EARLY VALENTINE'S DAY ESTIMATES: 'Step Up' and 'Jumper' in a Virtual Dead Deat; 'Gold' No. 3; 'Definitely, Maybe' Soft at $2.8M; 'Spiderwick' w/$2.2M and Waiting for Weekend Surge in Family Biz!
by Steve Mason
THURSDAY NIGHT: Step Up 2 the Streets (Disney) appears to have edged Fox's big budget Jumper on Thursday, although technically, it's a bit too close to call the race definitively. The urban dance sequel has averaged an estimated $2,500 per location on its opening day for what looks to be a $6.18 million total. The big-budget, sci-fi/adventure flick starring Hayden Christensen and Samuel L. Jackson meanwhile has grabbed an estimated $6.03 million Valentine's Thursday for a softer $1,775 or so per screen.
The unusual Valentine's Day kickoff to a 5-day weekend that includes President's Day has provided a perfect opportunity for Fool's Gold (Warner Bros.) to jump-start its second week as the Matthew McConaughey/Kate Hudson romantic comedy/action hybrid delivered another $3.42 million, good enough for a third-place finish. Gold's seven-day total is just shy of $30 million.
Two new releases occupy the No. 4 and No. 5 spots. The well-reviewed Ryan Reynolds romantic comedy Definitely, Maybe (Universal) has gotten off to a disappointing start with an estimated $2.78 million, or $1,276 per location. Paramount's fantasy film The Spiderwick Chronicles rounds out the Top 5 with $2.21 million or so. With an expected surge in family business Saturday, Sunday and Monday, Spiderwick should finish no worse than third in the competitive five-day frame.
EXCLUSIVE FANTASY MOGULS EARLY VALENTINE'S DAY ESTIMATES
1. Step Up 2 the Streets (Disney) — $6.18 million, $2,500 PTA, $6.18 million cume
2. Jumper (20th Century Fox) — $6.03 million, $1,775 PTA, $6.03 million cume
3. Fool's Gold (Warner Bros.) — $3.42 million, $1,095 PTA, $28.8 million cume
4. Definitely, Maybe (Universal) — $2.78 million, $1,265 PTA, $2.78 million cume
5. The Spiderwick Chronicles (Paramount) — $2.21 million, $575 PTA, $2.21 million cume
6. Welcome Back Roscoe Jenkins (Universal) — $1.9 million, $798 PTA, $20.1 million cume
7. Juno (Fox Searchlight) — $840,000, $451 PTA, $119.5 million cume
8. The Bucket List (Warner Bros.) — $785,000, $340 PTA, $76.9 million cume
9. The Eye (Lionsgate) — $745,000, $350 PTA, $23.1 million cume
10. 27 Dresses (20th Century Fox) — $665,000, $348 PTA, $66.8 million cume
11. Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour (Disney) — $525,000, $766 PTA, $55.1 million cume
12. There Will Be Blood (Paramount Vantage) — $365,000, $259 PTA, $27.9 million cume
While I'm here, great numbers for Step Up 2, about expected for Jumper. Jumper should still win the weekend though. Bit disappointing for Definitely, Maybe-I woulda thought it was a better Valentine's day flick than Step Up 2. Very poor for Spiderwick even though it should have a big weekend bump-considering its price on FM, the hype that went with it & the fact that it had the INDINANA JONES 4 TRAILER attached to it.
Posted by: annyonggob888 | February 15, 2008 at 02:15 AM
Mase, Saw Spiderwick last night blown up on imax downtown Toronto. About 40 people in a theatre that holds close to a thousand. This movie was what I was hoping for when I went to Golden Compass, a family movie that felt magical, moved at break neck speed, and had me saying wow about every ten minutes. Not only that, it surprised me completely in two places in a "wow that's cool" way. The James Horner score, maybe his best since Titanic sure didn't hurt. This is the first movie I've seen in three weeks that had me falling in love with make believe and I'm telling everybody I know they have to see it. Fingers crossed, it finds the huge audience it deserves.
Posted by: moviecave | February 15, 2008 at 05:51 AM
Thursday was the only day that "Definitely, Maybe" had a shot at winning and it took 4th place behind "Spiderwick" - a kids movie that barely had anyone go because of a school night.
I'll just say that it doesn't look for "Definitely, Not So Much". I really would be a little surprised if it finished in the top 5. I'm thinking "Roscoe Jenkins" might come back home for one more week.
Posted by: friskytiger81 | February 15, 2008 at 10:46 AM
The Indiana Jones trailer is attached to every new release this weekend. Just fyi.
Posted by: BanksIsDaFuture | February 15, 2008 at 03:43 PM