WEEKEND ESTIMATES: 'Madagascar' Runs Wild with Monstrous $63.5M Weekend and Likely to Set Records for DreamWorks Animation!; 'Role Models' Sets $19.25M Example; 'HSM3' Adds $9.29M; 'Soul Men' Drowned Out with Just $5.6M!
by Steve Mason
Steve Mason is now on Facebook.
SUNDAY 9:30 a.m. (Pacific): By the time Madagascar: Escape 2 Africa finishes its domestic run, DreamWorks will have accomplished something that Disney has never pulled off and that Pixar has never even attempted. Jeffrey Katzenberg will have released a pair $200 million-grossing animated films in the same year.
The decidedly multiculti Escape 2 Africa has scored a spectacular $63.5 million opening weekend. With only Quantum of Solace (Sony) opening next week, M:E2A movie has the family audience to itself until Bolt (Disney) arrives on Nov. 21. It is very safe to project a domestic haul of $200 million-plus, and my hunch (and sources) say that it will likely surpass the $215.4 million generated by June's Kung Fu Panda. I am also sticking with $550 million-$600 million as the likely international take, and it seems like the top of the range is probable.
Meanwhile Role Models (Universal), which was expected to be in the low teens according to industry tracking, is a surprise hit. David Wain, who has written and directed 2001's cult favorite Wet Hot American Summer, was a writer/performer on the long-running MTV sketch comedy series The State (he alsoo-wrote and directed the indie release The Ten in 2007). Wain will be a hot property after Role Models surged to a $19.21 million opening weekend.
High School Musical 3: Senior Year (Disney), Changeling (Universal) and Zack and Miri Make a Porno (Weinstein) wind up as the third-, fourth- and fifth-place films for the weekend, at figures almost exactly where I projected them to be on Friday night. The Samuel L. Jackson-Bernie Mac comedy combo couldn't lift Soul Men (MGM) any higher than No. 6, where it strikes a mildly sour note with an estimated $5.62 million.
STUDIO 3-DAY ESTIMATES
1. NEW Madagascar: Escape 2 Africa (DreamWorks/Paramount) — $63.5 million, $15,656 PTA, $63.5 million cume
2. NEW Role Models (Universal) — $19.25 million, $6,895 PTA, $19.25 million cume
3. High School Musical 3: Senior Year (Disney) — $9.29 million, $2,683 PTA, $75.7 million cume
4. Changeling (Universal) — $7.28 million, $3,925 PTA, $20.6 million cume
5. Zack and Miri Make a Porno (Weinstein) — $6.52 million, $2,384 PTA, $20.93 million cume
6. NEW Soul Men (MGM) — $5.61 million, $2,745PTA, $5.61 million cume
7. Saw V (Lionsgate) — $4.2 million, $1,485 PTA, $52.3 million cume
8. The Haunting of Molly Hartley (Freestyle) — $3.49 million, $1,355 PTA, $10.23 million cume
9. The Secret Life of Bees (Fox Searchlight) — $3.12 million, $2,110 PTA, $29.9 million cume
10. Eagle Eye (DreamWorks/Paramount) — $2.59 million, $1,844 PTA, $96.4 million cume
* Rachel Getting Married (Sony Classics) — $1.68 million, $4,240 PTA, $5.56 million cume
* Happy-Go-Lucky (Miramax) — $439,000, $4,304 PTA, $1.28 million cume
* NEW House (Roadside Attractions) — $355,000, $978 PTA, $355,000 cume
* Synecdoche, New York (Sony Classics) — $315,000, $9,265 PTA, $697,000 cume
* NEW The Boy in the Striped Pajamas (Miramax) — $255,000, $15,000 PTA, $255,000 cume
* I've Loved You So Long (Sony Classics) — $188,000, $8,545 PTA, $745,000 cume
* NEW Repo: The Genetic Opera (Lionsgate) — $51,600, $6,450 PTA, $51,600 cume
FRIDAY 9:30 p.m. (Pacific): Last November, DreamWorks scored a solid hit with Bee Movie, which buzzed to an opening weekend take of $38 million and finished with $126.6 million domestic. This year's autumnal offering from Jeffrey Katzenberg's animation house is much, much bigger. Madagascar: Escape 2 Africa is a true blockbuster with a $17 million opening day and a likely $57.8 million opening weekend.
Reviews are solid (59 percent Fresh on Rotten Tomatoes), the playing field is wide open for two weeks, with only Quantum of Solace (Sony) opening next Friday, and Escape 2 Africa is decidedly multicultural, meaning that, not only will this sequel be just as big overseas as its 2005 predecessor, but it also feels just right for a country that has just elected Barack Obama as President. This is a far cry from the very "white bread" Bee Movie from the mind of Jerry Seinfeld ("What is the deal with that?").
If my $57.8 million number holds, Escape 2 Africa will become the all-time No. 4 opening for a non-summer animated film released on a non-holiday. (I have screened out animated movies released May-August or for long holiday weekends.)
ALL-TIME TOP ANIMATED OPENINGS FOR NON-SUMMER SEASON/NON-HOLIDAY RELEASES
1. The Incredibles — $70.4 million
2. Ice Age: The Meltdown — $68 million
3. Monsters, Inc. — $62.5 million
4. Madagascar: Escape 2 Africa — $57.8 million (Estimated)
5. Shark Tale — $47.6 million
6. Ice Age — $46.3 million
7. Horton Hears A Who — $45 million
8. Happy Feet — $41.5 million
9. Chicken Little — $40 million
10. Bee Movie — $38 million
Also, M:E2A will almost certainly become either the all-time 4th- or 5th-biggest grossing animated movie from DreamWorks, surpassing the original Madagascar ($193.5 million domestic), in the ballpark with this year's Kung Fu Panda ($215.4 million domestic) and trailing only Shrek 2 ($441.2 million domestic) and Shrek the Third ($322.7 million domestic) and the original Shrek ($267.6 million domestic). Also, in terms of overseas box office, I see no reason why this film cannot reach the $550 million-$600 million range in worldwide sales.
After achieving cult status with 2001's Wet Hot American Summer and MTV's long running semi-hit sketch-comedy show The State, David Wain has scored his first big commercial success. The writer/director's new R-rated, Apatow-style comedy Role Models (Universal) has proven that mainstream America may like "Wain's World," as the crude Paul Rudd-Seann William Scott buddy comedy has grabbed a $6 million opening day. By Monday morning, Role Models may bank an estimated $15.9 million, good for second place in the frame. Combined with as much critical acclaim as a movie like this can generate (74 percent Fresh on Rotten Tomatoes), and you can expect to see more from Wain and his co-writer and pal Ken Marino.
High School Musical 3: Senior Year (Disney) has its dancing shoes back on after last Friday's Halloween disaster ($1.68 million), and the Kenny Ortega-directed, 'tween-fueled musical has added $2.62 million to start the weekend. That's a Friday-over-Friday increase of 56 percent, and it will likely mean a strong third-place finish for the weekend with about $9 million.
Clint Eastwood's Changeling gives Universal a second movie in the Top 5. Despite decidedly mixed reviews and diminished Angelina Jolie Oscar buzz, the period drama managed $2.1 million on its second Friday, and it may be down as little as 20 percent for the weekend, with something in the $7 million range.
Very quietly, Zack and Miri Make a Porno (Weinstein) had very solid weekdays after its somewhat disappointing $10 million opening. The Seth Rogen-Elizabeth Banks comedy raunchfest sold another $1.9 million in tickets Friday (No. 6 for the day), and it could deliver a very solid $6.3 million second weekend, which would represent only a 37 percent drop.
The other new wide release is Soul Men (MGM) starring Samuel L. Jackson and the late Bernie Mac. It has been a rough year for MGM, with its best opening weekend, a mere $9.5 million, coming in March with Superhero Movie, so nobody was expecting much from this poorly-reviewed comedy. Even with the always-entertaining Jackson and the gone-too-soon appeal of Mac, it appears that Soul Men will finish at No. 6 for the weekend, with a likely $5.65M million, after generating about $2 million on opening day.
EXCLUSIVE FANTASY MOGULS EARLY FRIDAY ESTIMATES
1. NEW Madagascar: Escape 2 Africa (DreamWorks/Paramount) — $17 million, $4,191 PTA, $17 million cume
2. NEW Role Models (Universal) — $6 million, $2,150 PTA, $6 million cume
3. High School Musical 3: Senior Year (Disney) — $2.62 million, $758 PTA, $69 million cume
4. Changeling (Universal) — $2.1 million, $1,132 PTA, $15.4 million cume
5. NEW Soul Men (MGM) — $2 million, $978 PTA, $2 million cume
6. Zack and Miri Make a Porno (Weinstein) — $1.9 million, $695 PTA, $16.3 million cume
7. Saw V (Lionsgate) — $1.5 million, $530 PTA, $49.6 million cume
8. Beverly Hills Chihuahua (Disney) — $875,000, $371 PTA, $86.6 million cume
9. The Secret Life of Bees (Fox Searchlight) — $825,000, $557 PTA, $27.6 million cume
10. Max Payne (20th Century Fox) — $775,000, $525 PTA, $37.6 million cume
EXCLUSIVE FANTASY MOGULS EARLY 3-DAY ESTIMATES
1. NEW Madagascar: Escape 2 Africa (DreamWorks/Paramount) — $57.8 million, $14,250 PTA, $57.8 million cume
2. NEW Role Models (Universal) — $15.9 million, $5,697 PTA, $15.9 million cume
3. High School Musical 3: Senior Year (Disney) — $9.05 million, $2,614 PTA, $75.4 million cume
4. Changeling (Universal) — $7.35 million, $3,962 PTA, $20.6 million cume
5. Zack and Miri Make a Porno (Weinstein) — $6.3 million, $2,303 PTA, $20.7 million cume
6. NEW Soul Men (MGM) — $5.65 million, $2,764 PTA, $5.65 million cume
7. Saw V (Lionsgate) — $4.8 million, $1,697 PTA, $52.92 million cume
8. Beverly Hills Chihuahua (Disney) — $3.32 million, $1,409 PTA, $89 million cume
9. The Secret Life of Bees (Fox Searchlight) — $2.8 million, $1,894 PTA, $29.6 million cume
10. Max Payne (20th Century Fox) — $2.4 million, $1,628 PTA, $39.26 million cume


Madagascar is going to see a HUGE drop when Bolt comes out - not worth the money it cost
Posted by: Jared | November 08, 2008 at 01:02 AM
Everyone forgot Bernie Mac is in Madagascar, too.
Role Models was actually pretty busy at my theater last night, so the numbers don't surprise me. It's an alright film, but Zack and Miri is so much better.
Posted by: Squirrel | November 08, 2008 at 05:20 AM
By the time Bolt comes out Mad2 will be in is third week, already having got a good amount of $$ in for Dreamworks. A drop is inevitable but not a HUGE drop. By the end of both their runs Mad2 will be far ahead domestically and especially internationally.
Posted by: joseap84 | November 08, 2008 at 06:02 AM
HSM 3 is very hard to predict at the box office, but its doing extremely well this weekend $2.6M. I see HSM 3 finishing with $95-$100 Domestic and $240 Worldwide!
Posted by: Ruby | November 08, 2008 at 07:59 AM
Didn't 'Monsters Inc.' come out around Thanksgiving? I'd kind of consider that a holiday release. Or are you thinking just December, closer to Christmas? I suppose that would make sense too.
Posted by: dranscht | November 08, 2008 at 08:40 AM
"Madagascar is going to see a HUGE drop when Bolt comes out - not worth the money it cost"
You're thinking domestically. Oversees the movie made $18 million last weekend in all of two countries--Russia and Ukraine. This will be huge internationally and definitely worth the money it cost..
Posted by: martindale | November 08, 2008 at 09:02 AM
madagascar is going to be like ice age 3:
good opening
shorter legs
great international boxoffice
mad 3 is already being made.
opening weekend of 55 million for a sequel is not 'awesome' if u take in price inflation(MAD1 made 47 million 3 yrs back)...looks front-loaded...
Posted by: abhishek | November 08, 2008 at 11:11 AM
i meant ice age 2....
Posted by: abhishek | November 08, 2008 at 11:12 AM
well abhishek it is amazing especially since madagascar 1 kinda sucked.
madagascar 2 will probably have a good hold next weekend but it will drop 50% or so when bolt comes out
Posted by: matt | November 08, 2008 at 12:24 PM
Mad 2 is definitely not worth the price. Very frontloaded, and facing stiff competition ahead. Going to lose the crown next week for sure when Solace comes out and then further pushed down by Bolt and Twilight..not sure it can justify its price by that time. Glad I didn't pick it up anywhere.
Posted by: kompressr | November 08, 2008 at 09:16 PM
I don't know how anyone can argue that Madagascar is not worth the price. Maybe for a box-office league/game, but I was talking about a real-life situation. As for its legs, it did have a good weekend multiplier for an animated sequel, better than Ice Age or Shrek. Solace should provide little direct competition, as I don't know too many pre-teens who will go see Bond. International numbers are already huge. Definitely worth the price for the "real" studio.
Posted by: martindale | November 09, 2008 at 06:20 PM