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Steve Mason is a Los Angeles-based talk show host for 710 ESPN Radio. He has previously hosted the nationally-syndicated "The Late, Late Radio Show with Tom Snyder & Steve Mason" for CBS Radio and worked the last five Olympic Games for NBC and Westwood One Radio Network. He is also President of Flagship Theatres which owns the University Village Theatres near downtown Los Angeles and Cinemas Palme d'Or in Palm Desert, California.

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Mister Informative: TIP OF THE WEEK: When Did You Say That Movie Is Coming Out? or How to Stay Informed About Release Dates - May 15

Steve Mason: EARLY WEDNESDAY ESTIMATES: 'Iron Man' Pushes Past $188M Domestic with an Estimated $3.12M Wednesday; 'What Happens in Vegas' w/Almost $1.5M! - May 14

Steve Mason: FINAL WEEKEND TRACKING: 'Prince Caspian' Headed for $74M-$77M and a Possible $250M (or More) Domestic; 'Iron Man' Likely to Add $26M-$29M! - May 14

Steve Mason: TUESDAY ESTIMATES: 'Iron Man' Pushes Past $185M Adding an Estimated $3.38M on Tuesday! - May 13

Steve Mason: EARLY TRACKING: Despite Early Internet Naysayers 'Indiana Jones and the Kingdom of the Crystal Skull' Should Finish with a 5-day Haul in the $162M-$172M Range! - May 13

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Steve Mason

May 14, 2008

EARLY WEDNESDAY ESTIMATES: 'Iron Man' Pushes Past $188M Domestic with an Estimated $3.12M Wednesday; 'What Happens in Vegas' w/Almost $1.5M!

by Steve Mason

WEDNESDAY NIGHT: Iron Man (Paramount) continues to enjoy solid weekday grosses, adding an estimated $3.12 million on Wednesday. The first movie produced and financed by Marvel Studios has topped $188.15 million domestic. Robert Downey Jr.'s superhero debut should blow past $200 million on Friday, and it has an outside chance finish the upcoming weekend with $220 million. What Happens in Vegas (20th Century Fox) was No. 2 on Wednesday with nearly $1.5 million, and a new cume of $25 million.

Continue reading "EARLY WEDNESDAY ESTIMATES: 'Iron Man' Pushes Past $188M Domestic with an Estimated $3.12M Wednesday; 'What Happens in Vegas' w/Almost $1.5M!" »

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Posted at 11:41 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (0) | TrackBack (0)

FINAL WEEKEND TRACKING: 'Prince Caspian' Headed for $74M-$77M and a Possible $250M (or More) Domestic; 'Iron Man' Likely to Add $26M-$29M!

by Steve Mason

WEDNESDAY NIGHT: There is no mystery about which film will win the weekend. It is more a question of how high will The Chronicles of Narnia: Prince Caspian rise? On Sunday, I was very comfortable forecasting $60 million-$70 million based on industry tracking. The original franchise-starter The Lion, the Witch and the Wardrobe reached $65.5 million on its opening weekend back in December 2005, and that film has gained popularity in the home video market. The Christian themes in C.S. Lewis's Narnia Chronicles books make this the ultimate family-friendly movie, clearly supported by an aggressive faith-based marketing campaign in America's churches.

Continue reading "FINAL WEEKEND TRACKING: 'Prince Caspian' Headed for $74M-$77M and a Possible $250M (or More) Domestic; 'Iron Man' Likely to Add $26M-$29M!" »

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Posted at 10:55 PM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (4) | TrackBack (0)

May 13, 2008

TUESDAY ESTIMATES: 'Iron Man' Pushes Past $185M Adding an Estimated $3.38M on Tuesday!

by Steve Mason

TUESDAY NIGHT: Marvel's Iron Man (Paramount), directed by Jon Favreau and starring Robert Downey Jr., has powered past the $185 million mark, after grabbing an estimated $3.38 million on Tuesday. 20th Century Fox's What Happens in Vegas, driven by the all-star romantic-comic duo of Ashton Kutcher and Cameron Diaz, was No. 2 for the day with $1.69 million and a new cume of $23.5 million. Speed Racer (Warner Bros.) finished third with about $960,000.

Continue reading "TUESDAY ESTIMATES: 'Iron Man' Pushes Past $185M Adding an Estimated $3.38M on Tuesday!" »

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Posted at 11:57 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (1) | TrackBack (0)

EARLY TRACKING: Despite Early Internet Naysayers 'Indiana Jones and the Kingdom of the Crystal Skull' Should Finish with a 5-day Haul in the $162M-$172M Range!

by Steve Mason

Who is ShogunMaster, and why is The New York Times taking him so seriously?

Someone in the exhibition business attended a trade screening of Indiana Jones and the Kingdom of the Crystal Skull last week and then published a scathing review of the film under the nom de plume of ShogunMaster on Ain't It Cool. The "old gray lady" then ran a story headlined "Indiana Jones and the Long Knives of the Internet." Should we really trust the word of guy who will not even reveal his name? I have not seen the movie yet, and, in the interest of full disclosure, I am an unabashed fan of Steven Spielberg.

Continue reading "EARLY TRACKING: Despite Early Internet Naysayers 'Indiana Jones and the Kingdom of the Crystal Skull' Should Finish with a 5-day Haul in the $162M-$172M Range!" »

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Posted at 12:02 PM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (4) | TrackBack (0)

May 11, 2008

EARLY TRACKING: 'Prince Caspian' Primed for $60M-$70M Opening; Billionaire Behind 'Narnia' Could Start Planning for Franchise Finale in the Summer of 2018!

by Steve Mason

In December of 2005, Disney's The Chronicles of Narnia: The Lion, the Witch and the Wardrobe became a box office sensation with a $65.5 million opening weekend en route to a $291.7 million domestic gross and nearly $750 million worldwide. Given the popularity of the first film, which sold piles of tickets thanks in part to Red State-friendly Christian themes, organized outreach via churches and Disney's expertise at delivering the family audience, this Friday's Narnia sequel Prince Caspian has an excellent shot to exceed its predecessor's opening weekend, becoming the biggest opener ever for Walden Media and billionaire financier Philip Anschutz.

Continue reading " EARLY TRACKING: 'Prince Caspian' Primed for $60M-$70M Opening; Billionaire Behind 'Narnia' Could Start Planning for Franchise Finale in the Summer of 2018!" »

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Posted at 11:27 PM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (2) | TrackBack (0)

May 09, 2008

WEEKEND ESTIMATES: Studio Number Crunchers Have 'Iron Man' w/$50.6M, 'Speed Racer' w/$20.2M and 'What Happens in Vegas' w/$20.1M!

by Steve Mason

SUNDAY MORNING: The studios believe that Mother's Day will help Speed Racer (Warner Bros.), What Happens in Vegas (20th Century Fox) and Made of Honor (Sony) to stronger-than-expected Sunday performances, with Speed Racer performing even better than on its opening day. Warner Bros. tells me that they are reporting $6.2 million for Friday, $7.3 million for Saturday and an anticipated $6.6 million for Sunday, for a three-day of $20.2 million for Speed Racer. That beats the $18.7 million that I projected Saturday night at 9 p.m. (Pacific). $20 million also sounds much better than $18 or $19 million and, combined with solid A- ratings from Cinema Score, it gives the Wachowskis's adaptation of the cartoon classics a chance to continue to score with families next weekend, especially with boys 12-16.

Continue reading "WEEKEND ESTIMATES: Studio Number Crunchers Have 'Iron Man' w/$50.6M, 'Speed Racer' w/$20.2M and 'What Happens in Vegas' w/$20.1M!" »

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Posted at 06:22 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (7) | TrackBack (0)

SHOWBIZ STOCK WATCH: Second Weekend of Summer Season Proves Tough; 'Speed Racer' No Racetrack Wreck, but Still Stuck in Second Gear

by Steve Mason

Iron Man (Paramount) is the almost certain winner at America's multiplexes this weekend, and it has been well-reported that Speed Racer (Warner Bros.) will have an uphill drive. This should probably not come as a surprise, and it may have less to do with the movie than with its release date. Although I am by no means a movie critic, I like Speed Racer. The Wachowskis are certainly equal parts genius and self-indulgence, but this movie is an absolute original. In many ways reminiscent of Disney's 1982 film Tron, Racer is too long, but it is consistently engaging, a candy-colored adventure that's almost hypnotic. On a resume that includes the lesbian-flavored thriller Bound, the Matrix trilogy and the underrated V for Vendetta (directed by James McTeigue), Speed Racer is a more-than-worthy entry for the Wachowskis.

Continue reading "SHOWBIZ STOCK WATCH: Second Weekend of Summer Season Proves Tough; 'Speed Racer' No Racetrack Wreck, but Still Stuck in Second Gear" »

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Posted at 11:14 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (2) | TrackBack (0)

May 08, 2008

FINAL WEEKEND TRACKING: 'Iron Man' Targets $43M-$46M; 'Speed Racer' May Ride Family Crowd to $30M, Edging 'What Happens in Vegas'!

by Steve Mason

Iron Man (Paramount) will almost certainly comfortably win a second consecutive weekend at the box office as Speed Racer (Warner Bros.) struggles to reach $30 million. I have not been able to find a studio exec who believes that the Wachowski Brothers's adaptation of the late '60s anime cartoon classic will be able to outrun its bad industry tracking and generally negative reviews (only 29 percent Fresh at Rotten Tomatoes as of Wednesday night). A source just filled me in on the latest tracking, and Awareness for Speed Racer is fine at 90 percent, but Definite Interest is hovering around 30 percent and its First Choice score is stuck at 16 percent.

Continue reading "FINAL WEEKEND TRACKING: 'Iron Man' Targets $43M-$46M; 'Speed Racer' May Ride Family Crowd to $30M, Edging 'What Happens in Vegas'!" »

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Posted at 02:01 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (1) | TrackBack (0)

May 07, 2008

WEDNESDAY ESTIMATES: 'Iron Man' Pushes Past $121M Domestic with an Estimated $5.72M Take on Wednesday!

by Steve Mason

WEDNESDAY NIGHT: Iron Man million (Paramount) has surged past $121 million domestic with an estimated $5.72 on Wednesday. Sony's Made of Honor added about $1 million for a new cume of $17.7 million, while Baby Mama continues to run third with $642,000 or so and a new domestic total of just under $34 million.

Continue reading "WEDNESDAY ESTIMATES: 'Iron Man' Pushes Past $121M Domestic with an Estimated $5.72M Take on Wednesday!" »

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Posted at 11:09 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (0) | TrackBack (0)

May 06, 2008

TUESDAY ESTIMATES: 'Iron Man' Adds $5.82M; All-Time Fifth-Best Six-day Cume for a Non-Sequel!

by Steve Mason

TUESDAY NIGHT: Another solid weekday performance for Iron Man (Paramount) as Marvel Studio's meteoric blockbuster has added an estimated $5.82 million. That is down 16 percent from Monday, and it pushes the six-day cume to just under $115 million.

That six-day cume is the all-time 21st-best, and the all-time 5th-best for a non-sequel, trailing only Transformers, Spider-Man, The Passion of the Christ and Harry Potter and the Sorcerer’s Stone. Historically, among blockbusters in the early May window, Iron Man's $5.82 million is also the all-time fourth-best follow-up Tuesday:

Continue reading "TUESDAY ESTIMATES: 'Iron Man' Adds $5.82M; All-Time Fifth-Best Six-day Cume for a Non-Sequel!" »

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Posted at 10:08 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (0) | TrackBack (0)

EARLY TRACKING: A Mamet Miscalculation for Sony Classics; 'Redbelt' Unlikely to Grab More Than $2M This Weekend!

by Steve Mason

David Mamet is among the best playwrights and screenwriters working today. He is a two-time Academy Award nominee, receiving nods for The Verdict in 1987 and the brilliant Wag the Dog in 1992. He was also a Golden Globe nominee for the ingenious 1987 indie hit House of Games, which I recently revisited at the Aero Theatre in Santa Monica, operated by American Cinematheque.

As a scribe, Mamet has had some blockbuster hits, including 2001's Hannibal, which enjoyed a $58 million opening weekend and a domestic cume of $165 million, but, as a director, his films are far better suited to the arthouse than to the megaplex. So why is distributor Sony Classics jumping into the wide-release marketplace with Mamet's new Redbelt on 1,000 screens opposite Iron Man, Speed Racer and What Happens in Vegas?

Continue reading "EARLY TRACKING: A Mamet Miscalculation for Sony Classics; 'Redbelt' Unlikely to Grab More Than $2M This Weekend!" »

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Posted at 06:38 PM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (0) | TrackBack (0)

EARLY TRACKING: Anatomy of a Car Crash: 'Speed Racer' Still Struggling in Audience Tracking with $35 million-plus Unlikely!; Paramount Sees "Blood in the Water" and Ramps Up 'Iron Man' Spending!

by Steve Mason

What is wrong with Speed Racer (Warner Bros.)? A studio exec just filled me in on the latest industry tracking for the Wachowski Brothers's update of the late 1960s anime cartoon classic, and this picture has real problems in the marketplace.

The tracking has improved a bit, especially since Iron Man moved from Opening This Week to Currently in Release in audience surveys. Un-Aided Awareness has popped to 11 percent and the Total Aware is at a solid 83 percent. Definite Interest, however, is a concern at just 26 percent, trailing Fox's What Happens in Vegas, which is also set for Friday.

Continue reading "EARLY TRACKING: Anatomy of a Car Crash: 'Speed Racer' Still Struggling in Audience Tracking with $35 million-plus Unlikely!; Paramount Sees "Blood in the Water" and Ramps Up 'Iron Man' Spending!" »

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Posted at 12:26 PM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (0) | TrackBack (0)

May 05, 2008

MONDAY ESTIMATES: 'Iron Man' Sets May Mark with an Estimated $6.5 million Monday!

by Steve Mason

MONDAY NIGHT: John Favreau’s Iron Man (Paramount), the first self-produced and financed film from Marvel Studios, has grabbed another $6.5 million on Monday, bringing its four-and-a-half-day cume to $108.62 million. That represents a 25 percent drop from Sunday's $26 million take, which compares favorably to last year's Spider-Man 3 (Sony) on the same Monday.

Continue reading "MONDAY ESTIMATES: 'Iron Man' Sets May Mark with an Estimated $6.5 million Monday!" »

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Posted at 09:44 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (0) | TrackBack (0)

SHOWBIZ STOCK WATCH: Marvel Announces Earnings; Plus 'Iron Man 2,' Thor, Captain America and Avengers Are On the Way in the Next Three Years!

by Steve Mason

Marvel Studios is already reaping the benefits of its first ever self-financed comic book adaptation, Iron Man (Paramount). Not only did the near-perfectly-reviewed Robert Downey Jr. film open to the all-time second-best three-day take for a non-sequel, with just over $100 million, but Marvel also announced today that the company has blown out analyst earnings expectations for the first quarter of 2008.

Continue reading "SHOWBIZ STOCK WATCH: Marvel Announces Earnings; Plus 'Iron Man 2,' Thor, Captain America and Avengers Are On the Way in the Next Three Years!" »

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Posted at 11:04 AM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (0) | TrackBack (0)

May 02, 2008

WEEKEND ESTIMATES: 'Iron Man' Will Bank $100.24M by Monday Morning!; All-Time 9th-Best Opening & Second-Best for a Non-Sequel!; Dempsey's 'Made of Honor' No. 2 w/$15.5M!

by Steve Mason

Steve Mason is now on Facebook and on MySpace.

SATURDAY NIGHT: The summer blockbuster season is off to a flying start with Robert Downey Jr. in Iron Man. Financed and produced by Marvel Studios and distributed by Paramount, the spectacularly-reviewed comic book adaptation scored an estimated 12 percent improvement from its opening day for a staggering $36.4 million Saturday. That should translate to a $94.74 million three-day, and when Thursday night preview screenings are added in, the John Favreau-directed pic should have $100.24 million banked by Monday morning.

Continue reading "WEEKEND ESTIMATES: 'Iron Man' Will Bank $100.24M by Monday Morning!; All-Time 9th-Best Opening & Second-Best for a Non-Sequel!; Dempsey's 'Made of Honor' No. 2 w/$15.5M!" »

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Posted at 10:45 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (9) | TrackBack (0)

IRON MAN OPENING NIGHT: Regal Cinemas Rings Up $1.3M While AMC Grabs $1.2M; Competing Studios Are Reporting $4.5M-$5.5M!

by Steve Mason

EARLY FRIDAY MORNING: Paramount's Iron Man is, by all accounts, off to a tremendous start, although it is well under the pre-opening night totals of $8 million for last year's Spider-Man 3, Pirates of the Caribbean: At World's End and Transformers.

Continue reading "IRON MAN OPENING NIGHT: Regal Cinemas Rings Up $1.3M While AMC Grabs $1.2M; Competing Studios Are Reporting $4.5M-$5.5M!" »

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Posted at 09:47 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (0) | TrackBack (0)

April 30, 2008

FINAL WEEKEND TRACKING: 'Iron Man' targets $5M Thur & $102M by Mon morning; 'Made to Honor' with a likely $16.75M!

by Steve Mason

WEDNESDAY NIGHT: I did a personal survey of studio sources today, and they were unanimous in saying that the release of Grand Theft Auto IV, the Xbox 360 and Sony Playstation 3 video game sensation that his the market on Tuesday, will have absolutely no effect whatsoever on the box-office performance of Iron Man (Paramount) this weekend.

Continue reading "FINAL WEEKEND TRACKING: 'Iron Man' targets $5M Thur & $102M by Mon morning; 'Made to Honor' with a likely $16.75M!" »

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Posted at 11:42 PM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (1) | TrackBack (0)

April 29, 2008

SPECIAL ADVANCE TRACKING: 'Speed Racer' a Wreck and May Struggle to Reach $35M Opening; 'Prince Caspian' Could Be Destined to Top the $65M Opening of 2005 Franchise-Starter!

by Steve Mason

Warner Bros. and the Wachowski Brothers may need to call for a tow truck. Speed Racer, the big budget adaptation of the popular anime cartoon classic, remains in the "slow lane" according to the most recent industry tracking.

Continue reading "SPECIAL ADVANCE TRACKING: 'Speed Racer' a Wreck and May Struggle to Reach $35M Opening; 'Prince Caspian' Could Be Destined to Top the $65M Opening of 2005 Franchise-Starter!" »

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Posted at 08:27 PM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (0) | TrackBack (0)

April 28, 2008

EARLY TRACKING: 'Iron Man' Could Soar to $8M Thursday Night and Another $103M Fri-Sun; 'Made to Honor' Looks Like $15M-$18M!

by Steve Mason

It is time to get very serious about the first major summer blockbuster Iron Man (Paramount), which will debut Thursday night at 8 p.m. at multiplexes from coast-to-coast. My sources tell me that this Robert Downey Jr. vehicle about a hard-drinking billionaire who creates a fantastic iron suit is actually “out-tracking” last summer’s Dreamworks/Paramount smash Transformers.

Continue reading "EARLY TRACKING: 'Iron Man' Could Soar to $8M Thursday Night and Another $103M Fri-Sun; 'Made to Honor' Looks Like $15M-$18M!" »

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Posted at 10:12 PM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (0) | TrackBack (0)

April 25, 2008

WEEKEND ESTIMATES: 'Baby Mama' Delivers $17.7M; 'Harold & Kumar' Get Smoked w/$13.9M; 'Deception' Tallies Less Than $2.5M; Claude Lelouch Tops PTA w/Errol Morris No. 2 and Helen Hunt No. 3!

by Steve Mason

Steve Mason is now on Facebook and on MySpace.

SATURDAY NIGHT: Hollywood is heading into its biggest season after a very solid weekend. Last year, on the weekend before the release of mega-blockbuster Spider-Man 3 (Sony), the top 12 movies generated $62.2 million. This year, on the three-day prior to the release of Paramount's Iron Man, the top 12 have scored an estimated $80.6 million. That's a 25 percent year-over-year increase, and four films will finish with $10 million-plus.

Continue reading "WEEKEND ESTIMATES: 'Baby Mama' Delivers $17.7M; 'Harold & Kumar' Get Smoked w/$13.9M; 'Deception' Tallies Less Than $2.5M; Claude Lelouch Tops PTA w/Errol Morris No. 2 and Helen Hunt No. 3!" »

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Posted at 11:42 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (5) | TrackBack (0)

April 24, 2008

FINAL WEEKEND TRACKING: 'Harold & Kumar' Will Likely Get 'Higher' Than 'Baby Mama'; 'Iron Man' Could Grab $100M Next Weekend!

by Steve Mason

As of Monday night, I projected that Harold & Kumar Escape from Guantanamo (Warner Bros.) would win this final pre-Iron Man (Paramount) weekend, and I'm standing by that, although I don't expect any new film or holdover to top $15 million.

Continue reading "FINAL WEEKEND TRACKING: 'Harold & Kumar' Will Likely Get 'Higher' Than 'Baby Mama'; 'Iron Man' Could Grab $100M Next Weekend!" »

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Posted at 11:07 PM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (3) | TrackBack (0)

April 23, 2008

EARLY MAY TRACKING: 'Iron Man' Likely to Score $60M-plus on Opening Weekend; 'Made of Honor' Looks Like $16M-$19M; 'Speed Racer' on a Slow Track!

by Steve Mason

Summer blockbuster season is just a week away, and I have been working my regular industry contacts to get an early feel for the first two weekends in May. The news is very good for Iron Man (Paramount), but Speed Racer (Warner Bros.) is a huge question mark.

Continue reading "EARLY MAY TRACKING: 'Iron Man' Likely to Score $60M-plus on Opening Weekend; 'Made of Honor' Looks Like $16M-$19M; 'Speed Racer' on a Slow Track!" »

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Posted at 12:17 AM in Advice and Analysis, Steve Mason, The Hollywood Independent | Permalink | Comments (1) | TrackBack (0)

April 21, 2008

EARLY WEEKEND TRACKING: 'Harold & Kumar' Likely Headed for $14M-$17M; 'Baby Mama' Softer with $11M-$14M; 'Deception' a Disaster with Sub-$5M Opening!

by Steve Mason

The final weekend before the arrival of Paramount's Iron Man is shaping up to be an interesting tussle between a classic "guy movie" and a comedy with purely feminine appeal.

Continue reading "EARLY WEEKEND TRACKING: 'Harold & Kumar' Likely Headed for $14M-$17M; 'Baby Mama' Softer with $11M-$14M; 'Deception' a Disaster with Sub-$5M Opening!" »

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Posted at 09:56 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (3) | TrackBack (0)

April 19, 2008

WEEKEND ESTIMATES: 'Forbidden Kingdom' Rules w/$20.5M; No Big 'Ap-etite' for Apatow as 'Sarah Marshall' Manages Only $17M; 'Expelled' Stomps Spurlock's 'Where in the World'; 'Visitor' Wins PTA Crown!

by Steve Mason

Steve Mason is now on Facebook and on MySpace.

SATURDAY NIGHT: Judd Apatow, Hollywood's reigning ruler of raunchy comedy, is in a mild slump. After the critical and commercial successes of last Summer's Superbad and Knocked Up, he could do no wrong, but then came the disastrous Walk Hard and, a few weeks ago, he unleashed another bomb as a producer, the poorly received Drillbit Taylor. Now along comes Forgetting Sarah Marshall (Universal), an extension of the Apatow R-rated raunchy comedy brand, and, despite excellent reviews, it's finished a somewhat disappointing No. 2 for the weekend.

Continue reading "WEEKEND ESTIMATES: 'Forbidden Kingdom' Rules w/$20.5M; No Big 'Ap-etite' for Apatow as 'Sarah Marshall' Manages Only $17M; 'Expelled' Stomps Spurlock's 'Where in the World'; 'Visitor' Wins PTA Crown!" »

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Posted at 12:55 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (4) | TrackBack (0)

April 17, 2008

WEEKEND TRACKING: 'Forbidden Kingdom' Likely No. 1 w/$17M-$20M; 'Sarah Marshall' Should Top Pacino's Critical Flop '88 Minutes'; 'Expelled' a Certain Dud!

by Steve Mason

Forbidden Kingdom (Lionsgate), featuring martial arts superstars Jet Li and Jackie Chan, will likely win the box office weekend of April 18-20. With generally positive reviews and a family-friendly PG-13 rating, Kingdom has 7 percent Un-Aided Awareness (buzz) and a Total Aware of 76 percent, according to my studio sources. It has the strongest Definite Interest among Under 25s of the four new releases (53 percent with Males Under 25 and 32 percent with Females Under 25). An excellent 25 percent of young males name this martial arts fantasy film as their first choice, and it could even get a decent family bounce on Saturday. I'm forecasting a $17 million-$20 million opening weekend and $37 million-$42 million domestic.

Continue reading "WEEKEND TRACKING: 'Forbidden Kingdom' Likely No. 1 w/$17M-$20M; 'Sarah Marshall' Should Top Pacino's Critical Flop '88 Minutes'; 'Expelled' a Certain Dud!" »

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Posted at 11:07 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (2) | TrackBack (0)

April 05, 2008

WEEKEND ESTIMATES: '21' Gets Another Weekend Jackpot; 'Nim's Island' Not Stranded w/$13.5M; 'Leatherheads' No. 3; 'Ruins' bombs w/$7.8M; 'Red Balloon' and 'Blueberry Nights' Lead PTA Race!

by Steve Mason

Steve Mason is now on Facebook and on MySpace.

SATURDAY NIGHT: It's been a disappointing weekend for Hollywood as holdover 21 (Sony) has trumped three new wide studio releases. Based on Ben Mezrich's Bringing Down the House, 21 grabbed another $6.35 million on Saturday, and the Kevin Spacey-produced card counting thriller will wrap up its second weekend with a solid $15.5 million.

Continue reading "WEEKEND ESTIMATES: '21' Gets Another Weekend Jackpot; 'Nim's Island' Not Stranded w/$13.5M; 'Leatherheads' No. 3; 'Ruins' bombs w/$7.8M; 'Red Balloon' and 'Blueberry Nights' Lead PTA Race!" »

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Posted at 01:27 AM in Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (9) | TrackBack (0)

March 29, 2008

WEEKEND ESTIMATES: '21' Breaks the Bank w/$25M; 'Horton' Hears Second Fiddle w/$18M; "Superhero Movie' at No. 3, 'Stop Loss' No. 7, 'Fatboy' Finishes Out of Top 10; 'Chapter 27' and 'Four Letter Word' Lead PTA Race!

by Steve Mason

Steve Mason is now on Facebook and on MySpace.

SATURDAY NIGHT: The card counting thriller 21 (Sony) enjoyed a solid 19 percent increase Friday-to-Saturday for an excellent $10.17 million take on Saturday. Based on the book Bringing Down the House by Ben Mezrich and produced by Oscar winner Kevin Spacey, the hip gambling saga will likely grab another $6.3 million on Sunday, which will be enough to push it to $25 million for the weekend. (Scroll down to my Friday night update for more detail, including a link to my interview with card counter Jeff Ma.)

Continue reading "WEEKEND ESTIMATES: '21' Breaks the Bank w/$25M; 'Horton' Hears Second Fiddle w/$18M; "Superhero Movie' at No. 3, 'Stop Loss' No. 7, 'Fatboy' Finishes Out of Top 10; 'Chapter 27' and 'Four Letter Word' Lead PTA Race!" »

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Posted at 12:32 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (7) | TrackBack (0)

March 22, 2008

WEEKEND ESTIMATES: 'Horton' Hears $26.56M 3-Day; 'Meet the Browns' in Second w/$20M; 'Shutter' in Photo Finish with 'Drillbit' for No. 3; 'Under the Same Moon' Cracks the Top 10; 'Planet B-Boy' Surprise PTA Winner!

by Steve Mason

SATURDAY NIGHT: Horton Hears a Who! (20th Century Fox) continued its box-office roll on Saturday, adding another $9.45 million, but it was down 10 percent from its monstrous Good Friday. The CGI Dr. Seuss adaptation should grab another $6.61 million or so on Easter Sunday for a three-day of $26.56 million, giving Horton the all-time fourth-best Easter weekend box office performance.

Continue reading "WEEKEND ESTIMATES: 'Horton' Hears $26.56M 3-Day; 'Meet the Browns' in Second w/$20M; 'Shutter' in Photo Finish with 'Drillbit' for No. 3; 'Under the Same Moon' Cracks the Top 10; 'Planet B-Boy' Surprise PTA Winner!" »

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Posted at 12:27 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (11) | TrackBack (0)

March 15, 2008

WEEKEND ESTIMATES: 'Horton' Hears Big Moolah with $44M and All-Time 4th-Best March Opening! '10,000 BC' off 56 percent w/$15.93M 3-Day; 'Never Back Down' No. 3 w/$8.33M; 'Snow Angels' wins PTA!

by Steve Mason

SATURDAY NIGHT: An elephant named Horton and the residents of a certain tiny dust speck are celebrating a huge opening weekend for the CGI-animated Horton Hears a Who! (20th Century Fox). Featuring the voices of Jim Carrey, Steve Carrell and comedy legend Carol Burnett, the Dr. Seuss adaptation received a 40 percent, family-driven Friday-to-Saturday increase for an $18.62 million second day. Assuming a 35 percent Sunday drop, Horton will deliver another $12.1 million, giving the warmly-reviewed charmer $44.02 million in the bank by Sunday night.

Continue reading "WEEKEND ESTIMATES: 'Horton' Hears Big Moolah with $44M and All-Time 4th-Best March Opening! '10,000 BC' off 56 percent w/$15.93M 3-Day; 'Never Back Down' No. 3 w/$8.33M; 'Snow Angels' wins PTA!" »

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Posted at 12:07 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (7) | TrackBack (0)

March 08, 2008

WEEKEND ESTIMATES: '10,000 B.C.' Thunders to $34.5M 3-Day; 'College Road Trip' Motors to $13.6M; 'Bank Job' at No. 4 w/$5.8M; 'Counterfeiters' Tops PTA Scoreboard!

by Steve Mason

SATURDAY NIGHT: Roland Emmerich’s 10,000 B.C. (Warner Bros.) received a better-than-expected 9 percent uptick in Saturday business, delivering an estimated $13.62 million. Many were looking for a Friday-to-Saturday dip in ticket sales, but the badly-reviewed prehistoric epic wasn't especially front-loaded. With an anticipated 38 percent drop on Sunday, 10,000 B.C. should rake in another $8.44 million or so for a three-day take of $34.57 million.

Continue reading "WEEKEND ESTIMATES: '10,000 B.C.' Thunders to $34.5M 3-Day; 'College Road Trip' Motors to $13.6M; 'Bank Job' at No. 4 w/$5.8M; 'Counterfeiters' Tops PTA Scoreboard! " »

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Posted at 12:20 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent | Permalink | Comments (11) | TrackBack (0)

March 06, 2008

WEEKEND TRACKING: '10,000 B.C.' to Get Back in Time for $40M-plus; 'College Road Trip' Should Motor to $17M-$20M; 'Bank Job' a Dud!

by Steve Mason

Warner Bros. has another March box-office juggernaut on its hands. On the first weekend  of March in 2007, they opened Zack Snyder's strikingly original 300 to a spectacular weekend of $70.8 million. Now Roland Emmerich's 10,000 B.C. is headed for a monstrous opening weekend according to industry tracking passe