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August 29, 2008

WEEKEND ESTIMATES: 'Thunder' 6th R-rated Movie Since 2000 to Win Three Straight w/$11.5M 3-day and $14.2M 4-day; 'Babylon' More Distant No. 2 Than Expected; 'Dark Knight' Tops $500M; 'Traitor' Solid, but 'Disaster,' 'College' and 'Hamlet' Disappoint!

by Steve Mason

Steve Mason is now on Facebook.

SUNDAY 11:00 a.m. (Pacific):
Tropic Thunder (DreamWorks/Paramount) has clinched another box office crown, becoming only the sixth R-rated movie since 2000 to win three straight weekends. The Ben Stiller-directed movie satire scored an excellent $11.5 million third weekend, and it should finish the four-day Labor Day weekend with an estimated $14.2 million, for a new cume of $86.5 million. The only other R-rated movies to pull off a hat trick of weekend wins in the past eight years were The Whole Nine Yards (2000), Hannibal (2001), American Pie 2 (2001), Black Hawk Down (2001) and The Passion of the Christ (2002). Even a box office phenomenon like 300 only managed back-to-back three-day victories.

As I forecasted on Friday, Babylon A.D. (Fox) finishes at No. 2, although it will wrap the long Labor Day weekend with just $12 million, about 8 percent softer than the $13.1 million I originally projected. This concludes a very tough summer for 20th Century Fox. After scoring a nice hit with What Happens in Vegas ($80 million) and salvaging a $65 million gross from M. Night Shyamalan's critically panned The Happening, the studio has released, in succession, Meet Dave ($11.6 million), Space Chimps ($28.5 million), The X-Files: I Want To Believe ($20.75 million), Mirrors ($25.5 million), The Rocker ($5 million) and now the disappointing Babylon A.D. The studio released more movies than any of the big six studios this summer (eight), but they finish last in summer box office with about $250 million.

The Dark Knight (Warner Bros.) is spending its seventh consecutive weekend in the Top 5, and, as I first reported Friday, TDK soared past the $500 million barrier sometime on Sunday. The three-day for Christopher Nolan's megahit is about $8.75 million according to Warner Bros., and the movie will finish the four-day with a very strong $11.3 million. By Tuesday morning, the Caped Crusader will be at about $505 million domestic. I am now targeting $525 million-$530 million as a final domestic cume.

Sony's House Bunny is No. 4 for the long weekend, with about $10.7 million (and a new cume of $30.25 million), followed by fifth-place Traitor (Overture), which will finish the frame with $10 million, giving it $11.5 million since opening on Wednesday.

Meanwhile, Universal's sing-a-long promotion with Mamma Mia! is a huge success. Last weekend, the movie musical generated $4.3 million. Add the lyrics at the bottom of the screen and, presto, the ABBA-inspired picture increases by about 2 percent for $4.41 million this weekend. The movie should perform exceedingly well on Monday, reaching a four-day of about $5.8 million for a new cume of $132.9 million. That makes it the third biggest grossing musical in modern box office history, trailing only Grease ($188 million) and Chicago ($131.5 million).

Bad news for those maestros of the movie spoof, Jason Friedberg and Aaron Seltzer. After big box office successes like the Scary Movie series, Epic Movie, Date Movie and Meet the Spartans, Disaster Movie (Lionsgate) has bombed with a mere $7 million for four days. MGM has also flunked with its new wide release College. With a marginal cast of TV talent, the comedy managed only $2.55 million over the long weekend, with a PTA of just $1,200. Finally, Sundance Film Festival favorite Hamlet 2 (Focus) failed in its expansion to 1,597 locations, with a four-day take of just $2.15 million.

STUDIO 3-DAY ESTIMATES
1. Tropic Thunder (DreamWorks/Paramount) — $11.5 million, $3,311 PTA, $83.83 million cume
2. NEW Babylon A.D. (20th Century Fox) — $9.7 million, $2,861 PTA, $9.7 million cume
3. The Dark Knight (Warner Bros.) — $8.75 million, $3,181 PTA, $502.42 million cume
4. The House Bunny (Sony) — $8.3 million, $3,058 PTA, $27.85 million cume
5. NEW Traitor (Overture) — $7.9 million, $3,846 PTA, $9.4 million cume
6. Death Race (Universal) — $6.22 million, $2,454 PTA, $23.07 million cume
7. NEW Disaster Movie (Lionsgate) — $6.17 million, $2,335 PTA, $6.17 million cume
8. Mamma Mia (Universal) — $4.41M - $1,968 PTA, $131.5 million cume
9. Pineapple Express (Sony) — $3.39 million, $1,656 PTA, $79.77 million cume
10. Vicky Cristina Barcelona (Weinstein/MGM) — $3M - $4,339 PTA, $12.78 million cume
11. Star Wars: The Clone Wars (Warner Bros.) — $2.9 million, $1,186 PTA, $29.8 million cume
12. Mirrors (20th Century Fox) — $2.82 million, $1,552 PTA, $24.89 million cume
* NEW College (MGM) — $2.1 million, $2,247 PTA, $2.1 million cume
* Hamlet 2 (Focus) — $1.68 million, $1,051 PTA, $2.68 million cume

EXCLUSIVE FANTASY MOGULS EARLY 4-DAY ESTIMATES
1. Tropic Thunder (DreamWorks/Paramount) — $14.2 million, $4,089 PTA, $86.53M
2. NEW Babylon A.D. (20th Century Fox) — $12 million, $3,540 PTA, $12 million cume
3. The Dark Knight (Warner Bros.) — $11.3 million, $4,109 PTA, $504.97 million cume
4. The House Bunny (Sony) — $10.7 million, $3,943 PTA, $30.25 million cume
5. NEW Traitor (Overture) — $10 million, $4,869 PTA, $11.5 million cume
6. Death Race (Universal) — $8.1 million, $3,191 PTA, $24.94 million cume
7. NEW Disaster Movie (Lionsgate) — $7 million, $2,650 PTA, $7 million cume
9. Mamma Mia (Universal) — $5.8 million, $3,043 PTA, $132.89 million cume
8. Pineapple Express (Sony) — $4.3 million, $2,101 PTA, $80.68 million cume
10. Star Wars: The Clone Wars (Warner Bros.) — $4 million, $1,637 PTA, $30.9 million cume
11. Vicky Cristina Barcelona (Weinstein/MGM) — $3.77 million, $5,450 PTA, $13.55 million cume
12. Mirrors (20th Century Fox) — $3.44 million, $1,890 PTA, $25.5 million cume
* NEW College (MGM) — $2.55 million, $1,201 PTA, $2.55 million cume
* Hamlet 2
(Focus) — $2.15 million, $1,346 PTA, $3.18 million cume

FRIDAY 10:00 p.m. (Pacific): Labor Day is a dumping ground for bad movies, but this year seems more toxic than usual. Three of the four new wide releases — Babylon A.D. (20th Century Fox), Disaster Movie (Lionsgate) and College (MGM) — were not screened for critics, while Traitor, the Don Cheadle thriller from Overture, has managed just a 54 percent Fresh score on Rotten Tomatoes. Horror and action have always been good plays on this weekend with Halloween (2007) ($30.59 million opening), 2005's Transporter 2 ($20.1 million opening) and Jeepers Creepers 2 ($18.36 million) as the all-time best Labor Day openings. There is no horror on the menu at America's multiplexes this weekend, however, and Traitor is more of a grown-up thriller than a pure action genre pic.

That has left the door open for another weekend win for the Ben Stiller-directed Tropic Thunder (DreamWorks/Paramount). The R-rated movie biz satire has grabbed an estimated $3 million on its third Friday, which should translate to an $11.5 million three-day and a very strong $14.2 million for four days. By Monday night, the movie will have banked $86.53 million, and I am projecting a final domestic take of $115 million-$120 million.

French director Matthieu Kassovitz's Babylon A.D. (20th Century Fox) managed to score $3.5 million on its opening day, enough to win Friday, but the Vin Diesel sci-fi flick will finish the weekend at No. 2. I am calling for a three-day of $10.6 million and $13.1 million in sales by Tuesday morning. For Diesel, whose career seemed promising after his work in The Fast and the Furious and xXx, Babylon will likely post only his eighth-best three-day opening, behind xXx ($44.5 million), The Fast and the Furious ($40 million), Saving Private Ryan ($30.6 million), The Pacifier ($30.5 million), The Chronicles of Riddick ($24.3 million), Pitch Black ($11.5 million) and A Man Apart ($11 million).

There is just no stopping The Dark Knight (Warner Bros.), which seems headed for a strong third on the three-day and four-day scoreboards. The Christopher Nolan-directed phenomenon generated $2.1 million or so on Friday, but the Caped Crusader will assuredly get his usual big weekend bounce. The three-day total should be in the $8.8 million range and the four-day is looking like $11.3 million. Sometime on Sunday, TDK will smash through the magical $500 million barrier, and the movie will push to a new cume of just under $505 million.

Another holdover, The House Bunny (Sony) seems headed for No. 4. The Anna Faris Under 25 Female-driven comedy added $2.7 million to start its second weekend, and that should translate to $8.5 million for the three-day and a four-day of $10.9 million. The new cume for this PG-13-rated comedy will be a nifty $30 million.

Despite sub-$1 million days on Wednesday and Thursday, business has picked up dramatically for Traitor. With the always trusty Cheadle in the lead, the movie delivered about $2.3 million on Friday, and it will play well with the 25 Plus crowd over the weekend. It should finish fifth with $8.4 million by Sunday night and a very solid $10.8 million by the end of Labor Day.

The news is very bad for the other two new wide releases. It appears that Jason Friedberg and Aaron Seltzer have gone back to the "movie spoof well" one too many times. Disaster Movie (Lionsgate) managed $2.2 million on Friday, No. 5 for the day, but it is headed for just $7.3 million for the four days. That is far behind previous Friedberg/Seltzer openings Scary Movie 3 ($48.1 million), Scary Movie ($42.3 million), Scary Movie 4 ($40.2 million), Scary Movie 2 ($20.5 million), Epic Movie ($18.6 million) and Meet the Spartans ($18.5 million).

MGM's College never really had much of a chance. With stars like Drake Bell (54 episodes of the Nickelodeon series Drake & Josh), Andrew Cardwell (a few episodes of Hannah Montana on the Disney Channel), Kevin Covais (the singer known as Chicken Little from American Idol), Alona Tal (10 episodes of Veronica Mars on the CW) and Ryan Pinkston (a season of the Andy Richter series Quintuplets), this should have gone straight to video. The picture flunked on Friday with $660,000, and it will top out at $2.2 million for the Labor Day weekend.

The news was also dismal for the Focus comedy Hamlet 2, expanding to 1,500 screens. This Sundance favorite could only muster $600,000 on Friday, and it will be limited to an estimated $2.5 million for the long weekend.

EXCLUSIVE FANTASY MOGULS EARLY FRIDAY ESTIMATES
1. NEW Babylon A.D. (20th Century Fox) — $3.5 million, $1,032 PTA, $3.5 million cume
2. Tropic Thunder (DreamWorks/Paramount) — $3 million, $864 PTA, $75.33M
3. The House Bunny (Sony) — $2.7 million, $995 PTA, $22.25 million cume
4. NEW Traitor (Overture) — $2.3 million, $1,120 PTA, $3.8 million cume
5. NEW Disaster Movie (Lionsgate) — $2.2 million, $833 PTA, $2.2 million cume
6. The Dark Knight (Warner Bros.) — $2.1 million, $764 PTA, $495.77 million cume
7. Death Race (Universal) — $2 million, $788 PTA, $18.84 million cume
8. Pineapple Express (Sony) — $825,000, $403 PTA, $77.2 million cume
9. Mirrors (20th Century Fox) — $800,000, $440 PTA, $22.86 million cume
10. Mamma Mia (Universal) — $785,000, $412 PTA, $127.87 million cume
* NEW College (MGM) — $660,000, $311 PTA, $660,000 cume
* Hamlet 2 (Focus) — $600,000, $376 PTA, $1.63 million cume

EXCLUSIVE FANTASY MOGULS EARLY 3-DAY ESTIMATES
1. Tropic Thunder (DreamWorks/Paramount) — $11.5 million, $3,311 PTA, $83.83 million cume
2. NEW Babylon A.D. (20th Century Fox) — $10.6 million, $3,127 PTA, $10.6 million cume
3. The Dark Knight (Warner Bros.) — $8.8 million, $3,200 PTA, $502.47 million cume
4. The House Bunny (Sony) — $8.5 million, $3,095 PTA, $27.95 million cume
5. NEW Traitor (Overture) — $8.4 million, $4,090 PTA, $9.9 million cume
6. Death Race (Universal) — $7.79 million, $3,072 PTA, $24.64 million cume
7. NEW Disaster Movie (Lionsgate) — $6.3 million, $2,385 PTA, $6.3 million cume
8. Pineapple Express (Sony) — $2.75 million, $1,345 PTA, $79.13 million cume
9. Mamma Mia (Universal) — $2.7 million, $1,417 PTA, $129.79 million cume
10. Mirrors (20th Century Fox) — $2.65 million, $1,456 PTA, $24.71 million cume
* Hamlet 2 (Focus) — $2 million, $1,252 PTA, $2.5 million cume
* NEW College (MGM) — $1.9 million, $895 PTA, $1.9 million cume< /p>

EXCLUSIVE FANTASY MOGULS EARLY 4-DAY ESTIMATES
1. Tropic Thunder (DreamWorks/Paramount) — $14.2 million, $4,089 PTA, $86.53M
2. NEW Babylon A.D. (20th Century Fox) — $13.1 million, $3,864 PTA, $13.1 million cume
3. The Dark Knight (Warner Bros.) — $11.3 million, $4,109 PTA, $504.97 million cume
4. The House Bunny (Sony) — $10.9 million, $4,016 PTA, $30.45 million cume
5. NEW Traitor (Overture) — $10.8 million, $5,258 PTA, $12.3 million cume
6. Death Race (Universal) — $9.68 million, $3,816 PTA, $26.53 million cume
7. NEW Disaster Movie (Lionsgate) — $7.3 million, $2,763 PTA, $7.3 million cume
8. Pineapple Express (Sony) — $3.47 million, $1,696 PTA, $79.85 million cume
9. Mamma Mia (Universal) — $3.33 million, $1,751 PTA, $130.42 million cume
10. Mirrors (20th Century Fox) — $3.29 million, $1,809 PTA, $25.36 million cume
* Hamlet 2 (Focus) — $2.5 million, $1,565 PTA, $3.53 million cume
* NEW College (MGM) — $2.2 million, $1,036 PTA, $2.2 million cume

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Posted at 11:42 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink

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Comments

"Babylon A.D" isn't the big hit Fox would've wanted, but at least it wasn't the outright bomb I thought it was going to be (but I doubt it'll make more than $30 million total in the States).


I'm so, so, so happy that "Disaster Movie" bombed! Finally, a sign that to the suits and the idiots that churn out this stuff that we're sick of their dreck and are not going to take it anymore.

Oh, and sad to hear about "Hamlet 2", but I knew it wasn't going to do well after last weekend. Shame too, it's a pretty funny film.

Posted by: Vince | August 30, 2008 at 12:15 AM

Thank you!! People finally listened and didn't rush out to see that piece of crap Disaster Movie!! Hopefully this sends a message to Friedberg/Seltzer!!!

Sorry to see Hamlet 2 bomb :(

Posted by: Bob | August 30, 2008 at 05:07 AM

good reporting. i love when movies bomb! this week is making me very happy. the only thing that upsets me about that report is that Traitor is doing average. i wanted it to bomb. steve martin is washed up.

Posted by: Lester Hayes | August 30, 2008 at 08:41 AM

i know no one under 25 wants to talk about this but VCB (vicky cristina barcelona) is doing great. it dropped only 11%, ranked 10th on friday(even though steve doesn't have it there and went up 3 spots) and had the best per screen average of any movie in the top 10. still only on 692 screens. i think this will definitely top match point which did 23 in US and 85 world wide.

Posted by: tom | August 30, 2008 at 11:48 AM

poor TDK. never got a chance to be at #2 for a long time. sadday.com =(

Posted by: RIPsquishy | August 30, 2008 at 02:24 PM

Steve Martin has nothing to do with Traitor, he came up with the basic idea but he didn't write the script nor does he appear in the movie. It's good that Traitor is doing well, it's a pretty good movie. Glad to see it beat out stupid stuff like Disaster Movie.

Too bad about Hamlet 2 though, there was barely any marketing for it leading up to the release date. Plus it opened too wide for PTA.

Posted by: BanksIsDaFuture | August 30, 2008 at 04:23 PM

BankIsDaFuture, how doyou say Steve Martin had nothing do to with Traitor, when you also say he came up with the basic idea. No basic idea means no movie and YES he is credited as such. While I beieve that is a stupid reason to want the movie to tank/bomb, he never-the-less had something to do with the film. [yes though he is not in it, does not direct it, and did not do any casting, nor catoring, nor othr duties, just the story, but that is not nothing].

Posted by: Ryan | August 31, 2008 at 10:31 AM

I think the dark knight has a chance to get closer to titanic if WB does a rerelease in November and continues it's imax showings. Just saw it again -- if this is not at least in the top 5 best picture nominees it really shows how out of touch the academy is.

Posted by: jake | September 02, 2008 at 11:27 AM

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