE FANTASY MOGULS EARLY FRIDAY ESTIMATES
1. NEW Saw IV (Lionsgate) — $14 million, $4,398 PTA [$14 million cume]
2. NEW Dan in Real Life (Buena Vista) — $3.8 million, $1,978 PTA [$3.8 million cume]
3. 30 Days of Night (Sony) — $2 million, $700 PTA [$21.5 million cume]
4. The Game Plan (Buena Vista) — $1.8 million, $539 PTA [$72.1 million cume]
5. Tyler Perry's Why Did I Get Married? (Lionsgate) — $1.65 million, $870 PTA [$42.6 million cume]
6. Michael Clayton (Warner Bros.) — $1.46 million, $566 PTA [$24.6 million cume]
7. Gone Baby Gone (Miramax) — $1.2 million, $701 PTA [$8.1 million cume]
8. The Comebacks (Fox Atomic) — $1.18 million, $423 PTA [$7.4 million cume]
9. We Own the Night (Sony) — $985,000- $410 PTA [$22.2 million cume]
10. Tim Burton's The Nightmare Before Christmas (Buena Vista) — $935,000, $1,658 PTA [$66.3 million cume]
11. Rendition (New Line) — $720,000, $320 PTA [$5.8 million cume]
12. The Heartbreak Kid (Dreamworks/Paramount) — $600,000, $300 PTA [$33.6 million cume]
13. Across the Universe (Sony) — $530,000, $550 PTA [$17.9 million cume]
14. Elizabeth: The Golden Age (Universal) — $485,000, $304 PTA [$12.5 million cume]
15. Into the Wild (Paramount Vantage) — $475,000, $722 PTA [$7.6 million cume]
* Darjeeling Limited (Fox Searchlight) — $465,000, $666 PTA [$4.7 million cume]
* NEW Bella (IDP Films) — $415,000, $2,506 PTA [$415,000 cume]
* Lars & the Real Girl (MGM) — $215,000, $726 PTA [$595,728 cume]
* Things We Lost in the Fire (Dreamworks/Paramount) — $200,000, $175 PTA [$2.1 million cume]
* The Assassination of Jesse James by the Coward Robert Ford (Warner Bros.) — $130,000, $442 PTA [$2.5 million cume]
* Lust Caution (Focus) — $123,000, $860 PTA [$2.4 million cume]
* Transformers (Dreamworks/Paramount) — $75,000, $306 PTA [$318.5 million cume]
* NEW Music Within (MGM) — $23,749, $1,397 PTA [$23,749 cume]
* NEW Before the Devil Knows You're Dead (Thinkfilm) — $21,310, $10,655 PTA [$21,310 cume]
* Control (MGM/Weinstein) — $20,647, $1,376 PTA [$134.000 cume]
* NEW Mr. Untouchable (Magnolia) — $16,125, $645 PTA [$16,125 cume]
* Wristcutters: A Love Story (After Dark) — $13,320, $3,330 PTA [$75,372 cume]
* Reservation Road (Focus) — $10,628, $273 PTA [$62,381 cume]
* NEW Rails & Ties (Warner Bros.) — $3,025, $605 PTA [$3,025 cume]
* NEW Lynch (Independent) — $2,647, $2,647 PTA [$2,647 cume]
* NEW Jimmy Carter: Man From Plains (Sony Classics) — $2,268, $324 PTA [$2,268 cume]
* NEW How to Cook Your Life (IDP Films) — $1,920, $490 PTA [$1,920 cume]
* NEW Slipstream (Strand) — $1,506, $251 PTA [$1,506 cume]
EXCLUSIVE FANTASY MOGULS EARLY 3-DAY ESTIMATES
1. NEW Saw IV (Lionsgate) — $33.3 million, $10,462 PTA [$33.3 million cume]
2. NEW Dan in Real Life (Buena Vista)) — $11.9 million, $6,195 PTA [$11.9 million cume]
3. The Game Plan (Buena Vista) — $6.2 million, $1,855 PTA [$76.5 million cume]
4. 30 Days of Night (Sony) — $5.9 million, $2,064 PTA [$25.4 million cume]
5. Tyler Perry's Why Did I Get Married? (Lionsgate) — $5.8 million, $3,057 PTA [$46.7 million cume]
6. Michael Clayton (Warner Bros.) — $4.53 million, $1,754 PTA [$27.7 million cume]
7. Gone Baby Gone (Miramax) — $3.99 million, $2,333 PTA [$10.9 million cume]
8. The Comebacks (Fox Atomic) — $3.62 million, $1,290 PTA [$9.9 million cume]
9. Tim Burton's The Nightmare Before Christmas (Buena Vista) — $3.55 million, $6,300 PTA [$68.9 million cume]
10. We Own the Night (Sony) — $3.15M- $1,312 PTA [$24.3 million cume]
11. Rendition (New Line) — $2.44 million, $1,085 PTA [$7.5 million cume]
12. The Heartbreak Kid (Dreamworks/Paramount) — $1.9 million, $949 PTA [$34.9 million cume]
13. Across the Universe (Sony) — $1.64 million, $1,704 PTA [$19 million cume]
14. Into the Wild (Paramount Vantage) — $1.58 million, $2,404 PTA [$8.7 million cume]
15. Elizabeth: The Golden Age (Universal) — $1.57 million, $988 PTA [$13.6 million cume]
* Darjeeling Limited (Fox Searchlight) — $1.44 million, 2,065 PTA [$5.6 million cume]
* NEW Bella (IDP Films) — $1.36 million, $8,300 PTA [$1.36 million cume]
* Lars & the Real Girl (MGM) — $739,600, $2,499 PTA [$1.1 million cume]
* Things We Lost in the Fire (Dreamworks/Paramount) — $710,000, $622 PTA [$2.6 million cume]
* Lust Caution (Focus) — $436,650, $3,053 PTA [$2.7 million cume]
* The Assassination of Jesse James by the Coward Robert Ford (Warner Bros.) — $422,500, $1,437 PTA [$2.7 million cume]
* Transformers (Dreamworks/Paramount) — $285,000, $1,163 PTA [$318.7 million cume]
* NEW Music Within (MGM) — $80,747, $4,750 PTA [$80,747 cume]
* NEW Before the Devil Knows You're Dead (Thinkfilm) — $76,716, $38,358 PTA [$76,716 cume]
* Control (MGM/Weinstein) — $73,296, $4,886 PTA [$186,683 cume]
* NEW Mr. Untouchable (Magnolia) — $54,825, $2,193 PTA [$54,825 cume]
* Wristcutters: A Love Story (After Dark) — $43,956, $10,989 PTA [$106,000 cume]
* Reservation Road (Focus) — $35,390, $907 PTA [$87,143 cume]
* NEW Rails & Ties (Warner Bros.) — $10,588, $2,118 PTA [$10,588 cume]
* NEW Lynch (Independent) — $8,470, $8,470 PTA [$8,470 cume]
* NEW Jimmy Carter: Man From Plains (Sony Classics) — $7,938, $1,134 PTA [$7,938 cume]
* NEW How to Cook Your Life (IDP Films) — $6,720, $1,680 PTA [$6,720 cume]
* NEW Slipstream (Strand) — $5,721, $879 PTA [$5,271 cume]
EXCLUSIVE FANTASY MOGULS EARLY FRIDAY PTA ESTIMATES
1. NEW Before the Devil Knows You're Dead (Thinkfilm) — 2 locations, $10,655 PTA
2. NEW Saw IV (Lionsgate) — 3,183 locations, $4,398 PTA
3. Wristcutters: A Love Story (After Dark) — 4 locations, $3,330 PTA
4. NEW Lynch (Independent) — 1 location, $2,647 PTA
5. NEW Bella (IDP Films) — 165 locations, $2,506 PTA
6. NEW Dan in Real Life (Buena Vista) — 1,921 locations, $1,978 PTA
7. Tim Burton's The Nightmare Before Christmas (Buena Vista) — 564 locations, $1,658 PTA
8. Finishing the Game (IFC Films) — 5 locations, $1,537 PTA
9. NEW Music Within (MGM) — 17 locations, $1,397 PTA
10. Control (MGM/Weinstein) — 15 locations, $1,376 PTA
EXCLUSIVE FANTASY MOGULS EARLY 3-DAY PTA ESTIMATES
1. NEW Before the Devil Knows You're Dead (Thinkfilm) — 2 locations, $38,358 PTA
2. Wristcutters: A Love Story (After Dark) — 4 locations, $10,989 PTA
3. NEW Saw IV (Lionsgate) — 3,183 locations, $10,462 PTA
4. NEW Lynch (Independent) — 1 location, $8,470 PTA
5. NEW Bella (IDP Films) — 165 locations, $8,300 PTA
6. Tim Burton's The Nightmare Before Christmas (Buena Vista) — 564 locations, $6,300 PTA
7. NEW Dan in Real Life (Buena Vista) — 1,921 locations, $6,195 PTA
8. Finishing the Game (IFC Films) — 5 locations, $5,072 PTA
9. Control (MGM/Weinstein) — 15 locations, $4,886 PTA
10. NEW Music Within (MGM) — 17 locations, $4,750 PTA
Another top 3 finish for The Game Plan, absolutely amazing. I bet Buena Vista is really wishing that The Bee Movie didnt come out for another couple of weeks.
Posted by: Tye Copeland | October 27, 2007 at 12:20 AM
Wow, when a Ralph Nader biopic can kick the holy hell out of a Jimmy Carter biopic, you start to wonder if a sea monkey might've won the presidential election of 1980. Or a doorknob. Or Al Gore. I remain, as always... Nico.
Posted by: Nicodemus the Mystified | October 27, 2007 at 01:12 AM
when did 'an unreasonable man' release??
Posted by: ashkul | October 27, 2007 at 06:41 PM
'An Unreasonable Man' debuted at a single NYC location in late January (this year). It expanded to, I think, ten or twelve major markets before the conclusion of its run three or four months later, having nailed some pretty decent PTA in its opening two weeks.
I remain, as always...
Nico.
Posted by: Nicodemus the Calculor | October 27, 2007 at 06:51 PM
So you're expecting Dan in Real Life to increase again on Sunday? You probably mean $12.1m, although I think the actual will be closer to $11.5m.
Posted by: xiayun | October 28, 2007 at 01:13 AM
Not to harsh on your estimates, Steve, but according to your numbers, Dan in Real Life will make more on Sunday than it made both on Friday ($4.2) and on Saturday ($4.7) and there's absolutely no historic proof of this being possible or probable.
Posted by: Edward Douglas | October 28, 2007 at 05:33 AM
Hi Edward,
Thanks for pointing this out. I had the wrong formula plugged in. I've corrected above.
For those of you who don't know, Edward writes excellent box office anaylsis as the Weekend Warrior on ComingSoon.net.
Mase
Posted by: Steve Mason | October 28, 2007 at 11:59 AM
The performance of Bella is the big story of the weekend. When Into the Woods was on a comparable number of screens, it only averaged $6000 compared to the $8000 of Bella.
Posted by: leo | October 28, 2007 at 12:30 PM
I was kind of suprised about how well Saw IV and Dan in Real Life did.
Posted by: J.I. | October 28, 2007 at 01:35 PM
I'm not surprised at all how well Saw IV and Dan In Real Life did.
The Saw franchise does pretty well everytime it comes out.
I've heard nothing but great things about Dan In Real Life. Plus, Steve Carell is a major box office pull.
Posted by: lillylovelost | October 28, 2007 at 02:38 PM
I knew it. One can never underestimate the power of the crappy horror movie. No matter what level of crappyness, the horror junkies will flock to it.
Posted by: mooreland | October 28, 2007 at 06:22 PM
Yeah, mooreland, look how many people flocked to Captivity and The Hitcher. They'll rush off to watch any crap.
Posted by: Rob | October 29, 2007 at 05:57 PM
Thanks for the shout-out, Steve... I have to pay you back in my column soon cause your Friday estimates have been great for those of us who can't always hang around until others post their estimates later in the day, and I generally love your tracking updates, too.
As far as Bella goes, I think a lot of it comes down to the Mexican community in the United States and the presence of a hot soap star. The movie itself is nothing special in my opinion and I don't think it will sustain that sort of business beyond this weekend.
Posted by: Edward Douglas | October 29, 2007 at 06:43 PM