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Advice & Analysis: Weekly Tracking

Advice & Analysis: Reviews

May 21, 2008

WEEKEND TRACKING: Indy Mania! 9,500 Screens! Midnight Sellouts! Tracking in the Stratosphere! Spielberg, Lucas and Ford Likely Headed to the All-Time Number One 5-Day Record with $177M-$187M Possible!

by Steve Mason

WEDNESDAY NIGHT: Indiana Jones and the Kingdom of the Crystal Skull (Paramount) is about to begin a monumental Memorial Day weekend run. The film will open at 12:01 a.m. at thousands of locations across America. Officially, Paramount has secured 4,260 playdates for the Lucasfilm production, and the screen count will be something just over 9,500. The generally well-reviewed sequel will perform extraordinarily well in after-midnight shows. As of 8:00 p.m. (Pacific), high-grossing Arclight Theatres in Hollywood has nine sold-out shows, starting at 12:01 a.m., 12:15 a.m., 12:16 a.m., 12:17 a.m., 12:30 a.m., 12:31 a.m., 12:32 a.m., 12:45 a.m. and 12:46 a.m. That is completely unprecedented.

Paramount's Transformers opened at 8 p.m. on a Monday night last summer, and it scored an amazing $8.8 million. It is quite possible that the first Indiana Jones movie in 19 years could deliver $3 million-$4 million in after-midnight business (which will be added to its opening day take). Industry tracking for IJ4 is in the stratosphere. There are people who believe that $190 million is possible for the five-day Thursday-thru-Monday period. That strikes me as high, but I am raising my four-day and five-day predictions.

Last year, the Top 10 movies generated $244 million over the four-day Memorial Day weekend. That included $139.8 million for Pirates of the Caribbean: At World's End, $67 million for Shrek the Third and $18.1 million for Spider-Man 3. If we work backwards, then I expect The Chronicles of Narnia: Prince Caspian (Disney) to add an estimated $38 million over the upcoming four-day and Iron Man (Paramount) should be good for another $27 million or so. With those estimates plugged into the No. 2 thru No. 10 spots over the long weekend, that should account for about $99 million. If overall business is flat year-over-year, that means there's a $145 million piece of the pie left for Indy.

The bottom line is that Steven Spielberg and George Lucas have created a four-quadrant juggernaut. There is a nostalgia factor here with parents looking forward to introducing kids to Harrison Ford's iconic character. The PG-13 rating makes Kingdom of the Crystal Skull very family friendly. And, Shia LeBeouf is a hit with Under 25s, riding the success of both Disturbia and Transformers. I now believe that IJ4 has a real shot at $46 million-$48 million for opening day. That will take some of the "steam" out of the weekend, but it is very possible that Indy and the Gang   will grab something in the $35 million-$37 million range on Friday, get a family audience surge to $37 million-$39 million on Saturday, dip back to the $35 million-$37 million range on Sunday, and wrap up the holiday weekend with $24 million-$26 million on Memorial Day (Monday).

For the actual Friday-thru-Monday Memorial Day frame, I am calling for $131 million-$139 million. Because of the Thursday opening, Kingdom of the Crystal Skull will likely fall short of the All-Time Memorial Day weekend record  of $139.8 million set by Pirates of the Caribbean last year. The five-day number, however, will be in the $177 million-$187 million range, making it the biggest five-day opening in movie history. That record is currently held by George Lucas's Star Wars: Episode III — Revenge of the Sith at $172.8 million, so the title of five-day champ will stay in the Lucasfilm family.

Another interesting wrinkle to the weekend is that Paramount could account for as much as 70 percent of the total box office this long weekend. It is a history-making year for the Melrose Avenue gang with Kung Fu Panda, Mike Myers's The Love Guru (which, by the way, got a gigantic plug during the American Idol season finale, with star Myers present and in character) and the much buzzed-about August release Tropic Thunder still due this Summer.

FINAL PREDICTIONS FOR FOUR-DAY MEMORIAL DAY WEEKEND
1. Indiana Jones and the Kingdom of the Crystal Skull (Paramount) — $135
million ($180 million for Thursday-thru-Monday)
2. The Chronicles of Narnia: Prince Caspian (Disney)
— $38 million
3. Iron Man (Paramount) — $27 million
4. What Happens in Vegas (20th Century Fox) — $12.75 million
5. Speed Racer (Warner Bros.) — $7.75 million
6. Made of Honor (Sony) — $4.45 million
7. Baby Mama (Universal) — $4.25 million
8. Forgetting Sarah Marshall (Universal) — $2.5 million
9. Harold & Kumar Escape From Guantanamo (Warner Bros.) — $1.5 million
10. The Forbidden Kingdom (Lionsgate)
— $700,000

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Posted at 08:46 PM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink

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Comments

Emmanuel

I don't see those numbers happening

Posted by: Emmanuel | May 21, 2008 at 09:43 PM

Sassafras

Well I do sucka.

Posted by: Sassafras | May 21, 2008 at 10:17 PM

DacknotRick

To be fair, the Arclight is always the best-performing theater in the country, but nine sell-outs is still, like Mason said, unprecedeted. I used to think the film would only make $100 million for the four-day, but I've definitely gotta bump that up now. I still doubt it will be the highest-grossing film of all-time, but I think $150 million over the four-day is very, very possible. Still not buying $200 million five-day, however.

Posted by: DacknotRick | May 22, 2008 at 04:08 AM

Advanced Dark

The movie was awful. It's gonna have a huge weekend no doubt about it. The word of mouth is gonna be extremely negative. The movie is bad.

Posted by: Advanced Dark | May 22, 2008 at 08:41 AM

Alex

Awful? What movie did you watch? Dude, it has 81% on Rottentomatoes and 8.8 on IMDB, what are you smoking?

Posted by: Alex | May 22, 2008 at 12:21 PM

A.B

I just got back from seeing it, wtf? I cant explain the 81% on rotten tomatoes but the imdb rating is purely down to fans giving it a 10 before it came out. The movie just didnt really have anything going for it, there was too much cgi and to be honest the cgi wasnt even that good, the action scenes were uninspired and the film was just plain boring. Sorry for that rant there lol My prediction is $130 million over the 5 day period and a total of around $280 million as i think word of mouth may negatively affect the film.

Posted by: A.B | May 22, 2008 at 12:32 PM

Abhishek

Big weekend and a below 300 million finish.

It's going to be front-loaded.

5 day will be big, not huge:surely < than 150.

and yes, imdb had 10/10 given by fans before the movie was watched.

as regards to rotten tomatoes, well even attonement was above 80%.
Wild Hogs was 30%.

Posted by: Abhishek | May 22, 2008 at 02:38 PM

Abhishek

Some analyst have indy 4 making 400 million in it's run.

If ,after the star wars craze, phantom menace grossed 420 million and revenge of the sith grossing 380(memorial day opening).....how the hell can indy 4 touch 400.

times have changed. indy movies are good. raiders was very good. don't look exceptional anymore.

Posted by: Abhishek | May 22, 2008 at 02:43 PM

salva

The movie will be big during its first week. Remember Spider-man 3 how big that movie was and it fell short. Well this year indiana 4 well get bad word of mouth and just be a hit during its first 2 weeks

Posted by: salva | May 22, 2008 at 02:54 PM

Kurt

I think it will do well WW too, though not quite the 900 million mark

Posted by: Kurt | May 22, 2008 at 05:17 PM

Abhishek

Yahoo user reviews : B grade, 1400 votes(have to be indy fans, as they have watched it already)
Critics : B-

Posted by: Abhishek | May 22, 2008 at 05:33 PM

2160

well well well.... I saw the film.....disappointing. Had high hopes.

BTW critics at rottentomatoes may have had it pegged at 81, but the users have it at 68.

Posted by: 2160 | May 22, 2008 at 05:39 PM

Kurt

I thought it was quite good, better than the second one

Posted by: Kurt | May 22, 2008 at 07:50 PM

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