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Indie Jones
Indie Jones is not an archaeologist and adventurer, although he would certainly love to be. He lives in Paris, a city that not only shelters rat chefs, but is reputed for offering the richest film programming on the planet. And so he goes, an avid reader and self-declared film addict, haunting theaters, searching for the next cinematic treasure, be it European, American, Asian, African, or maybe one day, who knows, extraterrestrial.
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Shrykespeare
Shrykespeare is a native Arizonan, one of the few who actually has the nerve to admit it. He is a movie, TV and sports junkie, who occasionally finds time to spend with his tolerant but exasperated wife. His talents include witty banter, golf, Scrabble, and reciting Monty Python and The Holy Grail from memory. His role models are Homer Simpson and Al Bundy, and he vows to make the world a better, lovelier, happier place as soon as those damn Powerball numbers come in.
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Howard Roark
The person hiding behind the Howard Roark moniker is an industry veteran who will refrain from listing his credits and accomplishments as it would negate the use of the Howard Roark moniker. Just accept that he thinks he knows more than you. In the words of Kazunori Nozawa: Trust me!

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Lee Farber
Lee Farber is currently a writer for "The Soup" on the E! channel. Before that, he wrote on "The Wayne Brady Show" and won an Emmy. It's shiny and pointy and looks great when worn around the neck. He is putting together his first feature, "The Yentas of Sunrise Lakes", about old ladies in Florida, because he knows what the public wants. Lee lives in Los Angeles with his wife and his collection of bootleg CDs.

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Ronald Banks
Ronald Banks lives in the heart of Hollywood where his hobbies are going to the movies, renting movies, and buying movies on DVD. If you see him in the theater, please remember - there is no talking during the film.

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Thomas Donnelly
Thomas Dean Donnelly is the screenwriter responsible for 2005's Sahara and A Sound of Thunder, as well as other films. There is nary a studio he hasn't worked for nor an agency he has not been represented at. In his spare time, he designs games, like the one you are playing right now.

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Whiting Tattoon
Whiting has been intimately involved with no less than twelve Academy and Golden Globe nominated and/or winning films. He has worked for talent, production companies and studios, in capacities ranging from PA to editing to marketing executive to screenwriter. He is an unabashed lover of cinema, a student of the art form and prone to seizure-like moments of clarity.

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Dmitry Portnoy
Dmitry Portnoy has watched more than 100 movies a year since he was three. And so have you.

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Featured Analyst

Steve Mason
Steve Mason is a Los Angeles-based talk show host for 710 ESPN Radio. He has previously hosted the nationally-syndicated "The Late, Late Radio Show with Tom Snyder & Steve Mason" for CBS Radio and worked the last five Olympic Games for NBC and Westwood One Radio Network. He is also President of Flagship Theatres which owns the University Village Theatres near downtown Los Angeles and Cinemas Palme d'Or in Palm Desert, California.

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Mike Ogle

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Nicodemus
Noted sage and mystic Nicodemus, a reputed cyber-scavenger and data carrier, recently escaped from the National Institute of Mental Health. He spends his hours scuttling amongst the pipes running directly beneath the Information Superhighway, collecting scraps of knowledge and overlooked treasures that fall, unnoticed, through cracks and gratings from the world above. He also writes in characters of magic fire and, on occasion, he really, really likes a nice hunk of moldy cheese.

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Mister Informative
Mister Informative is a college student from Appleton, Wis. He is a staff leader/projectionist for Carmike Cinemas, a national theater chain headquartered in Columbus, Ga., and is a big fan of the new DLP digital cinema technology. He's also been an associate architect of award-winning, in-lobby promotional displays for Over the Hedge and Talladega Nights. Upon discovering Fantasy Moguls, he promptly joined a league with his co-workers -- and that's where the fun began!

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Recent Posts

Shrykespeare: BARD'S EYE VIEW: Maybe Somewhere Down the Road a Ways / You'll Think of Me and Wonder Where I Am These Days - November 28

Indie Jones: DANCES WITH THE ARTHOUSE: All Good Things ... - November 28

Mister Informative: TIP OF THE WEEK: Giving Thanks for Movies and Farewell to Fantasy Moguls - November 26

Steve Mason: FINAL WEEKEND TRACKING: 'Four Christmases' Likely Winner w/$38.5M for 5-Day; 'Twilight' Next in Line w/$30.7M; 'Bolt' Potentially at No. 3, Followed by 'Transporter 3' at $26.8M and 'Australia' at $24M! - November 25

Shrykespeare: BARD'S EYE VIEW: Jumbo Jim Tangles with Big Willy on the Weekend Before Christmas - November 25

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Weekly Tracking

February 16, 2008

WEEKEND ESTIMATES: 'Jumper' Headed to $38.6M 5-day; 'The Streets' Steps Up to $28M; 'Spiderwick' Surges on Saturday and Headed for $26M or More!

by Steve Mason

SATURDAY NIGHT: Doug Liman's Jumper (Fox) received a nice 27 percent Saturday surge, adding just over $11 million for a new three-day cume of $26.37 million. With a projected $8 million or so on Sunday and another $4.19 million on President's Day, the tepidly-reviewed Hayden Christensen sci-fi action movie will finish with a five-day of $38.63 million — more than enough to win the competitive frame.

Continue reading "WEEKEND ESTIMATES: 'Jumper' Headed to $38.6M 5-day; 'The Streets' Steps Up to $28M; 'Spiderwick' Surges on Saturday and Headed for $26M or More!" »

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Posted at 01:14 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (2) | TrackBack (0)

January 12, 2008

WEEKEND ESTIMATES: Reiner Hits New High as '€˜Bucket' Fills Up Box Office w/$19.5M; Ice Cube's '€˜Sunday'€™ Sweet w/$18.5M; 'Blood'€™ Flows to $1.9M on Just 129 Screens; Golden Globe Predictions and Results!

by Steve Mason

SATURDAY NIGHT: Rob Reiner'€™s The Bucket List (Warner Bros.) appears to have narrowly edged Sony'€™s First Sunday for a second day, although it'€™s a photo finish for Saturday. I'€™m estimating $8.12 million for the oldster road movie versus $7.87 million for the Ice Cube/Tracey Morgan comedy. Both films will likely come in above the three-day targets I set for them on Friday night.

Continue reading "WEEKEND ESTIMATES: Reiner Hits New High as '€˜Bucket' Fills Up Box Office w/$19.5M; Ice Cube's '€˜Sunday'€™ Sweet w/$18.5M; 'Blood'€™ Flows to $1.9M on Just 129 Screens; Golden Globe Predictions and Results!" »

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Posted at 01:51 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (4) | TrackBack (0)

November 30, 2007

WEEKEND ESTIMATES: 'Enchanted' Headed for $17.1M Weekend; 'Beowulf' Likely No. 2 w/$8.3M; 'Christmas' No. 3 w/$8.1M; 'Savages' Tops in PTA; 'Diving Bell' Close Behind!

by Steve Mason

SATURDAY NIGHT: The weekend after Thanksgiving is always one of the more sluggish three-day periods of the calendar year, and 2007 is no exception. Disney's Enchanted got a solid 51 percent Saturday bounce, but, even so, it will only manage a weekend take of about $17.1 million. Since opening on the Wednesday prior to "turkey day," the family film featuring likely Oscar nominee Amy Adams has grabbed an estimated $65 million-plus, but the new numbers are still a 50 percent drop from opening weekend. In the final analysis, Enchanted suffered virtually the same decline that struck Happy Feet on the same weekend last year, so Disney is probably quite satisfied. Their animation-live action mix should have great "legs" during the lucrative holiday moviegoing period, and awards buzz can only help to broaden the film's audience.

Continue reading "WEEKEND ESTIMATES: 'Enchanted' Headed for $17.1M Weekend; 'Beowulf' Likely No. 2 w/$8.3M; 'Christmas' No. 3 w/$8.1M; 'Savages' Tops in PTA; 'Diving Bell' Close Behind!" »

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Posted at 11:01 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (5) | TrackBack (0)

November 22, 2007

WEEKEND ESTIMATES: Amy Adams Is the Belle of the Box Office Ball! Disney's 'Enchanted' Headed for $53.14M 5-Day; 'This Christmas' at No. 2 and Targets $28.73M; Next Three Are 'Beowulf,' 'Hitman,' 'Fred Claus'; 'August' Seventh and 'Mist' at No. 9

by Steve Mason

SATURDAY NIGHT: Amy Adams was nominated for a 2005 Academy Award for the funny, tiny little comedy Junebug, and then matched Will Ferrell joke for joke in her supporting turn in Talladega Nights last summer. Now, she's at the top of the box office and almost certainly headed for at least a Golden Globe nomination for Best Actress in a Comedy or Musical. Disney's Enchanted, featuring Adams as a "princess out-of-water," will wrap up the five-day weekend with an estimated $53.14 million. giving it the No. 2 Thanksgiving opening of all time.

Continue reading "WEEKEND ESTIMATES: Amy Adams Is the Belle of the Box Office Ball! Disney's 'Enchanted' Headed for $53.14M 5-Day; 'This Christmas' at No. 2 and Targets $28.73M; Next Three Are 'Beowulf,' 'Hitman,' 'Fred Claus'; 'August' Seventh and 'Mist' at No. 9" »

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Posted at 01:20 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (4) | TrackBack (0)

November 17, 2007

WEEKEND ESTIMATES: War Between CG and MoCap! 'Beowulf' May Top $30M but "Animation Establishment" Rooting Against It; 'Gangster' tops $100M, 'Bee' to Follow Suit; 'Magorium,' Other Newcomers DOA; Baumbach's 'Margot' Huge!

by Steve Mason

SUNDAY MORNING: Normally, I would have written a huge analysis piece last night, but, I only managed to get numbers posted. As of this morning, Box Office Mojo is reporting some Saturday and weekend numbers that are lower than my projections, and it's possible that they're right ... but it's also possible that Dreamworks/Paramount is involved in a bit of gamesmanship.

Continue reading "WEEKEND ESTIMATES: War Between CG and MoCap! 'Beowulf' May Top $30M but "Animation Establishment" Rooting Against It; 'Gangster' tops $100M, 'Bee' to Follow Suit; 'Magorium,' Other Newcomers DOA; Baumbach's 'Margot' Huge!" »

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Posted at 12:40 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (16) | TrackBack (0)

November 10, 2007

WEEKEND ESTIMATES: 'Bee' Buzzes the Competition w/$26.58M; 'Gangster' Second w/$24.23M; 'Fred' Feeble in Third w/$18.66M; 'Lions' Hits Historic Lows for Cruise; Coens's 'Old Men' Stands Tall!

by Steve Mason

SATURDAY NIGHT: As I first reported Friday night, Bee Movie (Dreamworks) will win the Veteran's Day weekend at the box office, switching places with last weekend's winner, American Gangster (Universal). Jerry Seinfeld's "pet project" swooped in for $11.67 million on Saturday and, with about half of America's school-age kids off on Monday, Sunday will Bee stronger than usual. I've penciled in an estimated 26 percent drop, which will have Movie at $26.58 million for its second weekend.

Continue reading "WEEKEND ESTIMATES: 'Bee' Buzzes the Competition w/$26.58M; 'Gangster' Second w/$24.23M; 'Fred' Feeble in Third w/$18.66M; 'Lions' Hits Historic Lows for Cruise; Coens's 'Old Men' Stands Tall!" »

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Posted at 12:00 AM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (16) | TrackBack (0)

November 07, 2007

FINAL TRACKING: No Hope for Cruise's 'Lions for Lambs;' Tom's First UA Release Unlikely to Open Higher than $11M; 'Gangster' May Say, 'Drop Dead,' to Softer-Than-Expected ($24M-$27M) 'Fred'

by Steve Mason

When Tom Cruise showed up on MTV's TRL on Monday, it was the marketing equivalent of a Hail Mary. The fact is that Lions for Lambs, the first movie produced by Cruise and Paula Wagner under the previously-dormant United Artist banner, is tracking poorly, especially with the Under 25 crowd. In fact, the more that Under 25's hear about the movie, the less interested they become.

Continue reading "FINAL TRACKING: No Hope for Cruise's 'Lions for Lambs;' Tom's First UA Release Unlikely to Open Higher than $11M; 'Gangster' May Say, 'Drop Dead,' to Softer-Than-Expected ($24M-$27M) 'Fred'" »

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Posted at 10:21 PM in Advice and Analysis, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (5) | TrackBack (0)

November 02, 2007

WEEKEND ESTIMATES: 'American Gangster' On Pace for $46.4M opening;'Bee Movie' Second w/almost $40M; Lumet's 'Devil' a Strong No. 2 in PTA!

by Steve Mason

SATURDAY NIGHT: It appears that American Gangster (Universal) is the weekend movie with the most "sting." The searing epic, from director Ridley Scott and starring Oscar winners Russell Crowe and Denzel Washington, got a nice 12 percent bump from its opening day for a second day haul of $17.69 million. I'm plugging in a Sunday drop of 23 percent, which would translate to a spectacular weekend of $46.41 million.

Continue reading "WEEKEND ESTIMATES: 'American Gangster' On Pace for $46.4M opening;'Bee Movie' Second w/almost $40M; Lumet's 'Devil' a Strong No. 2 in PTA!" »

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Posted at 11:54 PM in Advice and Analysis, Live Weekend Estimates, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (10) | TrackBack (0)

FINAL TRACKING: Holiday Movie Season Should Kick Off with Rare Daily Double! Smart Money is on Both 'Gangster' and 'Bee' Topping $40M! 'Gangster' Tracking is Comparable to '300'!

by Steve Mason

October was a disastrous month for the movie business. Only Tyler Perry's Why Did I Get Married? (Lionsgate) and last weekend's Saw IV (Lionsgate) enjoyed opening weekends of $20 million-plus, and, if it weren't for The Game Plan (Disney), which opened in September but did steady business all month, it would have been even worse.

Continue reading "FINAL TRACKING: Holiday Movie Season Should Kick Off with Rare Daily Double! Smart Money is on Both 'Gangster' and 'Bee' Topping $40M! 'Gangster' Tracking is Comparable to '300'!" »

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Posted at 12:06 AM in Advice and Analysis, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (3) | TrackBack (0)

October 30, 2007

EARLY TRACKING: 'Beowulf' Tracking Like a Four-Quadrant Blockbuster Event! Digital 3D Could Drive It to $50M-plus Opening Weekend!

by Steve Mason

Paramount's Beowulf has popped onto the film industry tracking with some very impressive numbers. Based on the epic poem read by many a high school student, this Robert Zemeckis-directed adaptation is set for release on Nov. 16, and with a huge IMAX push along with over 700 traditional  locations offering Digital 3D, this action/fantasy should generate a fantastic opening.

Continue reading "EARLY TRACKING: 'Beowulf' Tracking Like a Four-Quadrant Blockbuster Event! Digital 3D Could Drive It to $50M-plus Opening Weekend!" »

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Posted at 05:29 AM in Advice and Analysis, Steve Mason, The Hollywood Independent, Weekly Tracking | Permalink | Comments (10) | TrackBack (0)

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