FINAL WEEKEND TRACKING: 'Prince Caspian' headed for $74M-$77M and a possible $250M+ domestic; 'Iron Man' likely to add $26M-$29M!
by Steve Mason
WEDNESDAY NIGHT: There is no mystery about which film will win the weekend. It is more a question of how high the new Narnia saga Prince Caspian can fly?
On Sunday, I was very comfortable forecasting $60M-$70M based on industry tracking. The original franchise-starter The Lion, the Witch & the Wardrobe reached $65.5M on its opening weekend back in December 2005, and the film has gained popularity in the home video market. The Christian themes in the C.S. Lewis Narnia Chronicles make this the ultimate family-friendly movie, clearly supported by an aggressive faith-based marketing campaign in America’s churches.
The latest industry tracking for Prince Caspian, distributed by Disney, still trails the performance of last Summer’s Harry Potter & the Order of the Phoenix, so it seems unlikely that the new Narnia will top HP5’s $77.1M opening last July. One studio exec pointed out to me a bit of a “wild card’ in the tracking. Prince Caspian is likely to perform very well at inner city locations. Definite Interest is at 50% with African American moviegoers compared to the pre-opening 35% Harry Potter had.

