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Advice & Analysis: Reviews

May 23, 2008

WEEKEND ESTIMATES: 'IJ4' Wraps 3-Day with $100.5M, 4-Day with a Likely $126.3M and 5-Day with a Probable $151.3M!

by Steve Mason

SUNDAY 9:00 p.m. (Pacific): Indiana Jones and the Kingdom of the Crystal Skull will likely be the all-time No. 2 Memorial Day opening and the all-time No. 5 five-day opening in movie history by Monday night. IJ4 dipped an estimated 12 percent from Saturday's robust $37 million for a a very solid $32.56 million Sunday for a traditional three-day of $100.56 million. I am projecting a 21 percent drop on Memorial Day for a probable $21.72 million. That will push the first Indiana Jones movie in 19 years to $126.28 million for the long weekend. As Memorial Day openings go, Harrison Ford and his fedora trail only Johnny Depp and his three-cornered captain's hat.

ALL-TIME TOP 5 MEMORIAL DAY OPENINGS
1. Pirates of the Caribbean: At World's End — $139.8 million
2. Indiana Jones and the Kingdom of the Crystal Skull — $125.6 million (Estimated)
3. X-Men: The Last Stand — $122.9 million
4. The Lost World: Jurassic Park — $90.1 million
5. The Day After Tomorrow — $85.8 million

Although IJ4 has failed to challenge George Lucas's Star Wars: Episode III — Revenge of the Sith for best five-day opening ever, its projected $151.32 million is still impressive in historical terms:

ALL-TIME TOP TEN 5-DAY PERFORMANCES
1. Star Wars: Episode III — Revenge of the Sith — $172.8 million
2. Pirates of the Caribbean: Dead Man's Chest — $169.5 million
3. Spider-Man 3 — $169.4 million
4. Spider-Man 2 — $152.4 million
5. Indiana Jones and the Kingdom of The Crystal Skull — $151.32 million (Estimated)
6. Pirates of the Caribbean: At World's End — $147.5 million
7. Harry Potter and the Order of the Phoenix — $139.7 million
8. The Matrix Reloaded — $139.3 million
9. Shrek the Third — $137.7 million
10. Spider-Man — $135.8 million

Amazingly, Kingdom of the Crystal Skull is the first $100 million three-day opening for Steven Spielberg in his career as a director. IJ4 will pass $150 million in five days, the fastest that any movie on Spielberg's remarkable resume has reached that benchmark. It took 11 days for War of the Worlds, 14 days for The Lost World and 16 days for the original Jurassic Park to get there.

The second weekend in release for The Chronicles of Narnia: Prince Caspian (Disney) is a major disappointment. The family film has failed to get any real traction in the marketplace and, after a $7.49 million Sunday, it will likely wrap up the long holiday weekend with a four-day of $28.82 million. Its 11-day cume is just $96.86 million, compared to the $117.82 million posted by The Lion, the Witch and the Wardrobe had posted at the same point in its release. That's down 18 percent for Prince Caspian, which has a reported budget of $200 million. This is the second of a proposed seven-film Narnia franchisem with The Voyage of the Dawn Treader already in production. Philip Anschutz, the reclusive Christian billionaire behind Walden Media, must be getting a little uneasy.

Marvel's self-produced, self-financed Iron Man is showing no signs of slowing down. The Jon Favreau-directed superhero pic added another $6.84 million on Sunday, and it will soar to a $25.08 million four-day. By Monday night, Iron Man (Paramount) will have a new domestic cume of $257.25 million or so. It is the all-time No. 4 grossing live-action superhero film, trailing only the three Spider-Man movies.

With two of the top three grossing films over the long holiday, Paramount will have accounted for 72 percent of the $208.87 million total box office scored by the Top 10. Last year, Paramount reached $1 billion in domestic box office on or about July 9, which was the fastest that any studio has reached the mark. This year the distributor could reach the $1 billion mark by June 15, the end of Kung Fu Panda's second weekend.

IJ4 will post the best per-theatre average for the weekend with a staggering $29,644 PTA. The second-best per-theatre is 2007 Cannes Film Festival Best Screenplay winner The Edge of Heaven (Strand), which is enjoying a strong $17,076 four-day PTA at The Film Forum in New York. The Children of Huang Shi (Sony Classics), starring Jonathan Rhys Meyers, Radha Mitchell and Chow Yun-Fat, opened on seven screens and will likely post the No. 3 PTA of more than $14,000, with First Look's War, Inc., starring John Cusack, next with a better than $13,000 PTA at two locations.

Finally, schlock master Uwe Boll has unleashed another ridiculous bomb, although his movies seem to be starting on fewer and fewer screens. The German "auteur" who gave the world Bloodrayne, secured only 13 screens for his new movie Postal (Event Films), and its four-day PTA will likely be less than $400.

EXCLUSIVE FANTASY MOGULS EARLY SUNDAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $32.56 million, $7,643 PTA, $125.6 million cume
2. The Chronicles of Narnia: Prince Caspian (Disney) — $7.49 million, $1,908 PTA, $91.09 million cume
3. Iron Man (Paramount) — $6.84 million, $1,749 PTA, $252.11 million cume
4. What Happens in Vegas (Fox) — $2.67 million, $839 PTA, $54.09 million cume
5. Speed Racer (Warner Bros.) — $1.34 million, $432 PTA, $36.18 million cume
6. Made of Honor (Sony) — $1.09 million, $458 PTA, $39.02 million cume
7. Baby Mama (Universal) — $1.02 million, $477 PTA, $52.06 million cume
8. Forgetting Sarah Marshall (Universal) — $650,000, $606 PTA, $58.29 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $335,000, $447 PTA, $35.96 million cume
10. The Visitor (Overture) — $230,000, $1,133 PTA, $4.3 million cume’
11. Then She Found Me (Thinkfilm) — $170,000, $1,133 PTA, $2.18 million cume
12. The Forbidden Kingdom (Lionsgate) — $135,000, $277 PTA, $51.18 million cume

EXCLUSIVE FANTASY MOGULS REVISED 3-DAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $100.56 million, $23,606 PTA, $125.6 million cume
2.
The Chronicles of Narnia: Prince Caspian (Disney) — $23.04 million, $5,866 PTA, $91.09 million cume
3. Iron Man (Paramount) — $19.95 million, $5,096 PTA, $252.11 million cume    
4. What Happens in Vegas (20th Century Fox) — $8.84 million, $2,776 PTA, $54.09 million cume
5. Speed Racer (Warner Bros.) — $3.96 million, $1,275 PTA, $36.18 million cume
6. Made of Honor (Sony) — $3.36 million, $1,406 PTA, $38.02 million cume
7. Baby Mama (Universal) — $3.25 million, $1,514 PTA, $52.06 million cume
8. Forgetting Sarah Marshall (Universal) — $1.77 million, $1,651 PTA, $58.29 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $970,000, $1,293 PTA, $35.96 million cume
10. The Visitor (Overture) — $716,000, $2,652 PTA, $4.3 million cume
11. Then She Found Me (Thinkfilm) — $525,000, $3,500 PTA, $2.18 million cume
12. The Forbidden Kingdom (Lionsgate) — $385,000, $791 PTA, $51.18 million cume

EXCLUSIVE FANTASY MOGULS REVISED 4-DAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $126.28 million, $29,644 PTA, $151.32 million cume
2.
The Chronicles of Narnia: Prince Caspian (Disney) — $28.82 million, $7,336 PTA, $96.86 million cume
3. Iron Man (Paramount) — $25.08 million, $6,408 PTA, $257.25 million cume
4. What Happens in Vegas (20th Century Fox) — $10.93 million, $3,430 PTA, $56.17 million cume
5. Speed Racer (Warner Bros.) — $5.03 million, $1,617 PTA, $37.24 million cume
6. Made of Honor (Sony) — $4.23 million, $1,768 PTA, $39.89 million cume
7. Baby Mama (Universal) — $4.07 million, $1,896 PTA, $52.88 million cume
8. Forgetting Sarah Marshall (Universal) — $2.28 million, $2,130 PTA, $58.81 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $1.22 million, $1,637 PTA, $36.22 million cume
10. The Visitor (Overture) — $895,400, $3,316 PTA, $4.48 million cume
11. Then She Found Me (Thinkfilm) — $661,000, $4,407 PTA, $2.31 million cume
12. The Forbidden Kingdom (Lionsgate) — $475,450, $976 PTA, $51.27 million cume

SUNDAY 12:00 p.m. (Pacific): Paramount is reporting a four-day (Thursday-thru-Sunday) of $126 million for Indiana Jones and the Kingdom of the Crystal Skull based on a Sunday drop of 10 percent. That would mean a $33 million Sunday. I still believe that is possible for the movie to hold more strongly with as little as a 4 percent dip possible. That would give IJ4 a $35.2 million Sunday, which would translate to an even better $128.56 million four-day. I have been told that the studio is penciling in $25 million for Monday for a $152 million five-day. I am plugging in a 19 percent drop from my Sunday number for a $157.33 million cume.

Time will tell, but I will push out early Sunday data the moment I receive it.

SUNDAY 8:00 a.m. (Pacific): Poring through the numbers and working the phones this morning has led me to revise the numbers I released Saturday night. In addition to playing huge with family audiences on Saturday, there was a huge boost in teen business on Saturday night, as Indiana Jones and the Kingdom of the Crystal Skull (Paramount) surged 19 percent. That improves IJ4's Saturday take to an estimated $38.69 million.

Studio sources tell me that, although teens did not come out in the hoped-for numbers on Steven Spielberg's latest blockbuster on Thursday, that audience was still looking for a movie to see this weekend. After all, how many times can the Under 25s see Paramount's other May tentpole movie Iron Man. With a $35.52 million Sunday, the new Indiana Jones movie will finish with an excellent $103.3 million for the traditional three-day weekend. With a 19 percent drop on Monday, Kingdom of the Crystal Skull could reach $132.29 million for the official four-day Memorial Day weekend, leaving it about $7 million shy of the record for the frame set by Pirates of the Caribbean: At World's End last May. When the $25 million Thursday is added, IJ4 will have registered $157.33 million by Tuesday morning, probably the all-time fourth-best five-day performance in movie history.

Please note that when Paramount reports numbers on Sunday, they may very well come in a bit lower than my numbers. They will likely be a bit more conservative and are probably planning to come in with higher actuals.

Saturday night also proved stronger for The Chronicles of Narnia: Prince Caspian (Disney) and Iron Man. Prince Caspian appears to have fallen just shy of $9 million, and it will likely finish with a $23.26 million three-day and a much-improved four-day of $30 million. That should give the Walden Media sequel a new cume of $98.15 million. Meanwhile, the Marvel Comics-produced Iron Man seized another $7.72 million and a revised three-day projection of $20 million.Tony Stark and his alter ego will probably top $26 million for the four-day, pushing to a new cume of $258.21 million.

On an interesting side note, Paramount is enjoying a spectacular weekend. With two of the Top 3 movies, the studio is set to rack up about $160.7 million of the $221.75 million or so earned by the Top 12 grossing films. That means that Paramount generated an astounding 72 percent of the total Memorial Day weekend box office. The Melrose Avenue gang has now generated an estimated $530 billion, and, with Kung Fu Panda and Mike Myers's The Love Guru both due in June, the distributor will top $1 billion in domestic sales for the year well before the 4th of July.

EXCLUSIVE FANTASY MOGULS REVISED SATURDAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $36.89 million, $8,660 PTA, $92.93 million cume
2. The Chronicles of Narnia: Prince Caspian (Disney) — $8.94 millions, $2,276 PTA, $83.61 million cume
3. Iron Man (Paramount) — $7.72 millions, $1,972 PTA, $245.21 million cume
4. What Happens in Vegas (Fox) — $3.3 millions, $1,037 PTA, $51.42 million cume
5. Speed Racer (Warner Bros.) — $1.67 millions, $537 PTA, $34.9 million cume
6. Made of Honor (Sony) — $1.26 millions, $527 PTA, $37.94 million cume
7. Baby Mama (Universal) — $1.25 millions, $583 PTA, $51.04 million cume
8. Forgetting Sarah Marshall (Universal) — $623,700, $582 PTA, $57.64 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $348,000, $464 PTA, $35.63 million cume
10. The Visitor (Overture) — $320,250, $1,186 PTA, $4.08 million cume
11. Then She Found Me (Thinkfilm) — $214,500, $1,430 PTA, $2 million cume
12. The Forbidden Kingdom (Lionsgate) — $170,100, $349 PTA, $51.07 million cume
 

EXCLUSIVE FANTASY MOGULS REVISED 3-DAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $103.52 millions, $24,300 PTA, $128.56 million cume
2. The Chronicles of Narnia: Prince Caspian (Disney) — $23.26 millions, $5,920 PTA, $91.3 million cume
3. Iron Man (Paramount) — $20.07 millions, $5,127 PTA, $252.24 million cume    
4. What Happens in Vegas (20th Century Fox) — $9.09 millions, $2,852 PTA, $54.33 million cume
5. Speed Racer (Warner Bros.) — $4.09 millions, $1,317 PTA, $36.31 million cume
6. Made of Honor (Sony) — $3.43 millions, $1,435 PTA, $39.09 million cume
7. Baby Mama (Universal) — $3.36 millions, $1,563 PTA, $52.17 million cume
8. Forgetting Sarah Marshall (Universal) — $1.68 millions, $1,573 PTA, $58.21 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $947,720, $1,264 PTA, $35.94 million cume
10. The Visitor (Overture) — $786,678, $2,914 PTA, $4.37 million cume
11. Then She Found Me (Thinkfilm) — $539,695, $3,598 PTA, $2.19 million cume
12. The Forbidden Kingdom (Lionsgate) — $414,582, $851 PTA, $51.21 million cume
 

EXCLUSIVE FANTASY MOGULS REVISED 4-DAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $132.29 millions, $31,054 PTA, $157.33 million cume
2. The Chronicles of Narnia: Prince Caspian (Disney) — $30.1 millions, $7,662 PTA, $98.15 million cume
3. Iron Man (Paramount) — $26.04 millions, $6,653 PTA, $258.21 million cume
4. What Happens in Vegas (20th Century Fox) — $11.36 millions, $3,565 PTA, $56.6 million cume
5. Speed Racer (Warner Bros.) — $5.32 millions, $1,710 PTA, $37.53 million cume
6. Made of Honor (Sony) — $4.4 millions, $1,842 PTA, $40.06 million cume
7. Baby Mama (Universal) — $4.27 millions, $1,988 PTA, $53.08 million cume
8. Forgetting Sarah Marshall (Universal) — $2.14 millions, $2,002 PTA, $58.67 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $1.18 millions, $1,582 PTA, $36.17 million cume
10. The Visitor (Overture) — $1.03 millions, $3,831 PTA, $4.62 million cume
11. Then She Found Me (Thinkfilm) — $705,611, $4,704 PTA, $2.36 million cume
12. The Forbidden Kingdom (Lionsgate) — $505,245, $1,037 PTA, $51.3 million cume

SATURDAY 9:30 p.m. (Pacific): Indiana Jones and the Kingdom of the Crystal Skull received a solid 14 percent bump from Friday's $31 million, posting an excellent $35.34 million or so. As I first speculated Thursday night, the first Indiana Jones  movie in 19 years is playing like a flat-out family film. That means packed matinees filled with Baby Boomers and Gen X-ers and their kids and even grandkids. I am forecasting a slight dip Sunday to an estimated $33.92 million, pushing IJ4 to $100.26 million for the traditional three-day.

Harrison Ford, with bullwhip, fedora and new sidekick Shia LaBeouf, will likely finish the long four-day weekend with an estimated $127.74 million, making Paramount's Kingdom of the Crystal Skull the all-time No. 2 Memorial Day Weekend opening, trailing only last year's Pirates of the Caribbean: At World’s End at $139.8 million. 

When the $25 million Thursday is added, IJ4 will have registered $152.78 million by Tuesday morning, probably the all-time fourth-best five-Day performance in movie history. The film could drop 19 percent on Monday for $29.88 million and a five-day haul of $159.7 million. That will make Kingdom of the Crystal Skull the all-time fourth-best five-day opener.

ALL-TIME TOP TEN 5-DAY PERFORMANCES
1. Star Wars: Episode III — Revenge of the Sith — $172.8 million
2. Pirates of the Caribbean: Dead Man's Chest — $169.5 million
3. Spider-Man 3 — $169.4 million
4. Indiana Jones and the Kingdom of The Crystal Skull — $152.78 million (Estimated)
5. Spider-Man 2 — $152.4 million
6. Pirates of the Caribbean: At World's End — $147.5 million
7. Harry Potter and the Order of the Phoenix — $139.7 million
8. The Matrix Reloaded — $139.3 million
9. Shrek the Third — $137.7 million
10. Spider-Man — $135.8 million

The Chronicles of Narnia: Prince Caspian, from Disney and Walden Media grabbed another $8.14 million or so on Saturday compared to Iron Man's $7.08 million. Prince Caspian will likely edge the Marvel Comics-produced and Paramount-distributed superhero film $21.78 million-$18.85 million in the three-day race and $28 million-$24.3 million for the four-day.

EXCLUSIVE FANTASY MOGULS EARLY SATURDAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $35.34 million, $8,296 PTA, $91.38 million cume
2. The Chronicles of Narnia: Prince Caspian (Disney) — $8.14 million, $2,074 PTA, $82.81 million cume
3. Iron Man (Paramount) — $7.08 million, $1,809 PTA, $244.57 million cume
4. What Happens in Vegas (Fox) — $3.04 million, $956 PTA, $51.16 million cume
5. Speed Racer (Warner Bros.) — $1.58 million, $511 PTA, $34.82 million cume
6. Made of Honor (Sony) — $1.17 million, $493 PTA, $37.86 million cume
7. Baby Mama (Universal) — $1.1 million, $515 PTA, $50.89 million cume
8. Forgetting Sarah Marshall (Universal) — $580,000, $541 PTA, $57.6 million cume
9. The Visitor (Overture) — $340,000, $1,259 PTA, $4.1 million cume
10. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $330,000, $440 PTA, $35.61 million cume
11. Then She Found Me (Thinkfilm) — $225,000, $1,500 PTA, $2.01 million cume
12. The Forbidden Kingdom (Lionsgate) — $175,000, $359 PTA, $51.08 million cume
 

EXCLUSIVE FANTASY MOGULS REVISED 3-DAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $100.26 million, $23,537 PTA, $125.3 million cume
2. The Chronicles of Narnia: Prince Caspian (Disney) — $21.78 million, $5,544 PTA, $89.82 million cume
3. Iron Man (Paramount) — $18.85 million, $4,815 PTA, $251 million cume
4. What Happens in Vegas (20th Century Fox) — $9.5 million, $2,981 PTA, $54.74 million cume
5. Speed Racer (Warner Bros.) — $3.94 million, $1,269 PTA, $36.16 million cume
6. Made of Honor (Sony) — $3.27 million, $1,369 PTA, $38.93 million cume
7. Baby Mama (Universal) — $3.08 million, $1,433 PTA, $51.89 million cume
8. Forgetting Sarah Marshall (Universal) — $1.6 million, $1,495 PTA, $58.13 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $925,000, $1,233 PTA, $35.91 million cume
10. The Visitor (Overture) — $835,000, $3,093 PTA, $4.42 million cume
11. Then She Found Me (Thinkfilm) — $570,000, $3,800 PTA, $2.22 million cume
12. The Forbidden Kingdom (Lionsgate) — $430,000, $883 PTA, $51.23 million cume

EXCLUSIVE FANTASY MOGULS REVISED 4-DAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $127.74 million, $29,988 PTA, $152.78 million cume
2. The Chronicles of Narnia: Prince Caspian (Disney) — $28.01 million, $7,131 PTA, $96.06 million cume
3. Iron Man (Paramount) — $24.33 million, $6,215 PTA, $256.49 million cume
4. What Happens in Vegas (20th Century Fox) — $10.69 million, $3,356 PTA, $55.94 million cume
5. Speed Racer (Warner Bros.) — $5.1 million, $1,642 PTA, $37.32 million cume
6. Made of Honor (Sony) — $4.6 million, $1,922 PTA, $40.26 million cume
7. Baby Mama (Universal) — $4.1 million, $1,905 PTA, $52.9 million cume
8. Forgetting Sarah Marshall (Universal) — $2.03 million, $1,894 PTA, $58.55 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $1.13 million, $1,520 PTA, $36.13 million cume
10. The Visitor (Overture) — $1.08 million, $4,027 PTA, $4.68 million cume
11. Then She Found Me (Thinkfilm) — $734,000, $3,397 PTA, $2.39 million cume
12. The Forbidden Kingdom (Lionsgate) — $575,000, $1,181 PTA, $51.37 million cume

 

FRIDAY 9:30 p.m. (Pacific): With the crack of a bullwhip, Steven Spielberg's Indiana Jones and the Kingdom of the Crystal Skull (Paramount) has rebounded from a solid, but somewhat disappointing opening day, surging 23 percent for an estimated $30.8 million Friday. As I first reported Thursday night, IJ4 is playing like a family film instead of a Spider-Man 3-style, teen-fueled blockbuster. That means that instead of being front-loaded and primed for a second-day drop, Kingdom of the Crystal Skull is picking up steam like that big boulder in the iconic opening set piece in the original Raiders of the Lost Ark.

I spent some time delving into industry tracking data with several studio execs tonight, and the numbers are beginning to make sense. The three strongest demos for Indiana Jones are 45-69s, 35-44s and 25-34s. These are not the kind of moviegoers who show up at a 12:01 a.m. Wednesday night show or rush to the local multiplex on a mid-week Thursday.  They started showing up on Friday, and they had their kids and grandkids in tow. The nostalgia factor is huge. This will probably mean another healthy increase on Saturday, typical for a family film.

IJ4 is now targeting $100 million for the traditional three-day weekend, Friday-thru-Sunday, although at the moment I am projecting $98.56 million. That would mean a total domestic take of $123.6 million by Sunday night. I am penciling in a conservative $24.5 million or so for Monday, which would push Harrison Ford and his fedora to a four-day Memorial Day weekend of $123.2 million and a five-day haul of $148.24 million.

If these numbers change, my gut says they go up and not down, but there is some guesswork involved. If the numbers hold, Indiana Jones and the Kingdom of The Crystal Skull will become the all-time No. 2 Memorial Day Weekend opening, trailing only last year's Pirates of the Caribbean: At World's End at $139.8 million. It also will register the all-time fifth-best five-Day performance in movie history.

ALL-TIME TOP TEN 5-DAY PERFORMANCES
1. Star Wars: Episode III — Revenge of the Sith — $172.8 million
2. Pirates of the Caribbean: Dead Man's Chest — $169.5 million
3. Spider-Man 3 — $169.4 million
4. Spider-Man 2 — $152.4 million
5. Indiana Jones and the Kingdom of The Crystal Skull — $148.24 million (Estimated)
6. Pirates of the Caribbean: At World's End — $147.5 million
7. Harry Potter and the Order of the Phoenix — $139.7 million
8. The Matrix Reloaded — $139.3 million
9. Shrek the Third — $137.7 million
10. Spider-Man — $135.8 million

Check back often this weekend, because the moment I get updated information, I will push it out.

The news is not good for The Chronicles of Narnia: Prince Caspian from Disney and Walden Media. The well-reviewed family film tumbled from $19.39 million last Friday to just $6.48 million or so to start this weekend. That is a 66 percent drop. The second film in what Walden hopes will be a seven-film Narnia franchise seems headed for just under $22 million for the three-day and something close to $29 million for the long holiday weekend. Even after 11 days, Prince Caspian will still be about $5 million shy of the $100 million mark.

Iron Man (Paramount) is an exceedingly strong No. 3 for the frame, grabbing an estimated $5.29 million Friday. That will likely translate to just under $20 million by Sunday night and a four-day of better than $25 million. By end of business Monday, the Marvel Comics production will likely have a new cume of $257.4 million. In the shadow of IJ4, Prince Caspian and Iron Man, 20th Century Fox's What Happens in Vegas continues to perform well. The Cameron Diaz/Ashton Kutcher comedy scored another $3.08 million on its third Friday, and it will probably top $15.5 million for the four-day frame. The comedy will have quietly racked up almost $61 million domestic by the end of the long weekend.

The Wachowski Brothers's Speed Racer (Warner Bros.) will likely spend its final weekend in the Top 5. The expensive CGI spectacle managed $1.3 million or so Friday, and its four-day will probably be about $5.25 million for a disastrous new cume of just $37.45 million.

The best Per-Theatre Average of the long weekend will, of course, be posted by Kingdom of the Crystal Skull with something in the neighborhood of $29,000. 2007 Cannes Film Festival Best Screenplay winner The Edge of Heaven (Strand) enjoyed a strong $4,000 opening day at The Film Forum in New York, its only location, and it could be headed for an impressive $20,000-plus by Monday night. First Look's War, Inc., starring John Cusack, and The Children of Huang Shi (Sony Classics) are both off to solid starts on the specialty circuit.

The schlock master Uwe Boll has unleashed another ridiculous bomb, although his movies seem to be starting on fewer and fewer screens. The German "auteur" who gave the world Bloodrayne, secured only 13 screens for his new movie Postal (Event Films), and its four-day PTA will likely be less than $500.

EXCLUSIVE FANTASY MOGULS EARLY FRIDAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $30.8 million, $7,230 PTA, $55.84 million cume
2. Narnia: Prince Caspian (Disney) — $6.48 million, $1,650 PTA, $74.52 million cume
3. Iron Man (Paramount) — $5.29 million, $1,352 PTA, $237.45 million cume
4. What Happens in Vegas (Fox) — $3.08 million, $968 PTA, $48.33 million cume
5. Speed Racer (Warner Bros.) — $1.3 million, $421 PTA, $33.52 million cume
6. Made of Honor (Sony) — $1.1 million, $460 PTA, $36.76 million cume
7. Baby Mama (Universal) — $1 million, $465 PTA, $49.8 million cume
8. Forgetting Sarah Marshall (Universal) — $450,000, $420 PTA, $56.97 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $270,000, $360 PTA, $35.26 million cume
10. The Forbidden Kingdom (Lionsgate) — $170,000, $349 PTA, $50.97 million cume
11. The Visitor (Overture) — $165,000, $611 PTA, $3.75 million cume
12. Then She Found Me (Thinkfilm) — $130,000, $867 PTA, $1.78 million cume
 

EXCLUSIVE FANTASY MOGULS EARLY 3-DAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $98.56 million, $23,137 PTA, $123.6 million cume
2. Narnia: Prince Caspian (Disney) — $21.97 million, $5,593 PTA, $90.01 million cume
3. Iron Man (Paramount) — $19.94 million, $5,096 PTA, $252.11 million cume
4. What Happens in Vegas (20th Century Fox) — $12.06 million, $3,784 PTA, $57.3 million cume
5. Speed Racer (Warner Bros.) — $4.5 million, $1,446 PTA, $36.71 million cume
6. Made of Honor (Sony) — $4.46 million, $1,866 PTA, $40.12 million cume
7. Baby Mama (Universal) — $3.77 million, $1,752 PTA, $52.57 million cume
8. Forgetting Sarah Marshall (Universal) — $1.69 million, $1,583 PTA, $58.22 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $990,000, $1,320 PTA, $35.98 million cume
10. The Forbidden Kingdom (Lionsgate) — $735,000, $1,509 PTA, $51.53 million cume
11. The Visitor (Overture) — $700,000, $2,593 PTA, $4.29 million cume
12. Then She Found Me (Thinkfilm) — $545,000, $3,633 PTA, $2.2 million cume
 

EXCLUSIVE FANTASY MOGULS EARLY 4-DAY ESTIMATES
1. NEW Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $123.2 million, $28,921 PTA, $148.24 million cume
2. Narnia: Prince Caspian (Disney) — $27.87 million, $7,094 PTA, $95.91 million cume
3. Iron Man (Paramount) — $25.24 million, $6,447 PTA, $257.4 million cume
4. What Happens in Vegas (20th Century Fox) — $15.57 million, $4,888 PTA, $60.82 million cume
5. Speed Racer (Warner Bros.) — $5.24 million, $1,685 PTA, $37.45 million cume
6. Made of Honor (Sony) — $5.5 million, $2,298 PTA, $41.16 million cume
7. Baby Mama (Universal) — $4.77 million, $2,217 PTA, $53.57 million cume
8. Forgetting Sarah Marshall (Universal) — $2.14 million, $2,002 PTA, $58.67 million cume
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $1.26 million, $1,681 PTA, $36.25 million cume
10. The Visitor (Overture) — $875,000, $3,241 PTA, $4.46 million cume
11. The Forbidden Kingdom (Lionsgate) — $815,000, $1,674 PTA, $51.61 million cume
12. Then She Found Me (Thinkfilm) — $700,000, $4,667 PTA, $2.35 million cume

 

FRIDAY 6:00 p.m. (Pacific): All signs are pointing to a healthy surge in business for Indiana Jones and the Kingdom of the Crystal Skull (Paramount). After posting $25 million on Thursday (including Wednesday night midnight screenings), I am hearing that business could be up as much as 20 percent day-over-day. That would push the Steven Spielberg/George Lucas collaboration to $30 million-plus for the day, and it will mean that the movie is less front-loaded than expected. Please note that this is early info and is subject to change, but I know that people are hungry for the information.

It appears that The Chronicles of Narnia: Prince Caspian (Disney) could be down as much as 60 percent from last Friday, but it will likely be boosted by excellent matinee business Saturday-thru-Monday. Iron Man (Paramount) is very solid with a Friday number that will probably reach $5 million-$6 million.

One side note. Uwe Boll's Postal (Event Films) has debuted on 13 screens today, and I am hearing that his latest schlock averaged about $60 per location in matinee business. It remains unlikely, however, that another failure will deter the German-born filmmaker from continuing to churn out bad movies for years to come.

I will be online with early Friday, three-day and four-day Estimates tonight, and I will post information throughout the weekend. Check back often. When I get intel or raw data, I will push it out as quickly as possible.

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Posted at 06:15 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink

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Comments

Stev

Thanks for the updates! I'm one of those hungry ones. :)

Posted by: Stev | May 23, 2008 at 07:14 PM

JackO

I believe it. I saw those lines. They were consistent too. All day long. It'll probably increase again Saturday before leveling off. Good thing to know Indy is going to meet expectations.

Posted by: JackO | May 23, 2008 at 10:49 PM

synestro

What's the PTA outlook for "The Edge of Heaven"?

Posted by: synestro | May 23, 2008 at 11:20 PM

Steve Mason

Just posted PTA Estimates. If you have EDGE OF HEAVEN, good call. Probably 4 PTA points this week.
-Mase

Posted by: Steve Mason | May 24, 2008 at 01:58 AM

synestro

Thanks Mase. Indy and Edge combo brings 9 PTA.

Posted by: synestro | May 24, 2008 at 03:42 AM

J.I.

Wow. A $98.6 million opening weekend. Sound fimilar.

Posted by: J.I. | May 24, 2008 at 07:28 AM

Abhishek

Saturday - 24 million
Sunday - 20 million
Monday - 16 million

5 day - 116 million
4 day weekend - 90 million
3 day weekend - 74 million

Full run - 220 million

Posted by: Abhishek | May 24, 2008 at 07:53 PM

Abhishek

Magic Seven 2008 (Top 7 at the box office):
(1) TDK
(2) HPOT 6
(3) WALL E
(4) Iron Man
(5) T I Hulk
(6) Hancock
(7) Indy 4

Dark Horse -
Curious Case of Benjamin Button

Posted by: Abhishek | May 24, 2008 at 08:04 PM

Abhishek

REVISED Magic Seven 2008 (Top 7 at the box office):

(1) TDK
(2) HPOT 6
(3) WALL E
(4) Iron Man
(5) T I Hulk
(6) QUANTUM OF SOLACE
(7) Hancock

Dark Horse -
Curious Case of Benjamin Button

Posted by: Abhishek | May 24, 2008 at 08:27 PM

fil

2008

1 Indy 4
2 H.p. 6
3 Ironman
4 TDK
5 Hancock
6 Wall-e
7 Madagascar 2

Posted by: fil | May 25, 2008 at 04:55 AM

JackO

Iron Man is right on the heels of Narnia. Narnia had better shape up or IM is going to pass it one of these weekends!

Posted by: JackO | May 25, 2008 at 09:29 AM

Abhishek

What will Disney do about Narnia 3? It's already under production.....guess they will hope that the international gross will ensure profit.

Posted by: Abhishek | May 25, 2008 at 09:36 AM

bhn

Steve,

For the all-time Memorial day openings, you left out X-Men: The Last Stand with 122.8 at number 3 now that Indy 4 is projected to surpassed it...

Posted by: bhn | May 25, 2008 at 10:52 PM

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