IRON MAN OPENING NIGHT: Regal Cinemas Rings Up $1.3M While AMC Grabs $1.2M; Competing Studios Are Reporting $4.5M-$5.5M!
by Steve Mason
EARLY FRIDAY MORNING: Paramount's Iron Man is, by all accounts, off to a tremendous start, although it is well under the pre-opening night totals of $8 million for last year's Spider-Man 3, Pirates of the Caribbean: At World's End and Transformers.
My sources tell me that Iron Man played at about 2,500 locations last night, with the screenings starting at 8 p.m. The country’s largest exhibitor, Regal Cinemas, generated an estimated $1.3 million in ticket sales for the John Favreau-directed superhero flick while the AMC chain is reporting $1.2 million.
Paramount will not be releasing numbers for Thursday night until Sunday, but it's easy to see why last night's previews have fallen short of SM3, Pirates 3 and Transformers. Iron Man is a non-sequel, featuring a lesser-known superhero. The early screenings happened on a school night, and they were not aggressively promoted.
Competing studios are floating anywhere from $4.5 million to $5.5 million for this Robert Downey Jr. vehicle, and I think my projection of $5 million made early in the week could very well be right on.


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